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Total Produce – Haluco Appoints Dirk Willem Blijleven as Chief Commercial Officer


Total Produce – Haluco Appoints Dirk Willem Blijleven as Chief Commercial Officer

Total Produce – Haluco is pleased to announce the appointment of Dirk Willem Blijleven as Chief Commercial Officer (CCO) and member of the Board of Directors of TP Haluco, effective February 1st, 2020.

An accomplished leader with significant experience working across the supply chain and diverse markets, Blijleven, 42 has worked in the food & fresh industry for more than two decades. Most recently Manager Buying for Aldi Netherlands, having spent nine years at Aldi Nord GmbH & Co. in senior leadership roles, Blijleven’s previous experience includes Sales & Marketing positions in the Greenery, the Dutch Flower Group and Driscoll’s.

Speaking of the appointment, Lorcan O’Connor, Total Produce Regional Managing Director for the Netherlands welcomed Blijleven to TP Haluco: “Dirk Willem has a demonstrable track record in delivering efficiencies and synergies from scale and in embracing change; meeting challenges, harnessing market opportunities and delivering growth. I wish him every success in his new role at what is an important juncture in the evolution of TP Haluco.”

Jan van der Lugt, founder and co-owner of TP Haluco adds: “Dirk Willem joins TP Haluco during a period of considerable change across the wider horticultural sector in the Netherlands. Customer-focused, Blijleven is a strong communicator and a consensus builder with strong leadership skills and a clear vision. As such, the Board and I are confident that Dirk Willem is the right person to deliver value to our customers and shareholders as our company enters its next chapter of transition and growth.”

On assuming the position, Blijleven says: “I am honored to have been appointed TP Haluco’s CCO. Ours is an organization dedicated to bringing together the collective resources and core competencies of diverse growers in the Netherlands and worldwide. I will do my best to serve all of our stakeholders by helping to empower our growers and our people to fulfill their ambition and their passion to make a difference.”


About Total Produce – Haluco Holding BV
Total Produce – Haluco Holding offers an extensive range of Dutch open field- and glasshouse vegetables grown by an unrivaled network of exceptional, experienced local producers. Committed
to bringing the grower and the consumer ever closer together, Total Produce – Haluco Holding point of difference lies in the passion of our people, the efficiency with which we bring product to market and the consistency and quality of our produce. As part of the Total Produce family, we are uniquely positioned to meet customer expectations of 52 week supply; complementing local supply with exceptional produce from across the globe. Serving the retail, wholesale and foodservice sectors, Total Produce – Haluco Holding is a complete fresh produce solution provider – offering a comprehensive menu of services to our customers ranging from simple service provision to complete Category Management.

About Total Produce Plc.
Total Produce is today one of the world’s largest and most accomplished fresh produce producers and providers. Local at heart, Global by nature, Total Produce operates out of 39 countries while serving many more. Our industry leading vertically integrated supply chain extends across the globe incorporating over 260 facilities including farms, vessels, manufacturing facilities, cold storage warehousing and packhouses. Growing, sourcing, importing, packaging, marketing and distributing over 300 lines of fresh produce, Total Produce’s range extends from the more familiar to the truly exotic.