Farmers and enhancement opportunities are the primary focus of the latest partnership announced this week between Growers Edge Financial, Inc. and GROWMARK, Inc.
While some might associate the agriculture sector with outdated operations, the two companies will offer farmers an opportunity for enhancing efficiencies while maximizing profits through the Yield Guarantee Program from Grower’s Edge.
“In today’s stressed farm economy, farmers are incredibly wary of taking on more financial risk – even when taking that leap could boost profitability. They need guarantees,” said Joe Young, president and chief operating officer, Growers Edge. “Working with strategic partners like GROWMARK, we are providing the financial incentives farmers need to confidently adopt the new technologies that can ultimately drive their long-term sustainability and business success.”
Through carefully and strategically combining AI from Growers Edge’s Growers Analytic Prediction System (GAPS) and information gathered from GROWMARK’s Product Yield Trials, farmers can now rely on the predictive performance and exactly how to benefit from the technology, minus the increased risk for wasted resources and costs.
“GROWMARK is committed to helping our customers grow their bottom line with new ag technologies, which makes Growers Edge an ideal partner for us,” added Lance Ruppert, director of agronomy marketing technology, GROWMARK. “The Growers Edge team is removing some of the risk and creating a new value stream for both the farmer and our technology providers. We think the yield guarantee program will help customers deploy the technologies needed to improve profitability, and we are eager to see it in action.”