IndexBox has just published a new report: ‘EU – Fresh Or Chilled Cuts Of Chicken – Market Analysis, Forecast, Size, Trends And Insights’. Here is a summary of the report’s key findings.

The revenue of the fresh chicken cut market in the European Union is estimated at $18B in 2018. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). The total market indicated a buoyant increase from 2007 to 2018: its value increased at an average annual rate of +7.1% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period.

Based on 2018 figures, fresh chicken cut consumption increased by +15.2% against 2015 indices. The growth pace was the most rapid in 2011 with an increase of 14% year-to-year. The level of fresh chicken cut consumption peaked in 2018 and is expected to retain its growth in the near future.

Consumption By Country in the EU

The countries with the highest volumes of fresh chicken cut consumption in 2018 were the Netherlands (1.1M tonnes), Poland (947K tonnes) and the UK (911K tonnes), with a combined 45% share of total consumption.

From 2007 to 2018, the most notable rate of growth in terms of fresh chicken cut consumption, amongst the main consuming countries, was attained by the Netherlands, while the other leaders experienced more modest paces of growth.

In value terms, the UK ($3.7B), the Netherlands ($2.6B) and France ($2.2B) constituted the countries with the highest levels of market value in 2018, together accounting for 47% of the total market.

In 2018, the highest levels of fresh chicken cut per capita consumption was registered in the Netherlands (64 kg per person), followed by Poland (25 kg per person), the UK (14 kg per person) and Spain (11 kg per person), while the world average per capita consumption of fresh chicken cut was estimated at 13 kg per person.

From 2007 to 2018, the average annual rate of growth in terms of the fresh chicken cut per capita consumption in the Netherlands stood at +13.8%. The remaining consuming countries recorded the following average annual rates of per capita consumption growth: Poland (+10.1% per year) and the UK (+2.4% per year).

Production in the EU

The fresh chicken cut production totaled 6.8M tonnes in 2018, growing by 7.8% against the previous year. The total output indicated a prominent expansion from 2007 to 2018: its volume increased at an average annual rate of +7.0% over the last eleven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, fresh chicken cut production increased by +110.1% against 2007 indices. The pace of growth appeared the most rapid in 2016 with an increase of 13% y-o-y. The volume of fresh chicken cut production peaked in 2018 and is likely to continue its growth in the near future.

In value terms, fresh chicken cut production amounted to $17.2B in 2018 estimated in export prices. The total output value increased at an average annual rate of +4.1% from 2007 to 2018; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2011 with an increase of 18% against the previous year. Over the period under review, fresh chicken cut production reached its maximum level in 2018 and is likely to continue its growth in the near future.

Production By Country in the EU

The countries with the highest volumes of fresh chicken cut production in 2018 were Poland (1.4M tonnes), the Netherlands (1.3M tonnes) and the UK (835K tonnes), together comprising 51% of total production.

From 2007 to 2018, the most notable rate of growth in terms of fresh chicken cut production, amongst the main producing countries, was attained by Poland, while the other leaders experienced more modest paces of growth.

Exports in the EU

In 2018, approx. 1.9M tonnes of fresh or chilled cuts of chicken were exported in the European Union; rising by 4% against the previous year. Over the period under review, fresh chicken cut exports continue to indicate a buoyant increase. The most prominent rate of growth was recorded in 2011 with an increase of 25% against the previous year. Over the period under review, fresh chicken cut exports reached their maximum in 2018 and are likely to continue its growth in the near future.

In value terms, fresh chicken cut exports totaled $4.6B (IndexBox estimates) in 2018. The total exports indicated prominent growth from 2007 to 2018: its value increased at an average annual rate of +8.2% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, fresh chicken cut exports increased by +20.5% against 2014 indices. The pace of growth was the most pronounced in 2011 when exports increased by 25% against the previous year. Over the period under review, fresh chicken cut exports reached their maximum in 2018 and are expected to retain its growth in the immediate term.

