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How Your Organization Can Meet Ambitious Sustainability Goals in 2023

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How Your Organization Can Meet Ambitious Sustainability Goals in 2023

C-suite leaders are looking toward one goal in 2023 — making their businesses more sustainable. Over 160 Fortune 500 companies in 23 countries have pledged to meet climate targets, but achieving long-term results requires ambitious sustainability goals.

Anyone in a leadership position can consider implementing these strategies to make their company greener by the end of the year. They’ll chart a path forward while minimizing a brand’s carbon footprint, so every business has a place in the fight against global warming.

1. Invest in Analytics

No one can make progress if they don’t know where they started. Leaders intent on meeting ambitious sustainability goals in 2023 must invest in analytics to understand what their company currently does that is or isn’t eco-friendly.

The data should include where the company stands on issues like water waste, carbon dioxide emissions and other forms of pollution. Asking questions is a helpful way to start, such as:

  • How green are the executive office branches?
  • Are production facilities putting the environment first?
  • Are partnered suppliers also going green?

Gathering this information into one document will show everyone what needs work most. It will also chart the way forward, given that the data serves as a future point of reflection when judging the quarter or year’s progress.

2. Look Into Collaboration

Creating a positive environmental impact can come with a steep learning curve. Many companies make more progress by collaborating with existing businesses or nonprofit organizations already known for going green.

A brand that makes beach supplies for tourists could announce a partnership with a volunteer organization that directs beach cleanup efforts. It would create opportunities for collaborative brainstorming in addition to positive marketing campaigns with sustainably minded consumers who already follow or respect the volunteer organization.

Additionally, companies could immediately direct portions of their profits to gain a greater global outreach. While working on business-centric changes, the donations would begin making a positive difference for the environment in the corporation’s name.

3. Make Small Adjustments

It may feel tempting to plan sweeping organizational changes to make a company more sustainable, but minor adjustments help the planet, too. It also demonstrates the C-suite’s dedication to the environment by involving them personally.

The manager at the executive office could install a smart thermostat. It would adjust the building’s temperature automatically based on ongoing factors like opening the front door, closing windows and how many people are in a room at any given time. Other options, like partnering with a recycling pickup company or switching styrofoam coffee cups with biodegradable alternatives, would help the company get started on sustainable progress.

It may also save money. A recent study found that hand dryers cost less long term than restocking paper towels. Efforts to cut waste also reduce how much a company spends on daily office necessities.

4. Study Green Competitors

Understanding how industry competitors have gone green is another way for organizations to meet ambitious sustainability goals. Executive leaders can study the changes in real-time and replicate successes without trial and error.

It’s essential to note how competitors went green by reading their eco-friendly mission statements and any announcements about partnerships. Those key details carve a path forward, but they also call to consumers.

Research shows that helping the environment is a primary motivator for consumers purchasing products from new brands. Companies who learn from and outdo their competitors in assisting the planet will win over more customers. Those shoppers are more likely to remain loyal since eco-friendly changes within the company will remain ongoing.

5. Write a Climate Pledge

Companies write mission statements to outline what they stand for and what they hope to do for their customers. People read them to know what they should hold organizations accountable for, including helping the environment.

Every executive hoping to make their company go green should write a climate pledge. The final draft posted on the company website will set realistic, ambitious sustainability goals and make them known. It’s much easier to turn plans into realities when consumers and employees understand what the brand is working toward.

6. Get Everyone Involved

Executive-office employees can get more involved with eco-friendly goals set by their company. They may enjoy feeling like they’re making a difference with their jobs and stay with their employer long term.

Once a month, the team could enjoy a company-sponsored vegetarian lunch. While listening to an officewide presentation, they’d avoid eating meat that requires natural resources at high production quantities to reach consumers. 

They could also use electricity-saving computers, LEB bulbs in office light fixtures and a low-flow faucet in the kitchen sink. Every small change involving more employees will create a team atmosphere that energizes people toward the company’s sustainability goals.

7. Remain Ready to Learn

Progress only happens when people are open to learning. Experts in environmental fields frequently publish new information regarding the successes and failures of current efforts to improve the environment. They may also find new challenges to overcome.

