Rising Demand in the U.S., Canada, and Europe Drives Global Quinoa Exports - Global Trade Magazine
  February 17th, 2020 | Written by

Rising Demand in the U.S., Canada, and Europe Drives Global Quinoa Exports

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  • Imports into the U.S. increased at an average annual rate of +16.2% from 2007 to 2018.
  • Global imports totaled 83K tonnes in 2018, picking up by 10% against the previous year.
  • Over the period under review, the quinoa export price continues to indicate a measured contraction.

IndexBox has just published a new report: ‘World – Quinoa – Market Analysis, Forecast, Size, Trends and Insights’. Here is a summary of the report’s key findings.

The global quinoa market revenue amounted to $410M in 2018, rising by 5.1% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). Overall, quinoa consumption continues to indicate strong growth.

Consumption By Country

The countries with the highest volumes of quinoa consumption in 2018 were Bolivia (40K tonnes), Peru (34K tonnes) and the U.S. (29K tonnes), with a combined 71% share of global consumption.

From 2007 to 2018, the most notable rate of growth in terms of quinoa consumption, amongst the main consuming countries, was attained by the U.S., while quinoa consumption for the other global leaders experienced more modest paces of growth.

In value terms, the largest quinoa markets worldwide were Bolivia ($114M), Peru ($91M) and the U.S. ($84M), together accounting for 70% of the global market.

In 2018, the highest levels of quinoa per capita consumption was registered in Bolivia (3,578 kg per 1000 persons), followed by Peru (1,057 kg per 1000 persons), Canada (285 kg per 1000 persons) and Australia (109 kg per 1000 persons), while the world average per capita consumption of quinoa was estimated at 19 kg per 1000 persons.

Production 2007-2018

In 2018, the amount of quinoa produced worldwide totaled 167K tonnes, jumping by 9.3% against the previous year. In general, quinoa production continues to indicate a resilient increase. The general positive trend in terms of quinoa output was largely conditioned by prominent growth of the harvested area and a relatively flat trend pattern in yield figures.

Production By Country

The countries with the highest volumes of quinoa production in 2018 were Peru (86K tonnes), Bolivia (73K tonnes) and Ecuador (3K tonnes), with a combined 97% share of global production.

From 2007 to 2018, the most notable rate of growth in terms of quinoa production, amongst the main producing countries, was attained by Ecuador, while quinoa production for the other global leaders experienced more modest paces of growth.

Harvested Area 2007-2018

In 2018, approx. 188K ha of quinoa were harvested worldwide; growing by 8.6% against the previous year. Over the period under review, the quinoa harvested area continues to indicate a resilient increase.

Yield 2007-2018

Global average quinoa yield amounted to 888 kg per ha in 2018, approximately reflecting the previous year. In general, the quinoa yield continues to indicate a relatively flat trend pattern.

Exports 2007-2018

In 2018, approx. 105K tonnes of quinoa were exported worldwide; rising by 8.9% against the previous year. Overall, quinoa exports continue to indicate strong growth. Over the period under review, global quinoa exports attained their peak figure in 2018 and are expected to retain its growth in the immediate term. In value terms, quinoa exports totaled $273M (IndexBox estimates) in 2018.

Exports by Country

Peru was the largest exporter of quinoa exported in the world, with the volume of exports recording 52K tonnes, which was approx. 49% of total exports in 2018. It was distantly followed by Bolivia (33K tonnes) and the Netherlands (6.7K tonnes), together generating a 38% share of total exports. The U.S. (4,434 tonnes), Ecuador (2,250 tonnes), Italy (1,869 tonnes) and France (1,848 tonnes) took a little share of total exports.

From 2007 to 2018, the most notable rate of growth in terms of exports, amongst the main exporting countries, was attained by Italy, while exports for the other global leaders experienced more modest paces of growth.

In value terms, Peru ($126M), Bolivia ($81M) and the Netherlands ($23M) were the countries with the highest levels of exports in 2018, together comprising 84% of global exports. These countries were followed by the U.S., France, Italy and Ecuador, which together accounted for a further 12%.

Export Prices by Country

In 2018, the average quinoa export price amounted to $2,611 per tonne, declining by -4.4% against the previous year. Over the period under review, the quinoa export price continues to indicate a measured contraction. The growth pace was the most rapid in 2013 an increase of 39% y-o-y.

There were significant differences in the average prices amongst the major exporting countries. In 2018, the country with the highest price was France ($3,748 per tonne), while Ecuador ($1,898 per tonne) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of prices was attained by France, while the other global leaders experienced mixed trends in the export price figures.

Imports 2007-2018

Global imports totaled 83K tonnes in 2018, picking up by 10% against the previous year. Overall, quinoa imports continue to indicate a remarkable increase. In value terms, quinoa imports amounted to $211M (IndexBox estimates) in 2018.

Imports by Country

The U.S. represented the major importer of quinoa imported in the world, with the volume of imports finishing at 34K tonnes, which was approx. 40% of total imports in 2018. Canada (10,559 tonnes) ranks second in terms of the total imports with a 13% share, followed by France (11%), the Netherlands (5.6%), Italy (5.4%) and the UK (4.9%). Australia (2,736 tonnes), Israel (1,963 tonnes), Brazil (1,799 tonnes), Chile (1,645 tonnes) and Austria (1,270 tonnes) followed a long way behind the leaders.

Imports into the U.S. increased at an average annual rate of +16.2% from 2007 to 2018. At the same time, Italy (+23.6%), the Netherlands (+19.5%), Australia (+17.3%), the UK (+16.7%), Austria (+16.5%), France (+16.3%), Canada (+16.0%), Israel (+15.0%) and Brazil (+13.0%) displayed positive paces of growth.

In value terms, the U.S. ($87M) constitutes the largest market for imported quinoa worldwide, comprising 41% of global imports. The second position in the ranking was occupied by Canada ($29M), with a 14% share of global imports. It was followed by France, with a 10% share.

Import Prices by Country

In 2018, the average import price amounted to $2,533 per tonne, falling by -2.2% against the previous year. Over the period under review, the quinoa import price continues to indicate a noticeable descent.

Prices varied noticeably by the country of destination; the country with the highest price was Austria ($3,385 per tonne), while Italy ($1,656 per tonne) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of prices was attained by Austria, while the other global leaders experienced mixed trends in the import price figures.

Source: IndexBox AI Platform