Exports by Country

The Netherlands (542K tonnes), Poland (430K tonnes) and Belgium (292K tonnes) represented roughly 67% of total exports of fresh or chilled cuts of chicken in 2018. Germany (167K tonnes) held an 8.9% share (based on tonnes) of total exports, which put it in second place, followed by the UK (7%). The following exporters – France (53K tonnes) and Spain (40K tonnes) – together made up 4.9% of total exports.

From 2007 to 2018, the most notable rate of growth in terms of exports, amongst the main exporting countries, was attained by Poland, while the other leaders experienced more modest paces of growth.

In value terms, the Netherlands ($1.4B), Poland ($1.2B) and Belgium ($637M) constituted the countries with the highest levels of exports in 2018, with a combined 69% share of total exports.

Among the main exporting countries, Poland experienced the highest growth rate of exports, over the last eleven-year period, while the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2018, the fresh chicken cut export price in the European Union amounted to $2,466 per tonne, surging by 11% against the previous year. In general, the fresh chicken cut export price, however, continues to indicate a mild downturn. The most prominent rate of growth was recorded in 2018 an increase of 11% against the previous year. The level of export price peaked at $3,023 per tonne in 2008; however, from 2009 to 2018, export prices remained at a lower figure.

Prices varied noticeably by the country of origin; the country with the highest price was France ($2,819 per tonne), while the UK ($780 per tonne) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of prices was attained by Spain, while the other leaders experienced a decline in the export price figures.

Imports in the EU

In 2018, approx. 1.6M tonnes of fresh or chilled cuts of chicken were imported in the European Union; jumping by 4.9% against the previous year. Over the period under review, fresh chicken cut imports continue to indicate buoyant growth. The most prominent rate of growth was recorded in 2009 with an increase of 23% year-to-year. Over the period under review, fresh chicken cut imports reached their maximum in 2018 and are likely to continue its growth in the immediate term.

In value terms, fresh chicken cut imports amounted to $4.1B (IndexBox estimates) in 2018. The total imports indicated buoyant growth from 2007 to 2018: its value increased at an average annual rate of +9.2% over the last eleven-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2018 figures, fresh chicken cut imports increased by +29.5% against 2015 indices. The most prominent rate of growth was recorded in 2011 when imports increased by 31% year-to-year. Over the period under review, fresh chicken cut imports reached their maximum in 2018 and are likely to see steady growth in the near future.

Imports by Country

In 2018, Germany (319K tonnes) and the Netherlands (316K tonnes) were the largest importers of fresh or chilled cuts of chicken in the European Union, together accounting for approx. 39% of total imports. It was followed by France (210K tonnes), the UK (207K tonnes) and Belgium (143K tonnes), together comprising a 34% share of total imports. Ireland (46K tonnes), the Czech Republic (45K tonnes), Hungary (43K tonnes), Slovakia (30K tonnes), Bulgaria (28K tonnes), Austria (26K tonnes) and Greece (25K tonnes) followed a long way behind the leaders.

From 2007 to 2018, the most notable rate of growth in terms of imports, amongst the main importing countries, was attained by Bulgaria, while the other leaders experienced more modest paces of growth.

In value terms, the largest fresh chicken cut importing markets in the European Union were Germany ($762M), the UK ($743M) and France ($641M), together comprising 53% of total imports. The Netherlands, Belgium, Ireland, the Czech Republic, Hungary, Austria, Slovakia, Greece and Bulgaria lagged somewhat behind, together comprising a further 36%.

Among the main importing countries, Bulgaria experienced the highest rates of growth with regard to imports, over the last eleven-year period, while the other leaders experienced more modest paces of growth.

Import Prices by Country

The fresh chicken cut import price in the European Union stood at $2,498 per tonne in 2018, jumping by 10% against the previous year. In general, the fresh chicken cut import price, however, continues to indicate a slight setback. The growth pace was the most rapid in 2010 an increase of 11% y-o-y. The level of import price peaked at $3,092 per tonne in 2007; however, from 2008 to 2018, import prices failed to regain their momentum.

There were significant differences in the average prices amongst the major importing countries. In 2018, the country with the highest price was Ireland ($4,079 per tonne), while Bulgaria ($1,517 per tonne) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of prices was attained by Hungary, while the other leaders experienced more modest paces of growth.

Source: IndexBox AI Platform