After setting and working toward eco-friendly goals, executives should keep an open mind to the continually updating world of sustainability. Books and articles from environmental leaders could reveal new problems that require solutions or encouraging news about ongoing efforts. 

Employees and consumers should also provide feedback. They’ll feel personally involved and engaged, leading to more effort spent on making green progress. Each input source will refine the organization’s goals so continual efforts become the new normal long after 2023 ends.

8. Determine Metrics for Sustainability Successes

It’s much more challenging to gauge success without predetermined metrics. Those standards will change in each organization because companies have different environmental goals.

Metrics could include pounds of waste recycled compared to last year or kilowatts saved over a month. The outline should also name the company’s primary sustainability goal, like only producing 500 pounds of waste from the executive office in a quarter due to new recycling efforts.

Benchmarking progress with frequent updates is an essential part of achieving any goal. Leaders can schedule recurring meetings to ensure the company stays on track.

Meet Ambitious Sustainability Goals in 2023

More companies are going green because consumers seek eco-friendly brands and products. Setting and meeting ambitious sustainability goals are possible if organizations use strategies like these in 2023. They’ll create viable paths forward with meaningful change, no matter what objectives the leadership team sets.


Managing Money: How to Reduce Financial Strain on Your Business

According to a study conducted by US Bank, as many as  82% of businesses fail because of cash flow issues. This recent study highlights just how important cash flow is, and how few businesses get managing money right.

Trying to balance books amidst a pandemic and subsequent global economic recession is far from easy, and can cause significant stress for big and small business owners alike. But it doesn’t have to be that way. 

Businesses struggle to regulate cash flow due to a variety of reasons. From supply chain issues to late payments, there is an endless string of financial problems that can arise across industries. 

However, it is the way in which businesses are approaching money matters that typically causes the most strain. Poor financial management practices are the number one reason why businesses fail, which is why we’re going to focus on how to correct them. 

Why Is Money Management Such A Common Problem? 

JP Morgan Chase & Co surveyed over 600,00 small businesses and found that the average business only has 27 cash buffer days. This means that if your business doesn’t start shifting its approach to sustainable cash flow management, it could head towards financial disaster in less than a month. 

Fortunately, there are some simple, actionable habits every business owner can adopt to regulate cash flow and alleviate some of the stress that inevitably comes with running a business. 

  • Chart out your cash flow 

Navigating the choppy waters of business cash flow is one of the toughest parts of running a business. But that also makes it one of the most crucial. Fortunately, for the entrepreneurs of today, there are many accounting software platforms available to assist with this. 

A digital cash flowchart can help you create easily comprehensive data spreadsheets that showcase your two main priorities: outflows (accounts payable) and inflows (sales of goods or services). 

  • Employ financial forecasting tools 

Another useful digital resource you can draw from to support financial management is a forecasting tool. Being able to track incoming and outgoing expense patterns in order to predict future outcomes can be a game changer for the way you approach business money management. 

  • Stay closely on top of company debt 

Debt is a fact of life for many people and businesses across the globe. But it’s not the accumulation of debt that is the real problem. It’s paying it back in a timely and sensible fashion. 

Most companies rely on loans to set up a business and start generating profit. If you belong to one of those companies, keeping a close eye on interest rates is essential for avoiding financial ruin. It is particularly important to monitor variable rate loans, which can fluctuate over time. 

Review your debt situation on a regular basis. Assess repayment costs, find out if your interest rates have changed, and determine whether your circumstances have changed enough to increase or decrease your debt funding. And always, always, always read the fine print.

  • Regularly review expenditures and ROI 

Monitoring expense and ROI reports is a reliable way to prevent excessive spending and adjust your financial strategy as needed. Quality accounting software should provide you with the ability to create reports based on balance sheets, cash flow statements, accounts payable/receivable, and depreciation.

It’s also important to monitor payroll, even if you outsource some of your work. For any growing company (regardless of size), this aspect of money management can be more complex than estimated. 

  • Build good business credit for loans 

As your business grows over time, you may make the decision to take out a loan. Contrary to what you might think, loans are a smart way to keep your business afloat, while better, more lucrative systems are put into place. But to qualify for business loans, you need to ensure your tax is in order, and that you have a solid business plan and good credit. 

