The Saudi Red Sea Authority (SRSA) has unveiled a new campaign, “More Than a Sea,” centered around four key pillars: regulations, sustainability, investment attraction, and tourism promotion. This initiative aims to elevate Saudi Arabia’s coastal tourism sector by highlighting SRSA’s multifaceted role.

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A core focus of the campaign is SRSA’s regulatory responsibilities, which include setting policies, strategies, and initiatives to oversee navigational and marine tourism activities. The authority has collaborated with relevant entities to issue seven regulations that govern coastal tourism in Saudi Arabia, ensuring a well-structured and safe environment for visitors.

The campaign also emphasizes the Red Sea’s potential as a lucrative investment destination, boasting a population of around 7 million people and a vast 1,800 km coastline. The region’s diverse landscapes, rich cultural heritage, and abundant marine treasures create an attractive environment for both tourists and investors.

Tourism promotion is another crucial aspect of “More Than a Sea.” The SRSA is committed to enhancing the coastal tourism experience by promoting various activities such as cruises, yachting, diving, snorkeling, and recreational fishing. The campaign encourages visitors to immerse themselves in the unique experiences that the Red Sea offers.

On the sustainability front, SRSA is dedicated to environmental protection, collaborating with public and private sectors to safeguard the marine ecosystem. Efforts include developing mechanisms to protect natural assets, producing nautical maps to ensure safe navigation, managing marine waste, installing mooring buoys, and establishing weather monitoring stations.

The Red Sea coast is home to over 150 beaches, 1,000 islands, and 130 cultural, historical, and biological sites. It boasts more than 20 blue holes, 500 diving sites, and a rich cultural tapestry of traditions, architecture, and cuisine.

Aligned with Saudi Vision 2030, SRSA aims to contribute 85 billion SAR to the GDP by 2030, boost spending to 123 billion SAR, and create 210,000 jobs, supporting the diversification of Saudi Arabia’s non-oil income sources.