frozen potato market Archives

Preserved frozen potato is a popular food product that has gained significant popularity in various parts of the world. It offers convenience and versatility, making it a staple in many households. The global demand for preserved frozen potato has been increasing steadily, leading to a rise in import markets for this product. In this article, we will explore the world’s best import markets for preserved frozen potato, backed by key statistics and numbers sourced from the IndexBox market intelligence platform.

1. United States – Leading the Import Value

The United States tops the list as the largest import market for preserved frozen potato, with an import value of $1.6 billion in 2022. This significant demand can be attributed to the busy lifestyle of the American population, who often rely on convenient and ready-to-eat food options. The market is dominated by various frozen potato products such as french fries, hash browns, and potato wedges. The popularity of fast-food chains and casual dining restaurants also contributes to the high import volume.

2. United Kingdom – Growing Appetite for Preserved Frozen Potato

The United Kingdom follows closely as the second-largest import market for preserved frozen potato, with an import value of $943.9 million in 2022. The British population has a deep-rooted love for potato-based dishes, making preserved frozen potato an essential part of the country’s culinary landscape. The convenience these products offer, along with their versatility in various dishes, has propelled the demand for preserved frozen potato in the UK market.

3. Japan – Embracing Convenience and Diversity

Japan ranks third on the list of top import markets for preserved frozen potato, with an import value of $643.9 million in 2022. The Japanese market has witnessed a significant shift in food consumption patterns, with an increasing preference for convenience and diversity. Preserved frozen potato products such as french fries, croquettes, and potato snacks have gained popularity due to their ease of preparation and the ability to incorporate them into traditional Japanese dishes.

4. France – A Nation of Potato Lovers

France, known for its culinary expertise, holds the fourth position in the world’s best import markets for preserved frozen potato, with an import value of $631.0 million in 2022. The French have a deep love for potatoes and incorporate them into various traditional dishes. However, the demand for preserved frozen potato has increased due to its convenience and time-saving properties. French fries and potato gratin are among the popular preserved frozen potato products in the country.

5. Germany – Convenience and Quality

Germany ranks fifth on the list of top import markets for preserved frozen potato, with an import value of $420.8 million in 2022. The German market is known for its high standards of quality and efficiency. Preserved frozen potato products have gained popularity due to their convenience, consistent quality, and longer shelf life. German consumers value these qualities, making preserved frozen potato a favored choice for quick and easy meal solutions.

6. Italy – An Increasing Demand for Preserved Frozen Potato

Italy, famous for its culinary traditions, stands at the sixth position in the world’s best import markets for preserved frozen potato, with an import value of $382.3 million in 2022. The Italian market has witnessed a surge in demand for preserved frozen potato products due to changing lifestyles and the need for quick meal options. Frozen potato gnocchi and potato croquettes are among the popular choices in Italy.

7. Brazil – Embracing Convenience and Fast Food Culture

Brazil secures the seventh position on the list, with an import value of $381.0 million in 2022. The busy urban lifestyle and the growing influence of fast-food culture have contributed to the rising demand for preserved frozen potato products in the Brazilian market. Brazilian consumers appreciate the convenience and quick preparation time offered by these products.

8. Netherlands – A Hub for Potato Processing

The Netherlands is a significant player in the preserved frozen potato market, ranking eighth on the list of top import markets with an import value of $323.1 million in 2022. The country has a strong potato processing industry, making it an ideal hub for the production and export of preserved frozen potato products. The Netherlands not only caters to its domestic demand but also serves as an important supplier to other European markets.

9. Mexico – Increasing Popularity of Fast Food Chains

Mexico holds the ninth position among the world’s best import markets for preserved frozen potato, with an import value of $294.7 million in 2022. The Mexican market has experienced a growing consumer preference for fast food and quick meal solutions. Preserved frozen potato products, such as french fries, are an integral part of the Mexican fast-food scene, contributing to the high import volume.

10. Saudi Arabia – Preserved Frozen Potato for Convenience

Saudi Arabia completes the list of the top import markets, with an import value of $247.4 million in 2022. The busy lifestyle of the Saudi population, coupled with the increasing inclination towards convenience, has driven the import demand for preserved frozen potato. These products offer a convenient solution for quick and easy meal preparation in households across the country. In conclusion, the import markets for preserved frozen potato showcase the global demand for convenient and versatile food options. The United States leads as the largest import market, closely followed by the United Kingdom and Japan. The IndexBox market intelligence platform provides invaluable data to analyze and understand these markets, enabling businesses to make informed decisions in this dynamic industry.