Lenders look for clean tax records and proof that your business can repay the loan or that it has the assets to stand surety. With poor credit, receiving approval for business loans is also nearly impossible. So how do you build good credit? You pay off your debts fast, and you don’t take out loans with interest rates you can’t afford. 

  • Assess and adjust your price margins 

There are numerous factors that influence what your price margins should be: location, visibility, industry, and desirability, to name a few. And to make things even more complex, consumer behavior is constantly changing, so you need to keep a sharp eye on whether your prices match up to market sentiments. 

  • Create an efficient billing strategy 

A report from 2022 found that late and unpaid payments affect a whopping 87% of businesses. Receiving money that’s owed to you after the agreed-upon billing date is not just inconvenient, it can also seriously jeopardize your business’ state of financial affairs. 

Therefore, it’s imperative that you organize your billing strategy in a way that makes it extremely difficult for late payments to occur. You can incentivize clients to pay promptly by offering small discounts for punctuality, providing diverse payment channel options, or penalizing lateness with a fee. 

  • Make financial management a top priority 

Money management should not be an afterthought for your business. It should be at the center of every decision you make. Without a consistent cash flow and a strong grip on financial affairs, your business will be too vulnerable to bankruptcy and failure.

Make a concerted effort to not only monitor but continue to improve your cash flow strategy. Think ahead, stay focused on your financial goals, and be on the lookout for ways to increase efficiency. 

The Takeaway 

If running a successful business was easy, everyone would be doing it. But in the highly competitive capitalistic society that we live in today, there is much more to money management than what meets the eye. Learning how to lift the financial strain on your business is key to helping it thrive in future. 

By closely monitoring your cash flow status, regularly assessing things like ROI, billing processes, and profit margins, and cultivating healthy money management habits, your business will bounce back from financial strain stronger than before. 

Top 5 Places to Incorporate Your Business

Top 5 Places to Incorporate Your Business

Starting and running a business in your home country is safe, but “safe” is never good enough for ambitious entrepreneurs. If you’re ambitious, penetrating new international markets has to be at the top of your agenda. You have to take risky gambles in order to succeed in business. Though risky to start, offshore incorporations open up new B2C marketing possibilities, a larger target audience, new business experiences, and more steady income streams.

What does it mean to “incorporate” a business entity? In a nutshell, business incorporation means registering a business as a legal entity separate from you, the owner. In the eyes of the law, the business is a Limited Liability Company (LLC) or a Corporation that can legally transact business just like an individual citizen would. An LLC or corporation can initiate lawsuits, acquire & own property, and be sued. You are not liable for any losses the business might incur or lawsuits it may attract.

How to Choose the Right Place to Incorporate an Offshore Business

Here are a few considerations to make before deciding to incorporate a business in a country:

          Tax implications on the business, its investors, and employees. Which tax relief provisions exist in the country and how do they benefit investors? How do income tax liabilities affect your employees’ overall remuneration? Are there capital gains liabilities that might affect your business profitability?

          The amount of paperwork (licenses and other legal documents) involved.

          How rich is the local labor market? What’s the cost of hiring and retaining human capital? How easy is it to fire employees in case you need to downscale or get rid of deadwood?

          How easy is it for your foreign employees to get work permits?

          How stable is the country, politically and economically?

          Residency requirements- do the country’s business laws require you to relocate to the country before registering your business?

          How easy are mergers and acquisitions in the country? You might need to sell, merge, or float the business down the road.

          Availability of suppliers and customers.

          Laws surrounding corporate governance.

          Availability of recognized payment aggregators such as Square and PayPal. You don’t want to be forced to use unfavorable local payment processors that may not even inspire confidence in your business partners.

          Does the country have a Double-Tax Agreement (DTA) with your country? A DTA shields you from double taxation on your income.

 Top 5 Places to Incorporate Your Business

  1.                   The United States

The US is the global leader on so many fronts. First, it is among the largest and most populous countries in the world. Second, its citizens have a higher-than-average purchasing power. Thirdly, on top of having a stable economy, the country has limitless commercial potential in terms of tech adoption. Fourth, being the biggest democracy in the world, the country is more politically stable and progressive. Lastly, although the country is far from perfect, it is made up of people of all kinds of races, religions, and sexual orientations. That gives you access to a culturally-rich labor market.

