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  June 12th, 2021 | Written by

Increasing Consumer Awareness Across North America to Influence the Usage of Personal Care Wipes

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Personal care wipes have garnered immense popularity amongst the average population owing to the ease of use and convenience. An increase in daily commute and hectic schedules has taken a toll on the personal hygiene of people which is why they are highly inclined towards using personal care wipes for keeping their skins healthy and fresh.

The antimicrobial nature of wet wipes has added more impetus to its adoption amidst the ongoing COVID-19 pandemic, where personal hygiene has garnered importance more than ever. These wipes are used for sanitizing restaurant tables, shopping trolleys, or playgrounds to prevent young children from exposing themselves to harmful germs and bacteria. Also, some wipes have high alcohol content which can prove effective against the SARS COV-2 virus. With the reopening of schools and other public places across the world, the consumption of personal care wipes will witness a significant escalation in usage over the foreseeable future.

Here is a lookout on how the global market for personal care wipes is transforming from 2021 to 2027:

Increasing usage of baby wipes

Baby wipes have been an essential part of families having babies. Enhanced absorbent fabrics of baby wipes help in cleaning the baby skin and reducing bacteria whilst avoiding rashes and skin irritation issues. It has been commonly observed that millennial parents are more aware of the skin conditioning of their babies than their previous generations. Such a rise in consumer awareness has prompted the consumption of baby wipes, leading to a prolific expansion of the business landscape.

The growing debate around flushable wipes

Flushable wipes, although convenient for usage, have not only created huge issues in sewage management but also disturbed the ecology of the planet. The issue is so grave that many governments have imposed bans on the usage of these wipes.  For instance, the UK government banned the sales of flushable wipes in 2018 in a mission to eliminate all plastic waste by 2042. These issues will pose serious challenges for the growth of the business.

However, this growing consensus regarding the environment has encouraged many industry players to come up with a variety of environment-friendly alternatives to flushable wipes. For instance, bamboo dry wipes are biodegradable and are considerably bigger in size than traditional wipes, which makes them easy to adopt for daily use without the concern of choking the sewage system. Such eco-friendly options will open up lucrative growth opportunities for the business.

One of the advantages of using personal care wipes is its ease of availability. Wet wipes are easily available in conventional retail stores. But the COVID-19 pandemic has prompted the average population to avoid visiting physical stores which has paved way for the e-commerce sector’s development and expansion. In addition, increased internet penetration across emerging economies along with the availability of a wide range of products on online portals will bolster the industry growth to a greater extent.

Regionally, the market for personal care wipes has witnessed a significant rise in North America. This growth can be attributed to the rising infant population, which has prompted an ostensible need for baby wipes in the region. Not only that, the average North American population is now becoming increasingly aware about hygiene maintenance and the convenience offered by wet wipes encourages them to adopt it comprehensively.

In short, growing consumer awareness regarding personal hygiene and ease of availability of wet wipes have complemented the growth of the personal care wipes industry.