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Useful Tips for Designers Who Start Logistics Website Design Projects


Useful Tips for Designers Who Start Logistics Website Design Projects

Like any other business, logistics companies need to have a strong market presence. A website provides a cost-effective yet powerful tool to build brand awareness.  It is crucial to stand above the competition even in the online space. Web designers must use the latest trends and techniques for a fighting chance. 

Our article will share useful tips for designers who start logistics website design projects. So what are they? 

Start By Having a Sit-Down with the Client 

Set aside time to sit down with a client. It is essential to understand precisely what they need. You also get a clearer picture of the business from the client’s perspective. Such sit-downs are also fantastic brainstorming sessions.  

You get to ask all the relevant questions. It allows for a better translation on the logistics website. 

Next, Do Some Market Research 

Logistics companies have different areas of specialization. Before taking on any project, the web designer must do proper market research. The design and messaging must take into consideration the target market.  

Freight marketplaces, for example, are the middlemen between shippers and carriers. They are the bridge that connects the two without having their vehicles. Freight forwarders, on the other hand, give a broader range of services. Such include transportation, warehousing, and packaging.  

When thinking of the design, focus on functionality and features. It will help elevate the logistics company in the audiences’ eyes. 

It also helps to take a look at competitor websites. See how the audiences interact with the content. There are tons of tools available that can help with the task. Designers avoid mistakes that could lead to low user interaction. It also exposes the designer to ideas that can work well on the client’s website. 

Now, Develop a Plan of Action 

Think about the goals you want to achieve. The aim of the website should be to build brand awareness. It results in confidence amongst the target audiences. Collect all the material you will need to create that trust and confidence.  

Ask the client for certificates, awards, and testimonials. Also, get proof of participation in industry bodies. Data that show the ability of the company are also critical. When presenting such, take advantage of infographics to break down the complex data. 

Instead of having tons of text, simple graphs or tables should suffice. Such information should go to the main page. Potential clients use it to decide whether to engage the company or not. The plan of action will determine everything that goes into setting up the website. 

Next, arm yourself like you are going to a battlefield. Do you have all the relevant web design tools to complete the job? You will need these tools to make designing a website much more simpler and easier.

You will need a computer that’s powerful enough to handle relevant software for design and coding. It’s a bonus if it’s handy, especially for designers that are always on-the-go. Make sure that you have the best laptop for designing and coding. You don’t want project delays because your equipment cannot keep up.

Ensure the Functionality of the Website 

A Logistics Company website is so much more than just a source of information. The web designer must incorporate the right tools to increase functionality. 

Have the relevant forms on the website to increase efficiency. Customers should also be able to make the orders online. Make the steps easy by removing any complexities that can end up confusing the customer.  

The dashboard should be user-friendly. The customers and administrators should have an easy time using it.  

Real-time tracking is a critical component of the logistics company. The sender and receiver need to know where their goods are at all times. It is also a fantastic way to get customers to have more confidence in the logistics company. 

Another critical addition should be time and cost calculation. Customers want to know when they can expect the deliveries. They are also more demanding of transparency in how you come up with costing.  You cut a lot of back and forth that can lead to loss of customers. 

Check Out and Security for Online Users 

Research shows that 87% of shoppers abandon their carts if the checkout process is too complicated.  Out of the 87%, 55% will never come back to the website. 

Increase efficiency and convenience to your customers by providing many payment options. Assure customers of safety by including proof of extra security measures. 

Do Not Ignore the Importance of Mobile 

Over 50% of online users will use mobile to browse the internet.  They use them when shopping or looking for services. Logistics companies cannot ignore the mobile platform when designing a website.  

The mobile-first approach is catching on.  It means you design for mobile and optimize for desktop.  It is harder to get the layout and content right when dealing with smaller screens. Yet, users must have a fantastic experience everywhere. It should apply whether they are browsing on mobile or desktop. Customers will also be able to access tracking information from their mobile phones. 

Having an app may also be a good idea. Yet, not all customers will download the app for various reasons.  It helps to ensure that even when they’re using the browser, the experience is excellent. 

Think About Responsiveness and Easy Navigation 

The web designer must ensure responsiveness and easy navigation. The web hosting provider should provide enough bandwidth. 

The bandwidth should handle any amount of traffic to the site. SEO techniques such as optimizing images for fast loading is critical.  

A dedicated blog section can help position the company as an authority. Content is an easy way to do this.  Online customer support is critical through the use of chats or other live support.

Final Thoughts 

We have shared some useful tips for designers who start logistics website design projects. Sit down with a client to get a good understanding of the business and what they need.

Make the website responsive and easy to navigate. Customers should get access to most of the functionality resulting in higher efficiency. Real-time tracking, easy checkout, cost calculation, and online ordering are essential.  

Mobile users should have the same excellent user experience. So, start with a mobile-first approach, then optimize for desktop.