All the factors above combine to create a thriving environment that supports business growth. However, the United States has 50 states that operate almost like distinct countries. Each state has its own policies and regulations for foreign investors, particularly with regard to tax incentives. You may need a little bit of time to sample different states before picking the most favorable for your business goals.

 2.                Switzerland

Switzerland is very stable economically and politically. The country is also very accommodating, which is why it hosts many refugees from across Eastern Europe. It provides the ideal environment for business sustained growth and development.

It is worth noting that Switzerland is a small landlocked country. To encourage foreign trade, therefore, the country has put in place policies that promote foreign free trade. Import duties here are low and import quotas are few. The country is also known for favorable corporate banking facilities & services as well as impressive grants and tax incentives. Capital gain taxes, value-added taxes, and corporation taxes are all below 8%, which is significantly lower than in most western countries. What’s more, incorporation in Switzerland is so seamless that you can have everything done and dusted within a week!


3.                Singapore

The entire Southeast Asian region is prime for international business. The region’s economy is growing steadily thanks to decades of peace and political stability. Singapore is at the heart of this economic growth.

If you want to set a base in the fastest-growing economic bloc in the world right now, Singapore has to be your starting point. For starters, the country has DTA agreements with more than 50 western countries. That makes it the perfect getaway for western businesses. Secondly, the country operates under strict and comprehensive business laws that foster an ideal business environment for foreign businesses to thrive. Thirdly, incorporating a company in Singapore is a breeze considering that there are locally-based companies that specialize in incorporation paperwork. You can conduct the entire process online without ever setting foot in Singapore.

There are no capital gain taxes in Singapore, on top of there being a ton of tax incentives for foreign businesses. Singapore is also quite developed in terms of communication and transport infrastructure, creating a solid foundation for businesses to grow and prosper. The country is home to the region’s best seaport and container ports. Lastly, everyone in Singapore is connected to high-speed internet, which makes it easy for you to manage your business remotely and hire a remote workforce.

 4.              Hong Kong

Incorporating a business in Hong Kong is effortless, not to mention the unlimited business perks that the city has to offer. For starters, Hong Kong presents you with a ready market of almost 7.5 million people. Most of these people are in the upper middle class and have expensive tastes. Secondly, Hong Kong allows foreign business entities to register through e-registration, making the process seamless and convenient. Thirdly, compared to the rest of China, Hong Kong has much fewer restrictions on foreign businesses. The tax regime in Hong Kong is reasonably favorable- you won’t have to worry about sales tax and capital gains taxes, for example. Lastly, Hong Kong has allowed payment aggregators such as Stripe and PayPal, which makes international payments convenient and safe.

 5.                Panama

Panama is home to over 70 international banks that allow foreign investors to move money around the world without being watched by prying eyes. Panama guarantees you and your business partners maximum confidentiality and anonymity in all your business deals. The country is also economically and politically stable and safe. What’s more, Panama doesn’t charge foreign businesses any corporation tax for transactions made outside the country.

 Final word

Incorporating a company overseas can be tedious, but it can also be highly rewarding. The trick is in finding the best available country to set up a shop. We hope that the article has opened your eyes to the endless business possibilities beyond your country’s borders.


Need to Rent a Small Commercial Space? The Key Plans

Need to Rent a Small Commercial Space? The Key Plans

Businesses of any size that want an office or retail space must sign commercial leases. Initially, this may be an exciting alternative for startups and small businesses.

But you may need to consider a small commercial space for rent. Even if you engage an attorney, you should know the leasing method and issues to consider before signing a lease.

When you find a business facility you like, there are a few things to think about before signing a contract. Listed below is by no means an exhaustive list of such things and a few essential facts:

Why Should You Consider Leasing a Small Commercial Space?

A business lease typically lasts between five and 10 years. The same goes for every small business space for rent. During the lease period, you have the right to use the premises in accordance with the lease. You may move in without making a huge down payment, saving you time and money.

There are several up-front expenses, including legal fees, a broker, a release inspection, and a security deposit. When someone rents a house, they are not responsible for major repairs or maintenance. However, they might have to pay for some minor repairs. For a  small commercial space for rent, less time and effort are required to have a lease authorized than a commercial real estate loan. It allows you to have greater location flexibility. You can leave when your lease is up, even if you don’t sell the house. If you rent a place that would be too expensive for you to buy, you might be able to move into a better area.

