Usually, when we talk about Latin America one of the first markets that come to mind is Brazil.

Brazil is experiencing a unique moment never experienced before in the local economy: the lowest level of interest rate and, therefore, a large demand from investors for assets that could generate a considerable performance, in the period.

Historically, the Brazilians Investor Profile has been strongly related to a conservative shape, once the Selic rate – the country’s basic interest rate – has constantly been at comfortable levels for those people who invest in conservative products, such as Savings and Certificates of Deposit, for example. Nonetheless, this perspective has been changing since the end of 2016 with the consecutive action from the ‘Comitê de Política Monetária’ (known as COPOM – very similar to the US FOMC) in reducing the interest rate, and proportionately seeking to promote the local economy. In addition, this domestic reduction is being quite influenced by the US Federal Reserve process of cutting rates.

It is possible to observe the interest yield curve below:

For this reason, financial institutions and brokerage firms are working hard on clients ‘financial education and portfolio reformulation, in order to adapt their clients’ investment portfolio to this new stage of Brazilian Market. Most analysts and advisors are aligned and agree with the Central Bank’s official reports, betting on new interest rate cuts for 2019 and, as a result, it benefits other types of asset classes, such as the Brazilian Stock Market.

Regarding that, the Ibovespa (Índice da Bolsa de Valores de São Paulo), the main indicator of the average performance from the Brazilian stock market, at the beginning of 2019 was quoted at approximately 91,000 points and until the last day of September it had an evolution of around 15% reaching its 103,600 points, with a standard deviation of, approximately, 20%. The Index has now reached record levels. Typically, with the movement of diminishing interest rates, as any other economy, there is a natural increase in demand for this type of assets, which takes a favorable and positive aspect of the segment this year, specifically given the Pension Reform approvals and lower projections for the IPCA (Índice de Preços ao Consumidor Amplo) – Brazilian official inflation index.

The latest statistic released showed 2.89% in the 12 months through September, according to IBGE – Instituto Brasileiro de Geografia e Estatística (Brazilian government statistics agency). The Central Bank’s official year-end goal for 2019 remains 4.25%, and due to this fall in inflation expectations most economists consent to another 50 basis point cut in the Selic rate at the end of this month – precisely, the next reunion will happen in 10/29/2019 and 10/30/2019.

Essentially, for the local investor, there are several alternatives to access this market, such as Equities Funds, ETFs or Active Mutual Funds. Furthermore, the whole market is gradually seeing an increase in fundraising this type of product, this is very clear if we look through the development of new asset management firms, for instance. Consequently, the biggest challenge for the investor is to adapt themselves to this relatively new type of culture in diversifying the portfolio with risky and volatile products.