San Mateo, CA – Marketo Inc., a provider of marketing software, announced the opening of its data center in Sydney, Australia.

The data center, the company said, “is key to Marketo’s international growth strategy and is part of the company’s overall investment in expanding its presence and operations in Australia and New Zealand.”

The new data center “will also mitigate risk for Marketo customers concerned about offshore data storage, enable customers to comply with their own data sovereignty mandates and to better conform to Australia’s new privacy laws,” it added.

Marketo’s last data center was opened in London in 2009 to assist its clients in complying with the European Union privacy regulations.

Earlier this year, the company unveiled a partnership with partnering with the Orfalea College of Business at Cal Poly, San Luis Obispo to develop curricula to prepare students there for careers in marketing.

The program, Marketo said, “serves as the cornerstone of Marketo’s broader strategy to create training programs focused on next generation marketing technology and strategies for students throughout the US.”

Headquartered in San Mateo, California, with offices in Europe, Australia and Japan, Marketo “is a strategic marketing partner to more than 3,000 large enterprises and fast-growing small companies across a wide variety of industries.”

09/03/2014