What to Look For in a Commercial Space?

If fixing your building isn’t viable, and relocation is your only option, assess your priorities.

1. Accountability With Money

When compared to residential leases, commercial leases provide fewer safeguards to tenants. The landlords must offer safe, decent, hygienic spaces under the habitability guarantee. Residential landlords must also provide heat and hot water.

Retail tenants are exempt from these rules imposed by landlords. Before signing a lease, you should discuss utilities and other costs with the landlord. You may get help from a lawyer and other real estate experts.

2. Business Requirements

Tenants-to-be usually has a wish list, but they still need to determine what’s required and what’s a deal breaker. Write down these three headings and fill them out as completely as possible. You may need specific square footage, can only rent a 20-year-old property, and can’t bear air conditioning. 

3. Is There Anything Specific That Comes With a Commercial Lease?

Knowing what’s included in the contract is just as important as the monthly cost. Small business space for rent varies by how tenants pay shared expenses. There are typically three different kinds of leases:

  • Full-service or gross lease

You, the renter, would be responsible for a consistent monthly payment. The landlord must cover all costs associated with maintaining the building.

  • Net lease

In addition to rent, tenants agree to pay for standard area utilities, property taxes, insurance, utilities, and upkeep.

  • Modified gross lease

This lease combines features of both a gross and a net agreement. The tenant would have a gross lease but be responsible for specific operational expense increases.

Before signing a lease, know the terms and charges. If your landlord wants you to pay specific costs, get estimates to prepare. You can negotiate better terms for your organization. Such as spending limitations to reduce running expenses.

4. What Are the Terms of Lease Renewal?

Typically, a small commercial space for rent lasts five to ten years, as we have stated above. It helps the landlord by assuring occupancy and the tenant by reducing rent over an extended period.

Your company may benefit from the added flexibility that comes with a lease term of one or two years. However, you should be ready to negotiate new conditions when your lease ends. The lease should indicate the renewal time and rate if it has a renewal provision.

If a build-out is part of the lease, you should also know when rent is due and when to tell the landlord if you will renew.

5. What Provisions Govern Lease Modifications?

Your leasing space may need modifications if you run a dentist’s office, pet grooming company, bakery, etc.

Installing bespoke cabinets, carpets, or staff cubicles is a “build-out” condition of retail space for lease. The lease should specify any upgrades’ scope, cost, and payer.

6. What Are the Consequences of Breaking the Lease?

The costs of a lease termination may add up quickly. Depending on your state’s rules, breaking a contract might mean paying rent or eviction.

Ask for a break clause in your lease that outlines early termination and penalties to minimize your risk. If you relocate or sell your company, you should be allowed to transfer and sublet your lease.

7. What Kind of Property Policy Do You Need?

Make sure your lease outlines your insurance requirement. It includes the kind you must have and who makes payments to avoid confusion in case of a lawsuit or loss.

Landlords cover the structure and shared spaces, whereas tenants insure their things. Renovations and additions to the building are also personal property.

A consulting firm that sees customers online may value updated exam rooms more than a medical location.

It’s crucial to get an accurate estimate of your retail space for the lease‘s worth. Your insurance limits should be high enough to cover the expense of replacing your belongings in the event of a loss. You may have to pay for the difference yourself if you go over your insurance coverage.

As the tenant, liability insurance will protect you if an employee or visitor is injured on the property. Furthermore, it protects your organization from legal action.

How Do You Lease a Small Commercial Space?

1. Make a Financial Plan

Having a firm grasp of your financial limitations is an excellent place to start. A budget might help you avoid hasty choices when you fall in love with a location.

Depending on the market, a company’s maximum operating expenditure should go into leasing. Stores should allocate 5-10% of monthly gross sales for rent.

Divide the annual rent by business revenue to predict how much your profits will go toward the lease.

2. Set Your Space Requirements

Size is one of the most important factors to think about when renting a storefront. You shouldn’t spend money on the square footage you won’t use, but you should also have enough room to relax and expand.

