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Growing Awareness for Hygiene to Spur Nonwoven Baby Diaper Sales


Growing Awareness for Hygiene to Spur Nonwoven Baby Diaper Sales

The rising population in developing nations increased focus on personal hygiene, and growing demand for eco-friendly baby products are some factors contributing to the proliferation of the nonwoven baby diaper market. Nonwoven fabrics are being primarily used in the textile industry, especially for producing baby diapers owing to their excellent absorbency, liquid retardancy, etc.

The synthetic fibers that are used for making diapers are derived from polypropylene. Nonwoven baby diapers have a soft texture that avoids babies from getting rashes on their skin. When a baby urinates, it passes through the fabric and is absorbed by the material, keeping the baby stress-free and comfortable.

Talking about comfort, many diaper makers are developing stretchable nonwoven baby diapers that enable babies to roam around unbounded. Using nonwoven fabrics for making diapers helps the purpose as this material offers excellent breathability and flexibility, owing to which babies don’t feel restless.

Sustainability is one of the key factors when it comes to personal hygiene, and baby diapers are no exception. Regional authorities and national-level government organizations are implementing environment-friendly policies by promoting disposable baby diapers. This has encouraged manufacturers to redesign their products with sustainable materials to meet these regulations. With such a soaring demand for environment-friendly products, it is likely to prove beneficial for the augmentation of the nonwoven baby diaper market.

Developing nations like India and China, two of the most populous nations of the world, have significantly high birth rates and this can prove beneficial for the baby diaper industry to flourish in the Asia Pacific. Furthermore, increased awareness amongst millennial parents regarding basic baby hygiene and health may possibly shift their focus from traditional diapers to sustainable and comfortable ones, thereby boosting the consumption of nonwoven baby diapers.

Many key players are collaborating with regulatory organizations for exercising innovative and safer approaches to developing baby diapers. To support this statement with an instance, Healthynest, a personal baby care brand has teamed up with the Environmental Working Group (EWG) and launched new baby diapers that satisfy the stringent guidelines set by the EWG, which includes the analysis of every ingredient used for producing a baby diaper and excluding chemicals that can be harmful to the baby’s health.

Diaper manufacturers are also strengthening their market position with strategic acquisitions and mergers. For instance, Unicharm Corp. announced the acquisition of DSG International, which claimed to be the second-largest baby diaper manufacturer in Thailand. This has helped the Japanese company in bolstering its market presence in the Southeast Asia region.

In conclusion, the nonwoven baby diaper market has immense potential to proliferate with growing awareness for personal baby hygiene and increasing birth rate in emerging economies.