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Why Digital Acceleration Is the Narrative to Adopt

digital visibility acceleration

Why Digital Acceleration Is the Narrative to Adopt

Digital transformation has become vital for any business in this digital era. Businesses that have adopted digital technology have by far transformed their organizations and how they do business. This transformation is evident in different business areas such as business processes, customer experience, business model, and strategy among other areas. However, circumstances and technologies are changing at a rapid rate. This calls for a need to increase the speed at which businesses adopt new technologies and digitize their processes if they are to keep up. This is where digital acceleration comes in.

Digital acceleration brings speed and continuity to digital transformation. The strategy ensures that businesses continually adopt new technologies into their business procedures as soon as the organization proves them useful. So, how important is digital acceleration and why should organizations adopt the narrative?

Enhancing scalability

Outdated technology often inhibits scalability as a business grows. This is especially where the technology can’t scale or its scalability doesn’t match the speed of the business growth. Digital acceleration increases business adaptability to rapidly changing circumstances by enabling businesses to adjust or update their technologies as and when needed. In addition, digital acceleration brings in the latest technologies such as cloud computing services. Such technologies eliminate unnecessary delays as well as installation and migration challenges. This enables organizations to scale up efficiently.

Enabling data-driven decision-making

Decisions based on data are always factual, resulting in decisions that empower business growth in all areas. However, data-driven decision-making can result in not too well-informed decisions if the data available is incomplete or inaccurate. Unfortunately, this can lead to mistakes that can be costly down the line.

Digital acceleration enhances data collection and analysis through automation, centralizing data, and information integration. With real-time data and a single source of truth, organizations get access to valuable insights that empower well-informed business decisions.

Optimizing customer experience

The modern consumer is very keen on the experience. In fact, a bigger percentage of customers can pay more for a better experience. So, if any business is to retain its customers longer and acquire new ones, enhancing customer experience is vital.

Digital acceleration allows organizations to adopt technologies that help understand their customers better and what their needs are through improved customer interactions. In addition, adopting mobile technology and optimizing website speed improves customer experience significantly. SEO can help greatly in this area by improving website load speed for both mobile and desktop. Furthermore, SEO can help identify user intent, enabling a personalized experience. And, with a good content strategy, SEO can ensure that you offer answers to customer questions at the right time.

Besides this, working with an SEO company can help your business succeed in the digital acceleration strategy. Digital transformation starts with having a website for your business. However, the efforts would be futile if your target customers don’t know about it. SEO helps your website rank higher in the search engines, which helps in digital acceleration. Through digital marketing strategies such as link building, social media marketing, quality content, keyword usage, and more, you can benefit from increased organic traffic to your website.

Improving competency

As said earlier, digital transformation is a continuous process that requires organizations to continually adopt new technologies as they emerge and as they become necessary. For this reason, members are continually learning different new skills to equip them with the ability to use and even explore the possibilities of these new technologies. This improves digital competency across the organization. What’s more, the skills learned can be utilized in other areas of the organization, increasing innovation across the team.

Increasing business resilience

By definition, business resilience is an organization’s ability to bounce back and ensure business continuity in times of uncertainty. This entails being able to adapt to disruptions quickly and in a way that important business processes aren’t halted.

Digital acceleration enhances digital maturity and enables businesses to adopt new technologies easily and quickly. This prepares businesses to respond quickly to changing circumstances in a crisis, which helps them thrive in unprecedented environments.


In a business environment that changes rapidly, digital transformation isn’t just enough. Digital acceleration has become a strategic necessity for forward-thinking enterprises. Increasing the speed at which businesses adopt useful technologies comes with various business benefits. Businesses are able to build and enhance resilience, improve customer experience, enable data-driven decision-making, empower scalability and ensure competence across the entire organization among other benefits.

orange economy


Our economic potential is limited only by our collective imaginations – the right hemisphere of our brains applied to both creative and quantitative endeavors.

