Marketing is crucial for your business to succeed. Whether you are an online retail shop owner or a first-time entrepreneur, you probably already know the importance of smart and effective advertising.
In order to kick-start your business and support it as it grows, you should have a detailed marketing plan. This article will look into six advanced digital marketing strategies you should try in your campaign.
1. Guest Posts
Guest blogging is often being overlooked by the majority of entrepreneurs and even marketers themselves. The primary purpose of guests posts is link building, and perhaps they are the best tool for it.
Guest posts are essential for growing your business, and here’s why:
They help build relationships: If you are an expert in your field, you will easily be able to establish a connection with your audience and with the bloggers you collaborate with. Being professional about what you do and displaying an insightful look at the industry can help inspire loyalty and trust in your customers.
They are good for SEO: When you leave a link to your website on the guest post you write on an authoritative blog, you will not only receive more traffic through those links, but your website will rank higher in web searches. Google sees backlinks from different places that lead to your site and this makes the search engine prioritizes your website over others.
They are relatively cheap: Compared to other marketing techniques, guest blogging is fairly cheap. The thing to keep in mind though is that you must mainly focus on the quality of content instead of trying to sell your products. If your article has no value, then what use is it?
They provide new leads and opportunities: As mentioned before, being an expert in your field can potentially lead to new customers. If people like your content, they will want to find out more about your business and eventually become your clients.
The logic behind this strategy is fairly simple: the more accessible you make your content, the more people you will reach. By translating your website into different languages, you will be able to appeal to the foreign audiences, which will lead to your business going global.
If you are not good with languages and don’t know anyone who can translate your content, you can always turn to online translation services which have become very popular in recent years. Such sites as The Word Point offer translations to dozens of languages for a decent price and in a small amount of time.
For this marketing strategy to be effective, you should consider translating to at least two or three languages other than English. If you are based in North America, a good idea would be to spread into South America. This means that you will have to localize your content for the respective countries, whose main languages are Spanish and Portuguese or variations of these.
Likewise, if you are based in Europe, you can target the biggest potential markets that you are missing out on at the moment. Don’t try to hurry though, and start off with several languages first. You can increase that number once you have established yourself in your target countries.
3. Skyscraper Technique
When using the Skyscraper Technique, you will be able to develop many aspects of your business marketing. The technique itself is pretty simple:
Find Trending Content: The first thing you do is find the content in your niche that is currently trending. Sometimes such topics can die out as fast as they sprang up, so be sure to act fast.
Compile A List Of Distributors: Now make a list of websites or blogs where you will be posting your future content. Your articles might be guest posts, so you have to find out if the sites permit backlinks beforehand.
Create Better Content: Go through the content you found and make it better. Develop certain points or include additional analysis. Maybe the content lacks facts or statistics. If the language is too complicated, simplify it so that more people can understand it. Your goal is to create an article that is better than what you found. Because you are using a trending topic, you will most definitely succeed in finding an audience for your work.
Post It & Receive Feedback: Once you post the content on the sites you chose, keep interacting with your readers. Show that you are willing to stay up-to-date on the topic and are a professional in your industry. The backlinks should increase your traffic too.
4. Smart Emails
You are probably thinking about how useless and ineffective email marketing is nowadays. But this is actually not the case if you know how to do it properly.
A good email will possess all the qualities of a good ad. To make your emails more appealing, think about these features:
- -Design is everything. Make it stand out.
- -Less text. More images.
- -Saturate your content. Only on topic.
Along with the things listed above, try targeting specific people instead of the general public. Look for certain users on the Internet and aim your emails at them. One way to make email marketing easier is to use such a tool as MailChimp or analogs. It makes sending these messages faster and more efficient.
5. Moving Man Method
This is a fairly new tricky technique that was coined by Brian Dean. The system goes like this:
- -Find Defunct Websites: Find websites in your industry or niche that have moved to a new URL, changed names, stopped offering services, or went out of business completely.
- -Look Through The Data: Carefully look through these websites to find the content you like.
- -Create Better Content: Just like with the Skyscraper Technique, create better content than what they used to offer.
- -Reach Out To Sites With Backlinks: Find sites and blogs that contain backlinks to these defunct websites. Reach out to them and ask if they would change the links to your own articles.
Quite a witty technique that is gaining popularity right now, the Moving Man Method is an easy way to create quality content and get backlinks to your site.
Last but not least, advertorials are the way to go because of their unique nature. Unlike traditional advertisement, advertorials serve the purpose of connecting with your audience rather than plainly selling your product.
There is a great article on How To Write An Advertorial that you can check out to get acquainted with what an advertorial is. Here’s a rundown of how to make your advertorial more appealing:
- -Find the right media outlet. Don’t choose at random.
- -Clearly label your advertorial as ‘advertisement’ (according to FTC’s guidelines), or else it will be banned.
- -Advertorials are like blogs: don’t sell the product, sell the content related to your product.
- -Share your advertorials on social media.
To sum up, these are definitely not the only advanced digital marketing strategies that will aid you during your advertising. But they are most obviously worth a try and may be of great use when implemented right. Don’t pass by and take note!