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  December 17th, 2020 | Written by

How Lifelong Learning Is Becoming A New Version Of The MBA

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When higher education looks back on 2020 in decades to come, the year of the pandemic could be viewed as a turning point for MBAs and other advanced degrees.

COVID-19 forced a nationwide experiment in online learning, and one lesson stemming from that experiment maybe that furthering your education doesn’t necessarily need to mean paying high tuition to earn a formal post-graduate degree.

“We all need to be lifelong learners if we hope to achieve our goals and lead a fulfilling life,” says Kimberly Roush, founder of All-Star Executive Coaching ( and co-author of Who Are You… When You Are Big?

“But that can mean many things, and because of the pandemic I think it’s become even more clear that the ways we approach educating ourselves don’t need to be stuck in the notions from the past of how learning takes place.”

Harvard’s and Columbia’s business schools are already adding certificates and lifelong learning to their programs. Instead of immersing themselves in a degree program for a compact period of time, students have the option to stretch their learning out over years, latching on to what meets their current needs.

That kind of approach fits well with the goals and lifestyles of many business leaders, says Roush. She offers a three-month group-coaching program for executives in transition called “Back In the Game,” which provides business leaders with a chance to continue learning and honing skills to help reignite careers thrown off track by the pandemic.

Roush has advice for those who want to keep adding to their knowledge base throughout their careers, whether that’s done through a certificate program, a one-time online class, coaching sessions, or a more formal degree:

Think deeply about yourself and your goals. Allow yourself the time and space to reflect and get off autopilot so you can be deliberate and intentional as you move forward, Roush says. “We tend to be all about drive and action,” she says. “Reflecting on ourselves is something that often gets overlooked. In some cases, people don’t have the tools to do it effectively.”

Strive to be a learner, not a knower. Some people are “knowers” and others are “learners,“ Roush says. “Knowers feel compelled to know the answer, a sign of an insecure ego,” she says. “In today’s world, of course, it’s impossible for any one person, or any one leader, to know it all. Knowers operate more out of control than out of curiosity. They do not really lead so much as they manage.” Lifelong learners, on the other hand, have a predisposition to be curious. “They have a healthy ego,” she says, “so they have no problem saying, ‘I don’t know the answer, but let’s figure it out.’ ”

Recognize that your joy for learning can impact others. When business leaders are learners, this creates more of a partnership approach with employees, who feel empowered as a result. “The focus is on working together,” Roush says. “It all stems from that natural curiosity. By asking ‘what’ and ‘how,’ leaders encourage more conversation—and more learning by everyone.”

Understand that self-improvement doesn’t always involve major change. Roush has worked with many executives who made adjustments in their careers, but those adjustments need not be dramatic.  “Often, people have been deliberate about their career choice and love their field; they just have gotten caught up in a part of it that they don’t like,” she says. “Sometimes, it’s just a matter of getting back to their roots and remembering what they love about their job and allowing themselves to focus far more on that. You don’t necessarily have to make the big right turn and completely change what you’re doing. You’re not necessarily on the wrong path; you may just have hit a rough stretch or don’t know exactly where you are.”

“Great coaches are always still learning too,” Roush says. “I’m constantly looking for new opportunities to learn and grow and I get to learn from every person I coach – we learn together.  One thing I always want to do is spread the word about the power that resides within each of us if we reach for our potential.”


Kimberly Roush is the founder of All-Star Executive Coaching (, which specializes in coaching C-level and VP-level executives from Fortune 100 companies to solo entrepreneurs. She also is co-author of Who Are You… When You Are Big? Roush, a former national partner with a “Big 4” public accounting firm, brings more than 30 years of business experience to her coaching including extensive work with C-suite executives, boards of directors, and audit committees. She offers a program called Back In the Game (BIG), which is a three-month group coaching program for executives in transition. Roush also is a keynote speaker and leadership facilitator, and is a Charter Member of ForbesSpeakers.