OHL Processes 2.3 Million Orders Over the Holiday Shopping Period
Third-party logistics giant OHL reported a record breaking fulfillment performance for the 2015 holiday shopping season with 2.3 million orders processed over the five-day shopping period from Thanksgiving Day through Cyber Monday.
This volume represented an increase of more than 34 percent year over year and was due largely to the growth of its customers combined with a trend of more consumers shopping online in the days leading up to Cyber Monday.
“OHL has grown tremendously over the last few years, specifically with our ecommerce and omnichannel customers,” said Fred Loeffel, executive vice president at OHL. “This year, those customers challenged us with more promotions and increased sales across all channels, generating larger order volumes for OHL throughout the holiday shopping season. Our goal is to deliver the same positive shopping experience in a highly volatile environment whether shoppers choose to purchase in store or online.”
A shift in holiday shopping lead to more stores offering sales and promotions throughout the month of November verses previous years when the majority of the best sales were reserved for Thanksgiving weekend. This brought many consumers to brick and mortar stores, and online, earlier than in prior years.
Even with this trend, the National Retail Federation (NRF) reported more than 151 million shoppers Thanksgiving weekend with 103 million of those shopping online and nearly 102 million shopping in stores. On Black Friday alone, OHL processed 20 percent more orders than the previous year. While the NRF expected the number of online shoppers to be down slightly this year on Cyber Monday, OHL’s Monday order volumes increased more than 36 percent compared to last year.
“This year’s numbers clearly illustrate the importance of a strong omnichannel fulfillment strategy both for the retailer and logistics provider, not only for the traditional five-day holiday shopping period but in the weeks leading up to it as well,” said Mike Honious, chief operating officer at OHL. “OHL’s extensive peak planning combined with pre-peak stress tests allows us to execute operational flexibility across our 120-plus facilities. We significantly increased our labor force for the 2015 holiday season in order to ensure our customers’ consumers were able to receive their orders when and how they wanted, regardless of channel.”