A rough estimate of the square footage required is the first step in finding the perfect space for you. It’s important to provide room for your store’s peripheral features, such as:

  • Stockroom
  • Dressing rooms
  • Backstock/storage space
  • Offices
  • Employee space
  • Bathrooms
  • Checkout counter

Now that you know your budget and space needs start looking at rentals. You shouldn’t choose to specialize too early on.

The best way is to list four or five possibilities and compare them. Having more than one choice gives you more excellent wiggle room in terms of price when the time comes to haggle. If you are looking for a piece of land, these are your best bets:

A commercial real estate specialist like Pinpoint can navigate the market and discover good sites. Hiring an agent will make picking a space, complying with requirements, and preparing for closing less stressful.

3. Think About Every Possible Location

Space-wise, you now have a few viable possibilities; you just need to limit them geographically. In general, you should look for retail locations in the following areas:

  • The creation of a safe place 

Customers will not shop at your establishment if they do not feel secure doing so.

  • Where are your clients located?

Locating your company where your ideal customers live, and work has proven effective. The US Census Bureau is a valuable source for regional or local demographics. It’s also possible to attempt counting the people that enter a building.

  • Located near the opposition

Being near the competition enhances the possibility of attracting customers who want what you provide. For startups without an existing clientele, this might be of great help.

  • Close to similar businesses

Businesses in the retail sector, such as cafes, bookshops, and bars, work well together. You can’t go wrong placing a pharmacy or medical clinic next to a department shop selling clothes, and vice versa. Coworking is well suited to temporary or pop-up locations.

4. Review Your Current Lease

When you have settled on a location, it’s time to go through the lease. When you add in the jargon of contracts and leases, this may be a challenging task.

A professional may advise you on what should and shouldn’t be included in the lease, helping you make the best decision for your organization. They will also serve as your landlord’s agent and manage lease negotiations.

5. Lease Negotiations

After reading the lease agreement, you may renegotiate with the selling agent for better conditions. Some of the most typical business lease provisions are listed below:

  • You may negotiate a lower rate, particularly if you plan to rent the property for an extended period. If you plan to be there for a few years, consider concentrating your bargaining efforts elsewhere.


  • Ask your landlord whether you may include utilities in your rent. Try to bargain for certain things, like water and sewage, even if they will only agree to have some things.


  • It is common practice for landlords to attempt to include a yearly increase in rent according to the CPI or any other index in the lease agreement. Tenants should agree on these increases (or escalations) before signing a lease.


  • The standard lease length is one to five years; however, this might vary by state. The prospect of a long-term small business space for rent might be intimidating if you are just getting started. Since renters must pay rent regardless of business success, a short lease period is appropriate. A shorter lease duration will increase the base rent, whether it’s a pop-up shop or a temporary site.


  • Since unexpected events happen, examining early lease termination options is a good idea. Consider maintenance, income decreases that might lead to bankruptcy, and environmental damage.


  • Business rent often requires up to three months’ rent in advance. As a matter of cash flow conservation, see if you can get a discount for one or two months.


An exciting period for your company may be the search for a commercial lease. It’s in everyone’s best interest to proceed with caution and thoroughness in signing a commercial lease. Investing effort before signing a lease can save you time and stress later.

The Cost of Building a Mobile App for your Business in 2023

The Cost of Building a Mobile App for your Business in 2023

The digital landscape is changing rapidly, partly driven by the increased use of mobile devices. Smartphones are now used by half of the world’s population. This represents nearly 4 billion smartphone owners worldwide. These tech-savvy users are looking for quick and alternatives to do everything from banking to shopping on their phones. Mobile apps are a vital way to connect with this potential market. 

Mobile application development is a process that involves several activities, tasks, and processes. It’s more complex than putting some code together and saying you’re done; many different parts are involved in developing an app. And while the exact cost of mobile app development differs from one app development company to another, there are generally standard cost ranges associated with this process. 

What is the average cost of developing an app?

The exact cost of developing an app varies from project to project. However, you can expect the process to cost from $30,000 to $150,000, and when the project is more complex, you might have to pay even more than $300,000.

The vital thing to remember is that the cost of developing a mobile app isn’t just about the money. It is also essential to consider what you get for that money and the likelihood that your return on investment will be positive.

Why is the cost of developing an app so variable?

