New Management and Capital Investment on the horizon for Powderhorn Mountain Resort
With winter on the forefront, Powderhorn Mountain Resort onboards ZOMA Capital and Pacific Group Resorts to support management efforts, capital improvements and leverage opportunities for incremental investment dollars and economic development success.
Powderhorn entered into a long-term lease with Pacific Group Resorts that will strengthen and support the overall positioning and enhance the resort’s prime winter and summer season success. The recent Grand Mesa Opportunity Zone designation is also being considered for investment dollars in the near future to continue aligning the goals between Daly, the Garts and ZOMA. The three aim to leverage and support the economic vitality of the Grand Valley.
“We are deeply appreciative of the incredible support we’ve
experienced since becoming part of the Grand Valley in 2011, and in particular, we want to share our appreciation for Home Loan State Bank who has been a terrific partner in supporting us in this next step of our progress,” Daly said.
The main focus from PGRI surrounds the season pass program, originally implemented to provide affordable options for families and an anticipated “Learn to Ski” program scheduled for kickoff this winter. Powderhorn has already seen a strong 55 percent increase in sales since the adoption of the season pass program for Spring 2018.
“This season, Powderhorn introduced the innovative Mission: Affordable season pass program which has been a smashing success, bringing thousands of new customers to Powderhorn for affordable skiing,” said Andy Daly.
The anticipated developments consist of the 32-mile Palisade Plunge mountain biking trail provide key opportunities for economic growth for the resort and Grand Mesa. Pacific Group brings additional connections within the ski community to the partnership as well as some history with president and CEO Vern Greco originally from Denver.
“Today marks the confluence of several strategic partnerships that will not only support Powderhorn’s long-term success, but will advance the Grand Valley’s determination to drive economic development through outdoor recreation and tourism,” said Robin Brown, executive director of the Grand Junction Economic Partnership (GJEP). “It has been a collaborative effort among partners including the Colorado Office of Economic Development & International Trade.”
About Powderhorn Mountain Resort
Powderhorn is nestled deep in the heart of the Grand Mesa on the storied Western Slope of Colorado. For 51 years, Powderhorn has been a scenic, family-friendly resort featuring 1,600 acres of terrain suited to a variety of abilities and preferences. Powderhorn is known for extending exceptional value to each guest, thanks to improvements at the resort and a mountain focused on creating a one-of-a-kind, year-round experience. Visitors choose Western Colorado for its wideopen spaces, distinctive topography and friendly local residents. To learn more about Powderhorn Mountain Resort, visit www.powderhorn.ski or call (970) 268-5700.
Source: Grand Junction EDC
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