Source: IndexBox Market Intelligence Platform

IndexBox has just published a new report: ‘EU – Frozen Potatoes – Market Analysis, Forecast, Size, Trends and Insights’. Here is a summary of the report’s key findings.

The UK is the largest market for frozen fries and, alongside Ireland, enjoys the highest per capita consumption in the union. The lion’s share of supplies, almost 760 thousand tonnes, comes from neighboring countries, namely the Netherlands and Belgium; thus making Britain the largest importer of frozen potatoes in Europe.

EU Consumption by Country

The countries with the highest volumes of frozen potato consumption in 2019 were the UK (1.1M tonnes), Germany (682K tonnes), and France (427K tonnes), together comprising 55% of total consumption. Spain, Italy, Poland, the Netherlands, the Czech Republic, Ireland, Belgium, Romania, and Austria lagged somewhat behind, together comprising a further 33%.

From 2009 to 2019, the most notable rate of growth in terms of frozen potato consumption, amongst the main consuming countries, was attained by Romania, while frozen potato consumption for the other leaders experienced more modest paces of growth.

In value terms, the UK ($1.1B), Germany ($754M), and France ($391M) constituted the countries with the highest levels of market value in 2019, with a combined 60% share of the total market. These countries were followed by Italy, Spain, Poland, the Netherlands, Ireland, Belgium, Romania, the Czech Republic, and Austria, which together accounted for a further 27%.

The countries with the highest levels of frozen potato per capita consumption in 2019 were Ireland (19 kg per person), the UK (17 kg per person), and the Czech Republic (12 kg per person).

Market Forecast to 2030

Driven by increasing demand for frozen potato in the European Union, the market is expected to continue an upward consumption trend over the next decade. Market performance is forecast to decelerate, expanding with an anticipated CAGR of +0.6% for the period from 2019 to 2030, which is projected to bring the market volume to 4.4M tonnes by the end of 2030.

Production in the EU

In 2019, the EU’s frozen potato production decreased by -1.1% to 6.1M tonnes for the first time since 2011, thus ending a seven-year rising trend. The total output volume increased at an average annual rate of +3.4% over the period from 2009 to 2019; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2018 when the production volume increased by 8.7% y-o-y. As a result, production attained a peak volume of 6.2M tonnes and then reduced in the following year.

In value terms, frozen potato production amounted to $5.6B in 2019 estimated at export prices.

EU Production by Country

The countries with the highest volumes of frozen potato production in 2019 were Belgium, the Netherlands, and Germany.

From 2009 to 2019, the most notable rate of growth in terms of frozen potato production, amongst the leading producing countries, was attained by Belgium, while frozen potato production for the other leaders experienced more modest paces of growth.

Imports in the EU

For the seventh consecutive year, the European Union recorded growth in supplies from abroad of frozen potatoes, which increased by 8% to 3.8M tonnes in 2019. The total import volume increased at an average annual rate of +4.7% from 2009 to 2019.

In value terms, frozen potato imports expanded markedly to $3.6B (IndexBox estimates) in 2019. The total import value increased at an average annual rate of +4.6% from 2009 to 2019; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2011 when imports increased by 21% against the previous year. The level of imports peaked in 2019 and is expected to retain growth in the near future.

Imports by Country

The UK (759K tonnes) and France (636K tonnes) represented roughly 36% of total imports of frozen potatoes in 2019. The Netherlands (409K tonnes) took an 11% share (based on tonnes), which put it in second place, followed by Germany (9.4%), Spain (7.9%), Italy (6.7%), and Belgium (4.8%). The following importers – Poland (125K tonnes), Ireland (102K tonnes), Romania (86K tonnes), Greece (81K tonnes) and Portugal (79K tonnes) – together made up 12% of total imports.

From 2009 to 2019, the biggest increases were in Romania, while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest frozen potato importing markets in the European Union were the UK ($767M), France ($586M), and Germany ($400M), together comprising 48% of total imports. The Netherlands, Italy, Spain, Belgium, Ireland, Poland, Greece, Portugal, and Romania lagged somewhat behind, together comprising a further 39%.

In terms of the main importing countries, Poland saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2019, the frozen potato import price in the European Union amounted to $949 per tonne, standing approx. at the previous year.

There were significant differences in the average prices amongst the major importing countries. In 2019, the country with the highest price was Italy ($1,174 per tonne), while Romania ($721 per tonne) was amongst the lowest.

From 2009 to 2019, the most notable rate of growth in terms of prices was attained by the UK, while the other leaders experienced more modest paces of growth.

Source: IndexBox AI Platform

The Largest Import Markets for Frozen Potato