British lifestyle brand Saltrock is using SEKO Logistics’ fulfilment and freight forwarding solutions to help spearhead its retail expansion through both its traditional bricks-and-mortar stores and with global customers buying its products online.

Founded in Cornwall by two brothers printing t-shirts to fund their passion for surfing, Saltrock targets coastal audiences purchasing beach lifestyle clothing and accessories and has experienced rapid growth throughout its 25 years of trading. It has opened 26 new stores in the last 12 months taking its total number of retail outlets to 42, and plans to double its presence to nearly 80 stores in 2016. Incorporating a multichannel approach, Saltrock has also launched a new online retail presence that will enable the brand to reach out to its growing international customer audience.

SEKO Logistics is providing fulfilment services for Saltrock’s 15,000 to 20,000 orders a month at its new 152,000 square-foot logistics center in Milton Keynes, UK. Since the start of the contract, it has also been awarded the freight forwarding contract to manage air and sea freight movements from Saltrock’s major suppliers in China and India.

“Saltrock is a great business that continues to achieve exceptional growth and wants to give its customers multichannel ways to buy products, both in the UK and globally,” said Dean Townsend, Director of SEKO Logistics. “The big advantage for Saltrock in working with SEKO is that we give them the scalability to ramp up their sales and order fulfilment to the global market alongside our proven freight forwarding expertise, while our technology provides full visibility of their supply chain from the moment they place a purchase order with a supplier.”

“Saltrock needed a fulfilment and freight forwarding solution that could both manage our current multichannel business efficiently and grow with us as we expand,” said Richie Jones, Saltrock’s head of digital and marketing. “We chose SEKO Logistics as the system has excellent international capabilities and we have every confidence that the business is perfectly placed to manage Saltrock’s growing requirements.”

With the launch of its new online sales channel and a big investment in TV advertising, Saltrock plans to take advantage of SEKO’s proven expertise in ecommerce supply chain management to support in ambitious growth plans with customers in Europe, the U.S. and Australia.