Small Business Saturday takes place this Saturday, November 30
Every year, when Small Business Saturday rolls around, Americans are reminded to ‘support small businesses.’ But the need for your support extends far beyond the holiday season.
American small businesses are the backbone of the U.S. economy. In fact, they make up 99.9% of the economy and employ 47.5% of the workforce.
As a small business owner, I’ve built much of my career around serving the incredible community of entrepreneurs who drive innovation and economic progress, locally and nationwide. These men and women are the hidden heroes of our neighborhoods, often putting everything on the line to provide the services and staples that we rely on…not to mention, those which make our communities unique. It is they who pass the torch of the American dream to future generations — all of whom fight to defy conventional wisdom that only half will survive their first 5 years. Make no mistake about it: they depend on your support to hold onto that dream.
Here are three reasons you should support small business, and go out of your way to contribute to Small Business Saturday every day.
Small Business Owners Drive New Jobs
It’s no secret that small businesses create new jobs, fuel economic growth, and contribute to lowering unemployment rates. Even in today’s globalized world, America’s 30.2 million small businesses still make up 99.9% of all businesses in this country, and employ 58.9 million people.
Check out ‘The Best Small Places For Business And Careers’ in Forbes, to see where our city ranks. None of us should be surprised that we have an incredible workforce; we are well below the national unemployment rate; and that most of our 16+ population is in the civilian labor force. There’s no reason not to keep this momentum going and drive more business and more jobs to our area.
Small Businesses Strengthen Communities
It’s not the megastores that give our communities vibrancy; but rather, the mom-and-pop coffee shop that serves a great cup of morning joe, the family-owned pastry shop that’s been a local staple for decades, and the go-to-guy auto mechanic that give our communities personality, and a spot on the map.
Small Business Saturday is a community-centric day, where we have the opportunity to rally around our local small companies that make our lives a little bit better. So long as the community connection created by small businesses remains strong year-round, the benefits of strengthened communities will too.
Small Businesses Empower the Next Generation
Almost all of us got our start at a small business, whether it was helping out the family, as a cashier at the local movie theatre, waiting tables, working in the local bank, or even babysitting! We learned the basic skills and requirements of the workforce: showing up on time, working hard, being accountable, and leading others (and being led). It is still incumbent upon small businesses to perform the vital role of training the next generation and offering them mentorship opportunities and ways to learn professionalism.
Things have changed a little since my first days as a neighborhood lawn mower in my hometown. Still, today, I scout for great small businesses everywhere I go, which was why I came here. I have found that small-business owners here understand best what it takes to make an area a real community. To me and many others, that’s an important public contribution and one I hope to never live without.
Vincent Ney is the Founder and President of Expansion Capital Group, a business dedicated to serving American small businesses by providing access to capital and other resources, so they can grow and achieve their definition of success. Since its inception, ECG has connected over 12,000 small businesses nationwide to approximately $350 million in capital.