Qatar Airways Cargo Focuses on Digital Transformation
With digitalization as a key pillar of its Next Generation, the world’s leading cargo carrier will be focusing on enhancing many of its services including booking, tracking and tracing, account management, and reporting.
Qatar Airways Cargo aims for reliable information, fast access, and efficient interactions in its digital transformation strategy – first and foremost with its customers in mind, but also, in equal measure, for its employees. After all, Qatar Airways Cargo is Moved by People, and provides the ultimate user experience through a combination of intelligent technology and truly personal customer care.
Digital transformation is a key point of The Next Generation concept, which consists of a whole new way of apprehending business: in the fast changing air cargo industry, The Next Generation approach is also intended to make Qatar Airways Cargo reach its full digital potential to improve processes.
The carrier is also working to equip its sales team with data analytics that offer tailored services to customers, as well as provide the operations team with flight-load and shipment information prior to flight arrival, enabling them to streamline the shipment movement.
Qatar Airways Cargo’s digital transformation strategy concentrates on replacing repetitive manual processes with digital solutions, refining existing systems, and developing intelligent interfaces to industry software. Qatar Airways Cargo is also exploring ways to reduce the service response time across various customer touchpoints. For example, how quickly a customer is able to open an account with Qatar Airways Cargo depends on whether they are IATA CASS-registered or non-IATA CASS.
Qatar Airways Cargo began offering its capacity on Webcargo in February 2021, and has since seen over 50,000 bookings in the first year. Its success has led to a wider omni-channel approach where customers can choose how they wish to book with Qatar Airways Cargo, either online via the airline’s website, or booking platforms, as is more and more the case, or via the traditional phone or email booking method. . Qatar Airways Cargo will soon be announcing further third-party marketplace partners and a brand new booking experience in line with The Next Generation spirit conveyed by the carrier.
Qatar Airways Cargo’s website has also seen a comprehensive overhaul this year to increase its engagement and offer a more interactive and reliable source of answers to customers’ air freight questions.
The world’s leading cargo carrier will be introducing many more digital transformation initiatives in the months ahead.
About Qatar Airways Cargo
Qatar Airways Cargo, the world’s leading international air cargo carrier is based in Doha, State of Qatar. It serves a global network of more than 60 freighter destinations and 150 passenger destinations utilizing freighters, belly-hold passenger flights, passenger freighters and mini freighters. The airline’s freighter fleet includes two Boeing 747-8 freighters, two Boeing 747-400 freighters, 26 Boeing 777 freighters and one Airbus 310 freighter. It also has an extensive road feeder service (RFS) network.
With considerable investments in its products, services, quality handling, infrastructure, facilities, people and procedures at each of its destinations, the cargo carrier provides high operating standards for the transportation of cargo. Qatar Airways Cargo remains committed to sustainability and giving back to communities it serves through its sustainability program WeQare, built on the key pillars of sustainability: environment, society, economy and culture.