Growers Edge & CropX Partnership Addresses Farming Challenges
Savings for water, fertilizer, energy, and labor costs are just some of the many added benefits farmers can anticipate following the announcement of an agriculture-focused partnership between Growers Edge Financial, Inc. and CropX. The strategic partnership addresses farming challenges head-on and solves complex issues through advanced technology solutions, including soil-sensing technology designed to eliminate crop-input costs through accurate, reliable data.
“The financial instruments available today do not meet the needs of farmers who want to embrace new ways to improve the profitability and sustainability of their operations,” said Joe Young, president and chief operating officer, Growers Edge. “Working with strategic partners like CropX, we are providing the incentive a farmer needs to confidently adopt new technologies that can drive their long-term sustainability and business success despite rising environmental and business challenges.”
Through a careful process utilizing CropX cloud-based technology and integrated in-field sensors, soil data and management is optimized and implemented based on analyzed data determining the precise amount of water specific to plant needs, ultimately boosting crop yields while maximizing opportunities in cost-savings and waste reduction.
“Giving farmers direct access to all of the intelligence below the ground empowers them to sustainably cultivate more profitable and productive farms by accurately predicting and managing crop needs. However, many farmers are hesitant to invest in soil sensing technologies after being burned by complex, expensive – and often even ineffective – technologies in the past,” said John Vikupitz, president, CropX. “Our partnership with Growers Edge will help farms of all sizes and budgets confidently embrace in-soil data technologies to modernize farm management.”
Beginning in 2020, the two companies will host a pilot program in which farmers can participate in that includes a Growers Edge money-back guarantee and irrigation practice prescription.