It’s the holiday season and consumer demands are keeping small and large retailers up at night. For smaller retailers, the concern is how to keep up and maintain the course against their much larger competitors. Unfortunately, many get stuck with a quick fix approach with minimal results, specifically with SEO optimizations and keyword traps.

Director of Elemental Search Limited, George Weir, provides some insight on how to leverage a demanding market without wasting time on result-less outcomes, specifically for smaller retailers such as mom-and-pop businesses.

“If you’re a small or medium sized toy retailer, it’s going to be difficult to compete with the big companies like Walmart and Amazon because they can afford to pour more resource, time and money into optimizing their website assets,” Weir commented. “It’s a classic case of David and Goliath, so pick your stones and ready your sling.”

Weir provides three critical pieces of advice: Go niche with your keyword phrases, create more content-rich web pages, and plan ahead. Seems simple enough? As simple as it may seem, these elements can make or break your results for this and next year. When done the right way, sales can soar.

“Building a database of your customers for next Christmas is a no-brainer. Added to that, capture information about the ages of their children so that when those children are a year older come Christmas 2019, you can be more targeted with your marketing,” he adds.

“Point-of-sale software like Vend make this a no-brainer. The information is incredibly easy to capture and few customers ever decline, particularly if you’re offering incentives such as discounts or lucky prize draws,” he said. If Amazon or Walmart offer a link to your website from their homepage, take it.”

Source: EIN Presswire