Augmented Reality Is Changing How We Shop

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Augmented Reality Is Changing How We Shop

March 4th, 2022 Julie Chiappe Leave a comment

Consumer shopping habits and preferences are rapidly evolving—and it can be hard for e-commerce marketers to plan when they can’t anticipate the next major change. In a market defined by uncertainty, business intelligence has become essential to monitoring trends and making better business decisions. And right now, one of the key drivers to watch is the rise of augmented reality (AR)—and how it will influence consumer purchases.

Gone are the days of having to wait for an online order to arrive to see exactly how it will fit in your home or look on your face. AR, or augmented reality, is allowing e-commerce platforms to give their customers a more immersive shopping experience by showing how new furniture will look in a room, or how their new makeup can look once it’s applied. AR is gaining traction quickly: it was used by over 100 million shoppers in 2021, and it’s predicted to grow even more in years to come. By 2025, more than 75% of smartphone users will be frequent AR users. Right now, we’re in the early days, and the impact of a technology like this can be a game changer for e-commerce marketers looking to deliver immersive, engaging customer experiences.

How do you incorporate AR? What’s meaningful to your customers? What are your competitors doing? These are key questions to consider in shaping strategy, and it’s essential to leverage business intelligence for your planning and decision-making. Line Item can provide this insight into what is and what isn’t working for your business’s e-commerce; it can also help you monitor and evaluate emerging trends in your market so you can make more informed, strategic decisions. This includes information at the product attribute level as well as insight into your SEO and campaign performance and much more—all via a single, powerful platform purpose-built for CPG and e-commerce.

New technology shapes the shopper experience

How does AR work? AR takes the image captured on a device’s camera and imposes an image or effect over it. It’s a powerful tool to overcome one of the biggest friction points (and risks) of online shopping: the dreaded “not as described.” About 30% of all products bought online are returned (compared to an approximate 9% return rate for brick-and-mortar purchases), with 22% of those returns attributed to the product looking different than described. A customer’s ability to have greater confidence in a product before purchasing can help curb those return rates.

Brands like Ikea are utilizing AR to show shoppers what a product will look like in their homes. A shopper considering buying a new piece of furniture could use their phone’s camera to view the area where they plan to place the furniture, and the AR technology would place a 3D model of the furniture into the landscape, providing views from multiple angles.

AR, of course, is not limited to furniture. According to Shopify, Bumbleride, a stroller company, and Gunner Kennels have both been using AR to allow potential customers to see how much space the product will occupy in their home or on the sidewalk, and if their dog will fit in a specific crate. This allows shoppers to get a deeper feeling for how a product will look or function once they have it, giving them more purchase confidence. And it translates to better business performance: Bumbleride and Gunner Kennels reported 33% and 40% increases in order conversion rates, respectively.

AR can also work for CPG brands. Cosmetic heavyweight Sephora is implementing a “Virtual Artist” feature to layer the appearance of makeup over the face of a potential buyer (similar to a filter on social media apps). The buyer can sample different makeups quickly without ever having to go into a brick-and-mortar store. AR will give consumers new avenues to explore products—upping the ante for e-commerce brands. According to Shopify product lead Ryan Smith, AR functions in e-commerce “will be ubiquitous by 2023.”

Staying on top of trends

How could AR strengthen your e-commerce strategy or enhance customer experience? What competitors in your category are already implementing it? Staying on top of trends in a dynamic market with rapid shifts in consumer preferences is challenging; powerful business intelligence enabled by Line Item makes it easier.

AR isn’t the only trend to watch. Are there any new competitors out there, undercutting your pricing or appearing first in search results? What product attributes are driving value? Line Item provides better business intelligence to answer questions like these. Through its proprietary AI engine, which calculates attributes for style, form, packaging, flavor and much more, Line Item can help you analyze what’s really motivating preferences and purchases.

Line Item also helps to ensure accuracy and consistency in product descriptions and images, which can affect search engine rankings and page one results. Line Item can identify if your items are overpriced or if your promotions are working.

In a constantly evolving marketplace, understanding what is working for you—and your competitors—can help you make strategic changes and execute smarter strategies for more successful e-commerce. It all starts with better business intelligence. This makes Line Item your lifeline to more profitable ecommerce.

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Ironbridge Software was founded in 1989 by Mike Dickenson. Mike’s unparalleled expertise and passion for technology led him to create the first-ever analytical solution for the Consumer Packaged Goods Industry.

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Trends Shaping the Future of Electronics Manufacturing

July 7th, 2021 Linda Liu Leave a comment

The electronic manufacturing industry is one of the fastest-growing industries globally and has brought about changes in both businesses and personal life. It is estimated that the industry grew in revenue to about $2.4 trillion in the year 2020.

However, the growth is about to experience a new shift with the introduction of emerging and barrier-breaking trends that will shift the running of businesses, homesteads, and how electronic manufacturing is run. Although some trends and practices have been in the industry for years with emerging modern improvements and growth in the technology world, so has electronic manufacturing. Some of these trends take this industry to a new level.

