Deliv, a crowdsourced, same-day delivery company, has raised $28 million in funding, with participation by a new investor, the UPS Strategic Enterprise Fund, along with existing investors.

Deliv’s backers include Upfront Ventures, RPM Ventures, PivotNorth Capital, General Growth Properties, The Macerich Company, Simon Venture Group, Taubman Centers, Inc. and Westfield Corp. The funds will be used to support Deliv’s growth, enhance its product depth and breadth and broaden its national footprint.

“Deliv has gained a strong position in the same-day delivery market by offering a unique solution that serves some of the largest retailers in the U.S.,” said Alan Gershenhorn, executive vice president and chief commercial officer for UPS. “The UPS Strategic Enterprise Fund continues to invest in companies that have innovative business models, and we look forward to gaining further insights into the market dynamics of same-day delivery.”

Deliv stands out in the fast-growing same-day delivery market focused exclusively on managing the movement of goods. This business model has proven to be a winning strategy for Deliv, attracting top retailers, leading ecommerce players, and local merchants and businesses.

Deliv’s strategy is to make last mile delivery ubiquitous by creating an asset-free logistics network. In 2015, Deliv more than doubled the number of markets it serves to 17, grew delivery volume ten times, and demonstrated repeatable profitability.

Deliv powers delivery and returns services of some of the nation’s top retailers including Macy’s, Bloomingdale’s, Best Buy, Kohl’s and Walgreens as well as marketplaces and ecommerce leaders including Google Express, Farfetch, The Bouqs and Plated. It also partners with thousands of local merchants and businesses that use Deliv to courier documents around town, deliver cupcakes, or deliver time critical supply parts.

“We are thrilled with this strong vote of confidence from the UPS Strategic Enterprise Fund and our existing investors,” said Daphne Carmeli, founder and CEO of Deliv. “This round of investment will allow us to rapidly scale and further advance our position in the fast growing, multibillion dollar same-day delivery market.”