Orange, the Color of Creativity

You’ve heard of the green economy and the blue economy. Now, researchers are taking a closer look at the so-called “orange economy”. With no set definition, the core of the orange economy encompasses a wide array of cultural and creative goods and services from architectural design and performing arts to film, games, fashion, music and video games.

Creative goods and services include art you can hang on your wall, print newspapers and crafts, but also works that are “experienced” such as gastronomy and live music. Beyond the physical realm, they include gaming apps on your phone, advertising on TV, and streamed movies. The infrastructure that supports our interaction with creative goods and services are also part of the orange economy, such as stadiums, fiber-optic networks and museums.

Capturing the Value of Creative Output

A 2015 analysis by Ernst & Young presented in their report, Cultural times, attempts to quantify the value generated by cultural and creative industries in the orange economy. It suggests the global industry generated $2.25 billion in revenue, supporting 29.5 million jobs in 2013. At the time, the creative economy exceeded the value of the global telecoms services industry and the entire GDP of India – and this was before the digital streaming boom.

Value of Creative Industries
The Asia-Pacific region accounts for more than one-third of global sales and 43 percent of jobs associated with cultural and creative industries. Visual arts and television broadcasts accounted for nearly 40 percent of the value generated by the industry and 35 percent of jobs. Other parts of the industry such as newspapers and book publishing employ more people but generate less revenue.

The report credits cultural and creative output as driving the online economy’s rapid growth. Sales of e-books, music, videos and games generated $66 billion in 2013. Content sales in turn drove sales of digital devices and subscriptions to online media and streaming platforms and the advertising on them. Ernst & Young estimates creative content yielded $22 billion in advertising revenues in 2013 for online media and free streaming websites such as YouTube.

These figures have probably grown exponentially in subsequent years. Consumer appetite for greater bandwidth and faster networks available on smart, portable devices appears insatiable, and the figures do not include billions in online ticket sales for performances, or all the additional revenue and jobs accruing to creative professional service providers such as digital advertising and media agencies.

Beyond the numbers, nurturing talent in the cultural and creative sector is important to economic development and growth. The industry is characterized by relatively fewer barriers to entry and digital opportunities now abound for creators to grow their business by acquiring a global reputation and audience. Cultural and creative industries tend to employ more youth and women and can offer more flexible work environments.

For example, American artists are 3.5 times more likely to be self-employed than U.S. workers overall. On the downside, many of the associated jobs are gigs – or temporary work – and remuneration might rely heavily on acquiring and asserting intellectual property rights. Without sustained work that is well compensated, creative and cultural work may fail to provide a source of reliable and adequate income.

A Culture of Trading

The beauty of trade in creative goods and services is the ability to enjoy tremendous cultural diversity, ingenuity, and have shared experiences as a global community. When K-pop and K-beauty burst on the scene, everyone could dance Gangnam-style or slather snail slime on their face. Beyond the cultural enrichment, policymakers have noticed the boost to the GDP bottom line of exporting cultural and creative offerings.

The UK is known for world-famous video games. One of its most notable exports is Grand Theft Auto 5, the fastest-selling video game of all time, which grossed $1 billion worldwide in its first three days. The UK government launched a $6.2 million Prototype Fund to help video game start-ups and pledged another $6 million to support a Skills Investment Fund for training in this and other creative sectors.

Canada has long offered tax credits to attract film and video production. An Ontario Music Fund provides grants to address investment gaps in its live and recorded music industry.

Latin telenovelas and music attract global audiences. The many World Heritage sites in Latin America built upon ancient Inca, Maya or Aztec civilizations are magnets for tourism exports (when visitors spend money in your country), supporting both local and national economic development while sharing the region’s rich cultural history.

Orange stroke of paint

Modern and traditional African art, sculpture and music hold wide appeal and are featured in global concerts and festivals. Nigeria’s government supports its film industry (“Nollywood”) which has become the country’s second-largest employer, generating export earnings and tax revenues.

