Kerry Coffee Establishes Position in Hong Kong, Macau
Kerry Logistics will fulfill its vision of deepening its two-year partnership with illycaffè through the launch of sole distributor, Kerry Coffee Limited, which will oversee and distribute the illycaffè’s iperEspresso coffee machines, capsules, coffee beans, and more throughout Hong Kong and
“The establishment of Kerry Coffee and the consolidation of illycaffè’s full product range under the new company will enhance the cost-efficiency of the sales and distribution operation, and enable illycaffè to increase its market share and brand recognition in Hong Kong and Macau,” commented
Robert Berger, Executive Director – Fashion & Lifestyle of Kerry Logistics (Hong Kong) in response to the news.
Kerry Coffee will create a full consolidation of illycaffè’s products under a single operator, further establishing its position in the coffee market and competitor in the region, ultimately meeting increased demand in the growing coffee culture.
Additionally, Kerry Logistics confirmed it will continue its original role of providing logistics support along with sales and marketing for the global coffee company. Marketing initiatives include brand recognition and increasing market shares.
“The development also enriches Kerry Logistics’ food services business and allows greater product diversification to serve HORECA and club customers in Hong Kong and Macau,” Berger added in the release.
Source: Kerry Logistics
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