Illogical Port Choices by Liner Alliances
In a ground-breaking analysis Drewry has examined the correlation between carrier terminal ownership and the choice of port calls by the 2M and upcoming Ocean and THE liner alliances. The results show that the choice of port call is often not in line with carrier terminal ownership interests, according to the recently launched Ports and Terminals Insight report published by global shipping consultancy Drewry.
Drewry analyzed the relationship between the extent of interests in terminals that carriers have in ports in a selection of gateway and transshipment port markets, and the ports of call in these markets, as selected by the three major alliances that will be in place from second-quarter 2017. Gateway markets included Benelux ports, the Pacific South West, and South China/Hong Kong, while transshipment markets covered hubs in Southeast Asia, the Mediterranean, Middle East and Central America/Caribbean.
“Our analysis shows that even when a shipping line has a significant stake in a terminal, this doesn’t necessarily mean that the port is selected for the network schedule,” said Neil Davidson, Drewry’s senior analyst for ports and terminals. “The picture is very varied. In some cases the correlation is tight, in others there is no obvious logic at all. For gateway ports, you can see that carriers have to bear in mind the port preferences of shippers, for example, so the choice of port is influenced by other factors. But what was particularly surprising was that for the choice of transshipment hub, which is entirely within the control of a carrier, the correlation was also weak in a number of cases.”
In the Benelux gateway port market, the port choices made by the Ocean and THE alliances correlate very closely to the member lines’ terminal interests, but for the 2M the opposite is true.
“What this analysis shows is that individual lines are not entirely in control of their own destinies when it comes to port choices, as partner lines in their alliances may have conflicting port choice preferences and particular idiosyncrasies,” said Davidson. “Moreover, even if alliance partners have corresponding port preferences, there is still potential for conflict at the terminal level if more than one line in an alliance has interests in different terminals in the same port, as is the case with the Ocean alliance in Rotterdam for example. The horse-trading between alliance members extends beyond port choices and into the choice of specific terminals within any given port. This illustrates the fact that even if a terminal operator brings in a shipping line as a joint venture partner, this is no absolute guarantee of securing an alliance’s volume.”