Blume Global and Google Cloud announced their technology partnership earlier this week, adding to Blume’s already extensive tech toolbox. The company confirmed the partnership will help to improve artificial intelligence (AI), algorithms and machine learning for customers.

The Google Cloud platform provides companies with increased visibility on shipments while enabling them to more accurately predict estimated time of arrivals through its real-time cloud-based performance features.

“Digital supply chain capabilities are evolving quickly and partnerships like this play a critical role in connecting those capabilities and enabling next level integration. A strong ecosystem of partners is crucial to the success of a modern supply chain,” said Simon Ellis, program vice president, global Supply Chain Strategies at IDC.

Blume currently employs data management, blockchain, AI/ML, cognitive interfaces and visualization as part of their strategy to support customers with supply chain solutions.

“We’re delighted that Blume Global will bring its leading digital supply chain capabilities to Google Cloud” said Kevin Ichhpurani, Corporate Vice President, Global Partner Ecosystem at Google Cloud.  “Retail customers want to modernize quickly, and our partnership with Blume will be an asset to them, letting them leverage Blume’s expertise in supply chain alongside the scalability, flexibility and leading AI and ML capabilities of Google Cloud.”

“By joining Google’s Cloud Technology partner program, we are able to focus more on developing our proprietary technology to create advantages in the supply chain,” said Pervinder Johar, CEO, Blume Global. “We chose Google Cloud because they are an open, neutral cloud platform that allows us to scale quickly and take advantage of their expertise in technologies like AI and ML.”