Deploying a different model, Dubai in the UAE has created a cottage industry of hosting international cultural events, boasting the region’s largest indoor exhibition space. The UAE also opened the Louvre Abu Dhabi in 2016 to serve as a focal point for contemporary art in the Middle East and invested $136 million in the Museum of the Future, which showcases futuristic inventions but is also positioned as an incubator for global design innovation.

Colombian President Iván Duque even campaigned on supporting growth of creative industries and set a goal of expanding production and exports to grow Colombia’s orange economy from 3.3 percent to 10 percent of Colombia’s GDP, putting it roughly on par with the manufacturing industry. He held an auction during which more than 320 investors bid on $124 million of “orange bonds” issued by Bancóldex backed by a triple-A rating.

Getting Paid for Creativity in the Orange Economy

To enable these industries to thrive, governments must shore up their legal frameworks to protect cultural and creative intellectual property from theft. Goods and services in the creative economy usually hold a distinct intellectual property claim, so that when an author or creator exports it, they retain some form of ownership on which to compensate them for use or enjoyment of the work. A developer in the Ukraine or Colombia, for example, would be entitled to receive a royalty each time their copyright-protected and licensed software is downloaded anywhere in the world.

Simply having appropriate intellectual property laws on the books, however, will not be sufficient to protect many creative works. In a survey by the Inter-American Bank, just 34.8 percent of creative entrepreneurs in Latin America and the Caribbean had made some effort to register their rights to intellectual property or obtain a copyright. Of the total of entrepreneurs, 17.4 percent responded they had not done so because they considered it “very expensive,” and another 16.4 percent said they did not know the procedures for getting the registration.

Although the survey was limited to one region, this is likely a familiar refrain globally, including in the United States where creators are familiar with rights available to pursue but find it too costly to obtain representation and navigate complex intellectual property laws. In some industries, creator organizations such as collective management organizations (CMOs) in the music industry, help overcome such challenges by manage licensing and distribution of royalties and remuneration to its member artists. More could be done by governments to help their creators avail themselves of intellectual property protections.

IP in LA for Creatives

An Infinite Economic Asset

Protecting author and creator rights is critical to fuel industry growth and provide returns to authors and creators, particularly as digital platforms expand. Although such platforms enable them to reach global audiences, creators must adopt new business models and strategies to monetize amidst a sea of free content on internet intermediary platforms. Another challenge is that such platforms remain immune from liability despite hosting entities that traffic in products that violate copyright and other intellectual property rights protecting their creative goods and services.

It should also be mentioned that when it comes to cultural and creative experiences, digital and virtual are not forcing the extinction of an analog experience. Before COVID-19, New York City’s Broadway was achieving record sales. World class museums like the Guggenheim and cultural zones like West Kowloon Cultural District in Hong Kong attracted their share of visitors. The Comic Market in Tokyo still drew global fans of Japanese manga and anime.

my visual

Put On Your Thinking Cap

Creativity is rapidly becoming a condition for competing in the globalized economy. It has become among the top ten skills sought by employers. The application of creativity is not limited to cultural goods and services. Scientific creativity drives the pursuit of new ways to study, experiment and resolve societal problems. Creative thinking is applied to design new products, new production processes and commercial practices.

Ernst & Young analysts point out that the world is young – and that young population is increasingly literate, has more means and a global outlook. If policymakers view creativity as a significant economic asset, and nurture and protect it as such, countries can leverage creative output to support jobs and growth.

And – if we can manage to protect freedom of expression and the ability to trade in cultural and creative works – we can simultaneously promote cross-cultural experiences, preserve traditions and heritage, and celebrate diverse aesthetics, which might just make our world more civilized.


Andrea Durkin is the Editor-in-Chief of TradeVistas and Founder of Sparkplug, LLC. Ms. Durkin previously served as a U.S. Government trade negotiator and has proudly taught international trade policy and negotiations for the last fifteen years as an Adjunct Professor at Georgetown University’s Master of Science in Foreign Service program.

This article originally appeared on Republished with permission.