The cost of developing an app vary due to several different factors:

  1. The type of App you are developing will directly impact the price. Certain types of apps will cost more to build than others.
  2. Applications with complex features requiring more effort may cost more than those much more straightforward in terms of features and requirements.
  3. Developing products focusing on UX (User Experience) is a strong trend in different sectors. Thus, factors such as the choice of functionalities and their ease of use, organization of information, visual identity, and the structure as a whole define the quality of the mobile application and also impact the cost.

Next, you need to consider the company you work with to build your App. Not all businesses are created equal; some will be more expensive than others. It is also necessary to consider the region where your company is based, since the cost of living in some areas, such as São Paulo, is higher than in others.

From one order to another, the price of a mobile application can change completely. Indeed, if you have a very ambitious project requiring the intervention of experts, the estimate will inevitably increase.

For a high-level application, it is necessary to bring together developers, project managers, designers, or even strategists. So many trades and skills that weigh on the price of the application. However, the more money you invest in your product, the more likely you are that it will eventually become profitable.

Remember the post-development costs.

Post-development costs include all expenses from the moment the development phase of the application is completed. For example, there are annual fees for registering the mobile application on the Apple Store and Google Play. The costs are relatively different, depending on the blind chosen. Indeed, it is enough to pay $ 25 in one go at Google, while Apple asks for $ 99 each year.

Moreover, like websites, an application must work on its reference if it wishes to have visibility. Therefore, depending on the store (Google Play or Apple store), optimizing the application to appear in the first place will be necessary. To optimize the ranking criteria and position yourself in the first place, hiring mobile SEO specialists will be essential.

Finally, for an application to be viable, designers must regularly update it. It is also necessary to allocate a budget to the maintenance of the application to avoid users complaining about it, which could seriously harm it.

Now, while you are aware of the several factors that impact the cost of development, let us see if there’s any way to keep the costs under check.  

Reducing mobile app development costs with MVP

The Minimum Viable Product (MVP) is the pilot of a digital project. Its function is to test and evaluate the product’s viability – in this case, a mobile application.

In MVP, a minimum set of functionalities is presented to the user, containing only those essential to reach his objective with the application. From there, users’ opinions are collected to identify where the software can improve and what needs to be developed.

The objective is to accelerate the launch of a solution in the market, save time and money, and of course: identify the real opinions of users on how the launched application can be even better. Therefore, the chances of the product meeting consumers’ expectations are more significant with this initial project.

In this step, it is possible to determine and reduce the necessary production time and the costs involved in the budget.

Steps involved in developing a mobile application

App development is a very detailed process. Many different activities need to happen before an application can be created. Here are some of the key activities involved in app development:

  • Discovery and Planning: The discovery and planning phase involves understanding your project needs. This is where scope and risk management comes into play. Risk management is essential because you want to be sure to create a solution that is both viable and within budget.
  • Ideation and design: Once the requirements have been gathered and the project’s scope determined, the conception process can begin. During this phase, visual mockups are created to outline the application’s design.
  • Development: This is the phase where the application is created.
  • Deployment and testing: This is the phase where the application is launched and made available to the public.
  • Monitoring and maintenance: This is the phase where the App is monitored to ensure its correct functioning and any bugs or problems are immediately corrected.

Estimation only: Tasks involved in developing an app

The best way to get a cost estimate of developing an app is to create a list of all the tasks involved in building it. This will allow you to determine how much it will cost to develop your App and will make it easier to find a company or development team to work with.

You can then break down the tasks you’ve listed and assign an estimated cost to each. Remember, this is just an estimate, so make sure you budget for unexpected expenses.

Take the following steps to check the viability of a mobile app

  • Plan your product

List differentials, competitive advantages, shortcomings, and objectives. Finally, create a value proposition.

  • Identify your user

Create personas, and map their behavior, desires, and usage journey. Identify when and where she will use your software.

  • Define the product

Knowing the user and their pain establishes the minimum and priority features for reasonable use of the product.

  • Develop the application

Choose a team with skills to create and develop guaranteed quality solutions.

Wrapping Up

Our post aims to support startups and enterprises in developing innovative and robust mobile applications at an optimum budget. 

Now that you know what to consider while calculating the budget for your app project, it is time to hire a dedicated mobile app development company that can offer the fuel required for your company’s digital transformation.