Take a look at some future trends to watch out for in the electronic manufacturing industry and better understand how these trends manage to take top spots in shaping and directing the growth of the electronic industry.

Trends shaping the future of electronic manufacturing include:

1. Internet of Things

This is the connection of everyday devices through the internet, allowing easy sharing and receiving information through electronic devices. Internet of Things (IoT) has increasingly been embraced in electronic manufacturing with more companies, leveraging the benefits from IoT to increase device efficiency, improve consumer safety and cut costs.

2. Use of Virtual Reality (VR) and Augmented Reality (AR)

By using virtual reality and augmented reality, manufacturers can design consumer-friendly products. Computer-aided designs have helped designers and manufacturers make accurate and timely changes to the products. Also, the use of VR and AR helps in designing and eliminates error and reduces inspection time as workers are better able to identify errors.

3. Use of 3-D Printing

A report by Smithers estimates an annual growth of 23% in the next decade in 3-D revenue. The report also shows the 3-D printing revenue growth is estimated to grow from $5.8 billion to about $55.8 billion by 2027.

The 3-D printing marketplace has a vast share around Western Europe and North America, where cutting-edge technology developers are pushing for increased mainstream use of 3D printing among technology companies.

Electronic manufacturing companies are capitalizing on their technological abilities and emerging trends. To ensure they remain competitive, it is important to work closely with equally fast emerging trends such as 3-D printing. 3-D printing developments are not only focused on the physical aspects but are also working on the design, the application, and the overall satisfaction of the end-user.

4. Big Data

Corporations worldwide have been exclusively using big data. Much of this was because it was expensive to small and medium-sized enterprises (SMEs). However, advancements in IoT and other cutting-edge technologies have turned the tables. Now, businesses of all sizes can draw information from multiple sources. This has made big data more valuable than it was.

Consequently, electronic manufacturers are applying the information they receive from big data in various productive ways. For example, they apply it to minimize production costs while raising profit margins and market share. This is guided by the willingness of managers to gain more understanding of their businesses. This helps them to overcome various issues while projecting and preventing future challenges.

5. Use of Industrial Robotics

For years, the automotive industry was the leading driver in the growth of industrial robotics. However, this has changed, and industrial robotics have been used in electronic manufacturing to perform several tasks in recent years.

The widespread use of industrial robots in the electronic industries led to substantial growth in industrial robotics use in 2016, where global sales increased by about 16%. This number is estimated to grow over the years, leading to an increase in the global market.

The use of robots in electronic manufacturing has allowed miniaturization and reshoring. Moving forward in innovations, design, and the business running, manufacturers across the board are looking for ways to increase efficiency. The use of robots has proven an essential tool.

Besides future technological trends, manufacturing companies also need to look at some of the business trends that will influence the success and running of their business. Some of the future business trends to look out for include:

6. Use of ERP Systems

To keep a company competitive, companies need to enforce enterprise resource planning (ERP). Though this trend has been in use for some years, some worthy mention benefits of embracing this trend when looking to expand the electronic manufacturing industry include:

With the use of the internet in all operations, it is now more critical for a business to use real-time information; enterprise resource planning helps companies optimize and automate new information fast and in real-time.

Owing to fast access to real-time information, companies can act fast and make accurate and quick decisions. The enterprise resource planning has been through growth stages that have allowed its efficiency. However, with the growth of the electronic industry, the same is expected with the enterprise resources system with technological advancements working towards increasing reliability and ease in running the business.

7. Shift from B2B to B2B2C

For many years electronic manufacturing companies operated using the business-to-business (B2B) approach. But with more manufacturing companies looking for ways to cut costs. Companies are now turning to the business-to-business-to-consumer approach (B2B2C).

With the use of the B2B2C approach, companies are now working towards eliminating intermediaries, which helps them reach the clients directly; as a result, it increases company profits and, in turn, reduces purchase costs. Additionally, the B2B2C approach enables the manufacturers to collect accurate customer data, improving customer satisfaction.

Why these Trends

While these trends may seem like ordinary technological advancements, they have several things in common that make them unique. In a world full of innovations, new designs, and a desire to be effective, it is essential to have the following attributes in mind.

Working on cost reduction, most of the resources and trends making waves and promising success, reduces costs. Cost reduction will be beneficial to the manufacturing companies and cut the cost to the consumers.

Product efficiency, electronic devices are part of the world and the introduction and use of the internet across the globe. It is essential for manufacturing companies to not only provide functional products but increase efficiency. For instance, with the use of the internet, everything in electronic manufacturing, people can now have smart homes and have actual time footage on their homes or even offices. This is possible due to the electronic manufacturing innovations.

These trends have proven to help manufacturing companies achieve product precision, which improves quality and reduces costs and error.