Ware Malcomb

Ware Malcomb Announces Executive Leadership Transitions

Ware Malcomb, an award-winning international design firm, today announced Lawrence R. Armstrong, who has served as CEO for 28 years, has elected to transition into the new role of Chairman of Ware Malcomb. Kenneth Wink, a 25-year veteran of Ware Malcomb and currently Executive Vice President, has been promoted to CEO, and Jay Todisco, currently Executive Vice President who has been with the firm for 21 years, will assume the role of President. Ware Malcomb also announced the promotion of Matt Brady from Regional Vice President to Executive Vice President, and Tobin Sloane from Chief Financial Officer to EVP/CFO.

All executive leadership changes are effective January 1, 2020. Armstrong, Wink, Todisco, Brady, and Sloane will also continue to comprise the Ware Malcomb Board of Directors.

“It has been the honor of a lifetime to have the opportunity to lead this incredible firm and its team of talented professionals for the past 28 years,” said Armstrong. “Together, we have grown Ware Malcomb from our foundation as a strong regional operation to a leading international design firm with a future that has never been brighter. As I hand over responsibility for day-to-day operations to the capable hands of our new leadership team, including CEO Ken Wink and President Jay Todisco, I look forward to continuing to serve the firm in my new role as Chairman. Together with the additional contributions of seasoned executive team members Matt Brady and Tobin Sloane, I know Ware Malcomb is poised for continued growth and success in this new decade, and beyond.”

“I want to thank Larry for his incredible leadership of Ware Malcomb spanning three decades,” said Wink. “I share his excitement for the future of Ware Malcomb and am honored to take on the role of CEO to implement a strategic vision for the ongoing expansion of the scope and reach of our services, the professional development of our team members, and the success of our clients.”

“I look forward to continuing to work closely with Larry, Ken and the entire team to accelerate Ware Malcomb’s business development and growth in the years to come,” said Todisco. “Ours is a firm committed to cultivating long-term relationships with our team members, partners, and clients alike, all while creating an industry-leading design that puts Ware Malcomb at the forefront of commercial real estate.”

Lawrence R. Armstrong – Chairman

Armstrong is transitioning from the role of CEO to Chairman of Ware Malcomb, as of January 1, 2020. Under his leadership as CEO for the past 28 years, Ware Malcomb has grown to become a leading international design firm with 25 offices in four countries. Armstrong’s strategic, visionary approach to the firm’s management and growth, as well as his commitment to fiscal discipline, has laid a strong foundation for future success. In his new role as Chairman, Armstrong will lead the Board of Directors for Ware Malcomb.

Kenneth Wink – CEO

Wink has been promoted from Executive Vice President to CEO. With Ware Malcomb for over 25 years, Wink has consistently demonstrated excellence in every challenge and opportunity he has been given during his tenure with the firm. He has been instrumental in leading the growth of Ware Malcomb, including developing and overseeing operations companywide. He has also coached and mentored key leaders across the firm. As CEO, Wink will lead the overall company vision, growth and management of Ware Malcomb.

Jay Todisco – President

Todisco has been promoted from Executive Vice President to President. With the firm for over 21 years, Todisco’s leadership has significantly contributed to the firm’s continued growth, and to the execution of numerous strategic and innovative initiatives companywide. As President, Todisco will oversee the overall growth and business development for Ware Malcomb, with a focus on exceptional client service and relationship management. An accomplished architect, Todisco is also highly engaged with Ware Malcomb’s Design Studio and oversees all aspects of design from the executive level.

Matt Brady – Executive Vice President

Brady has been promoted from Regional Vice President to Executive Vice President. With Ware Malcomb for over 20 years, Brady has led the expansion of firm services into multiple new markets in the U.S., as well as Panama and Mexico. He has been directly responsible for the launch of the firm’s San Diego, Phoenix and Atlanta offices, while also taking on many corporate responsibilities and leading select companywide initiatives. As Executive Vice President, Brady will oversee many corporate, growth and operations initiatives for the firm.

Tobin Sloane – EVP/CFO

Ware Malcomb Chief Financial Officer Tobin Sloane has been promoted to the additional role of Executive Vice President and CFO. With Ware Malcomb for over 15 years, Sloane’s leadership has helped ensure the financial health of the firm while facilitating strong growth. He will continue to remain a critical member of the executive team, while leading the financial functions of the firm and directing the accounting, administration, contracts, legal and human resources operations.

About Ware Malcomb (
Established in 1972, Ware Malcomb is an international design firm providing planning, architecture, interior design, branding, civil engineering and building measurement services to commercial real estate and corporate clients. With office locations throughout the United States, Canada, Mexico and Panama, the firm specializes in the design of commercial office, corporate, industrial, science & technology, healthcare, retail, auto, public/educational facilities and renovation projects. Ware Malcomb is recognized as an Inc. 5000 fastest-growing private company and a Hot Firm and Best Firm to Work For by Zweig Group. The firm is also ranked among the top 15 architecture/engineering firms in Engineering News-Record’s Top 500 Design Firms and the top 30 interior design firms in Interior Design magazine’s Top 100 Giants. For more information, visit and view Ware Malcomb’s Design video at