Don Jackson is the new name behind the manufacturing strategy and site selection at California-based Fisker Inc., the company confirmed this week. Jackson brings an extensive 40-year background in manufacturing leadership positions with big-name companies such as Volkswagen and Toyota.

“Following the exciting announcement on our affordable electric luxury SUV for the mass global market, we sought out an automotive industry leader with a strong history of results in high-volume manufacturing and the utmost in quality control,” said Henrik Fisker, chairman and CEO. “Don has lead operations for the largest OEMs, raising the bar in vehicle quality and reliability. We are delighted to have him join our team as we ramp up toward launch in 2021 and prepare to bring a more emotion-stirring, American-made EV design to people worldwide.”

Jackson’s role will directly impact and support Fisker’s focus on breakthrough automotive technology and advanced mobility solutions as the company continues finalizing facility selections for the production of an
all-electric luxury SUV to mass market.

“The future of the automotive industry lies in electric vehicles. There’s an undeniable shift toward sustainable mobility around the globe, and Fisker is breaking the mold with the most forward-thinking technologies complemented by Henrik’s world-renowned, emotionally-compelling design touches,” Jackson adds.

“I share Fisker’s vision of driving mass electrification forward by producing more desirable EVs for the global market here in the United States, and I look forward to building a disruptive strategy that combines Fisker’s unique business model with the very best manufacturing practices that assure unparalleled results and outstanding, reliable products. The Fisker team is committed to exceeding customer expectations globally.”