IndexBox has just published a new report: ‘New Zealand – Kiwi Fruits – Market Analysis, Forecast, Size, Trends and Insights’. Here is a summary of the report’s key findings.

New Zealand remains the largest kiwi exporting country, supplying near 572K tonnes in 2020, which accounted for 41% of the global shipments. Despite the Covid-related restrictions, 2020 saw an 8.3% y-o-y spike in kiwi export supplies from New Zealand. This year, the country is expected to beat its previous export record, due to the highest yield. 

Kiwi fruit Exports from New Zealand

New Zealand represented the largest exporting country with a 41% share of global exports (1.4M tonnes). Kiwi fruit exports from New Zealand stood at 572K tonnes in 2020, picking up by 8.3% compared with the year before. The total export volume increased at an average annual rate of +3.3% from 2007 to 2020; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, exports reached the peak figure in 2020 and are expected to retain growth in years to come.

In value terms, kiwi fruit exports surged to $1.7B in 2020. Overall, exports posted prominent growth. The pace of growth was the most pronounced in 2018 with an increase of 30% against the previous year. Exports peaked in 2020 and are likely to see steady growth in the immediate term.

Belgium (131K tonnes), Japan (104K tonnes) and China (96K tonnes) were the main destinations of kiwi fruit exports from New Zealand, with a combined 58% share of total exports. From 2007 to 2020, the biggest increases were in supplies to China, while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for kiwi fruit exported from New Zealand were Japan ($427M), China ($394M) and Belgium ($243M), together comprising 61% of total exports.

In 2020, the average kiwi fruit export price amounted to $3,026 per tonne, with an increase of 7.1% against the previous year. Over the period under review, export price indicated a prominent increase from 2007 to 2020: its price increased at an average annual rate of +5.4% over the last thirteen-year period.

There were significant differences in the average prices for the major export markets. In 2020, the country with the highest price was Japan ($4,111 per tonne), while the average price for exports to Belgium ($1,857 per tonne) was amongst the lowest.

According to the New Zealand Kiwifruit Growers Incorporated, kiwi exports from New Zealand in 2021 are forecast to break the last-year record. This will become feasible due to the rising production.

Source: IndexBox Platform