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  May 12th, 2024 | Written by

Role of Packaging in Supplement and Nutrition Industry

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The supplement and nutrition packaging market are a section in the industry that focuses on designing packaging materials exclusively for dietary supplements and sports nutrition products.

Read also: Plastic Food Packaging Trends, Innovations and Environmental Implications

This market segment many be comprised of different packaging materials, such as plastic, glass, paper and paperboard and metal are used to maintain product quality, safety and efficacy. Packaging takes various forms like bottles, jars, pouches, blister packs and sachets in order to meet the unique necessities of various supplements and nutritional products.

The supplement and nutrition packaging market are concerned with the design, materials, and labels used on bags for sports nutrition and dietary supplement products. This packaging fulfils multiple functions such as protection from damage, preserving freshness and potency, informing about the ingredients and use, and strictly following the legal standards.

The global supplement and nutrition packaging market size is projected to increase from USD 25.01 billion in 2022 to an estimated USD 38.90 billion by 2032. This growth is expected to occur at a CAGR of 4.52% between 2023 and 2032.

Important Revelations

  • Increasing need for supplement and nutrition packaging in North America.
  • Importance of packaging in the European supplement and nutrition market.
  • Role of plastic in preserving the integrity and extending the longevity of supplement and nutrition products.
  • Bottles remain essential in the evolving field of supplements and nutrition packaging.
  • Fueling growth in tablet supplement and nutrition packaging.

Supplement and Nutrition Packaging in North America

The North America supplement and nutrition packaging market possesses the largest share, due to the growing tendency toward dietary supplements as a new way of life among the society. The USA polling shows that around 77% of Americans, practice regularly the dietary supplements taking. Vitamin D, Vitamin C, and multivitamins are the most commonly used dietary supplements.

Herbal medication like Ginseng, Echinacea, as well as Calcium and Iron minerals, are continually preferred by consumers in this region. It has resulted in a significant market upsurge, which is triggered by the increasing number of users in this area.

U.S. holds the largest share in supplements market. The U.S. vitamin and nutritional supplement market will amount to $35.6 billion by the year 2022. The market is propelled by innovations in packaging technology and packages developed respectfully for the dietary supplements and nutritional beverages.

Packaging plays an important role in preserving the integrity, freshness and safety of plant-based products, it also offers information to the consumers regarding ingredient composition, dosage and product usage.

Consumers’ preferences change frequently and packaging manufacturers respond by producing the type of convenient, user-friendly packaging in different formats which help in meeting diverse life styles and food consumption habits.

Packaging in European Supplement and Nutrition Market

Europe is the second largest supplement and nutrition packaging market, followed by North America. Its presence in this segment of the market can be explained by a variety of reasons, such as the fact that more disposable income per capita is spent by consumers of supplements.

Europe’s supplement and nutrition packaging industry is on its way to huge expansion, with a 6.8 percent annual increase predicted. This expansion is powered by the trends like increasing health consciousness among consumers, growing aging population, and rising concern to the prevention of diseases.

This increasing demand for supplements opens up avenues for packaging manufacturers to create innovative packaging solutions that meet the functional needs and preferences of European consumers. Packaging has a significant part to play as far as the safety, quality and attractiveness of dietary supplements within the European market are concerned.

The development and usage of eco-friendly packaging solutions, as sustainability and environmental concerns gain momentum worldwide, especially in Europe, are increasingly in focus. Manufacturers of packaging are strongly committed to producing sustainable packaging materials and designs with the objective of reducing environmental impact as well as consumer demand for green products.

Growth Trends in the Dietary Supplements and Nutrition Packaging

Dietary supplements are made up of a varied number of products focused on making up for the chemical components that essential nutrients, vitamins, minerals, herbs, amino acids, and similar substances that most diets lack. They come in diverse forms like tablets, capsules, soft gels, powders, liquids, and gummy-like treats. They are distinct from each other and meet various consumers’ preference and needs.

Dietary supplements companies are innovating different types of packaging for respective products. The supplements market for dietary products is on the rise globally, with the forces that drive it are the increase of health awareness, the growth of aging population, the rise of the demand for prophylactic health care, and lifestyle shifts.

This progression is caused by constant product improvement and innovative packaging technologies. Packaging is perhaps the most significant factor that keeps dietary supplements fresh, strong, and safe, while serving must-have data to customers. Enterprises pour into implementing advanced packaging systems which are convenient, durable and sustainable as well as meet the dynamic consumer demands.

Plastic’s Role in Preserving Integrity and Longevity of Supplement and Nutrition Packaging

The plastic has wide usage in the dietary supplement and nutrition packaging market majorly because of its virtues as versatility, affordability and convenience. It is commonly used in packaging most of the products, particularly in the cases of tablets, capsules, soft gels, powders, and liquid or semi-fluid solutions.

The containers, bottles, jars, and pouches of plastic, among others, are beneficial for various reasons like being made of lightweight materials, being resistant to moisture and breakage, and thus being durable and able to maintain the integrity and longevity of the enclosed supplements.

The massive volume of plastics used in consumer packaging has raised red flags regarding the environmental consequences. With these issues in mind, more and more market players, are engaging in a positive direction seeking to use environmentally friendly materials in plastic packaging.

This embraces the application of degradable plastics, recycled plastics and the plant-based materials that come with similar utility as compared to the traditional plastics but bearing marginal footprint to the environment.

Evolving Landscape of Supplements and Nutrition Packaging

Bottles are an integral part of the packaging market for supplements and nutrition products since there are many formulations packed in them – they are one of the most widely used packaging type. These bottles are used to package various supplement types ranging from vitamins, minerals, herbal extracts, protein powders as well as liquids supplements.

The most typical usage of bottles in this sector is for the preservation and dispensation of solid supplements like tablets, capsules, and soft gels. The bottles act as a suitable and convenient container for these goods, offering consumers easy access and convenience. They also serve for shielding the supplements from external elements like moisture, oxygen or light, which hurt the product’s quality and potency.

Bottles are usually employed for packaging liquefied supplements which can range from syrups, tinctures to oil-based formulations. These bottles are constructed with appropriate seals and closures to stop leakage and provide stability before and during transportation and storage.

Supplement and Nutrition Packaging Market Player

Supplement and nutrition packaging leading market players are Glanbia, Plc, Abbott Laboratories, Amway, Bayer AG, Nestlé Health Science, Vantage Nutrition, Moluded Packaging Solutions Limited, Arizona Nutritional Supplements, Graham packaging company, Alpha Packaging, Container & Packaging Supply Inc., and Packacre enterprises limited.

About The Author

Swapna is a seasoned research consultant with expertise in conducting and analysing complex research projects across various industries. With a deep passion for knowledge discovery and a commitment to delivering actionable insights, Swapna has successfully collaborated with numerous organisations to help them make informed decisions and drive strategic growth. Swapna has developed a strong track record of designing and implementing research methodologies that generate high-quality data and meaningful results.

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