Waste reduction, amid the technological innovations and significant electronic developments, is essential for companies to also focus on. This is not only a great way to cut company costs but is also an excellent way for these companies to preserve the environment.

Bottom Line

More people embracing electronic devices in their homes, places of work, and running businesses. Manufacturing companies have a massive task in ensuring consumer satisfaction by focusing on high-end innovation and working closely with other technology sectors to ensure they are competitive and efficient.

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Linda Liu is the overseas marketing manager for MKTPCB, a leading PCB manufacturer that offers high-quality PCB products and services. Since 2012, she has established “first-of-its-kind” industry-changing and transformational businesses initiatives that increased revenue growth, brand exposure and market expansion for MKTPCB. Linda graduated from Western University with a bachelor’s degree in marketing.

Archives, Global Logistics, Global Trade Daily, Software

How Augmented Reality Can Propel E-commerce Growth

December 1st, 2020 Sienna Johns Leave a comment

One of the biggest challenges e-commerce retailers have had to deal with is finding a way for the consumers to interact with the products before purchasing. Owing to the fact that most people like to experience the product before making a purchasing decision, customers may abandon their carts. However, technological advancements have come in a big way to solve this through augmented reality (AR).

Simply put, augmented reality is a technology that needs artificial intelligence to be effective, and that creates a digital interface in the environment around a person by placing virtual objects in real-time in the real world. In other words, AR allows customers to review virtual products in their real-life environment, through computer-generated images on a screen to see how well they fit in their lives.

This technology has significantly improved the e-commerce customer experience. In fact, most customers now prefer purchasing on sites that offer this technology. Even as you think of starting your e-commerce store, it is important to rethink the platform that you are going to use. It is also important to do SEO for your store to make sure that potential customers are finding you easily on online search engines. If you’d like to optimally leverage your SEO strategy, you can partner with an SEO company to help you customize the right strategy for your e-commerce.

That being said, these are the ways augmented reality can take your e-commerce forward.

1. It increases sales

In a brick and mortar store, people pick up multiple clothes before going to fit them in the changing booth. This gives them the chance to see how well an item fits on them. The more items that fit them, the more the chances of buying a few of them, if not all are increased.

The same situation is brought to life in e-commerce stores through AR. Customers are able to try on multiple items in a short time. For instance, a person who wants to revamp a room has the ability to see how multiple pieces of furniture fit in the room. They are more likely to purchase multiple pieces that go well together.

In addition, the ability to view a product in 3D provides many insights as compared to static 2D images. This influences the purchasing decision especially for people who prefer interacting with an item before purchasing. This shows that the conversion rate is high in a site that uses AR as compared to a site that doesn’t use AR.

2. It increases customers’ engagement

AR technology is thrilling and fun. Think of how many hours people use experimenting with Snapchat filters. Going through Instagram Stories, you can see people post different photos of them with different filters on, which is actually AR at play.

Virtual try-on is engaging. Statistics show that customer engagement increases by a huge percentage on an e-commerce platform that incorporates augmented reality technology. Someone can be hooked for some time trying on watches on their wrists or trying on different eyeglasses. The longer they stay, the more they are making an emotional connection with your brand, and the more they will be compelled to purchase something. This connection makes them loyal and repeats customers. Even if they fail to buy during their first visit, you can be sure that the high level of engagement will take them back in the future.

3. Increases brand awareness

Facebook challenges have been on the rise in the recent past. They provide businesses a creative way to market their brands in front of millions of people. Brands that have been able to leverage them have seen so much success in their marketing campaigns. With AR filters, you can start a Facebook challenge encouraging people to try on your products. Use catchy captions and hashtags and encourage people to tag their friends in the challenge. Owing to the fact that AR try-ones are fun, you stand a big chance of success with engaging AR campaigns.

One example of such a campaign was done by an Italian cosmetics company, We MakeUp, on Facebook. The company used a video showing people how to use filters to try on different shades of lipstick. The video encouraged people to try how the lipstick would look on them. The brand recorded a huge success and increased sales.

This is to say that video-only ads are engaging, but they are more successful when AR is added to them.

Case Study of IKEA

Ikea is one of the biggest manufacturers of furniture located in multiple countries across the world. What keeps IKEA on a competitive edge is their affordable prices and the easy to assemble products. So what IKEA has been doing recently to keep their advantage is that they have introduced virtual reality into their store with the aim of improving the customer experience. They have started this activity also in China, which allows users to test the IKEA products by using this VR app. Basically, they can use the app to automatically scale the products, depending on room dimensions which is highly accurate and gives users the possibility to see how products would look in the room.

E-commerce stores are slowly taking over the brick and mortar stores. However, the ability to interact with products in a physical store beats the convenience of online shopping by far. If you are to capture the customers who are still stuck on trying on products before purchasing, AR is an aspect you can’t afford to ignore.

Augmented Reality Is Changing How We Shop

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