Wendy's: 'Aye' to Canada, 'Nyet' to Russia - Global Trade Magazine
  August 8th, 2014 | Written by

Wendy’s: ‘Aye’ to Canada, ‘Nyet’ to Russia

Dublin, OH – Fast food giant Wendy’s has announced a major overhaul of its international operations with almost simultaneous moves to increase its Canadian footprint and reduce its presence in Russia.

On the Canadian front, Wendy’s currently operates 367 restaurants across the country, 230 of which are franchises. By early next year, the company said, the remaining stores that are company owned will also be franchise operations.

According to sources, the company is betting on Canadian franchisors having a better understanding of the Canadian fast food market with the goal of opening at least 100 additional franchises in Canada over the next six years.

Wendy’s is the third-largest burger chain in Canada, behind global mega-giant McDonald’s and A&W. The company has a joint real estate venture with Canadian donut king Tim Hortons called ‘TimWen’, that has Wendy’s leasing 42 facilities across the country for Wendy’s/Tim Hortons combo restaurants.

At the same time it announced its expansion in Canada, Wendy’s said it will close the eight burger restaurants it’s opened in Russia since 2010.

Wendy’s, which had originally planned to open 180 locations in Russia, has cited disagreements with its local partner, Wenrus, for the decision.

The Russian franchiser, the Ohio-based company said, “has not expressed interest in growing Wendy’s business in Russia, nor have they shown the resources to successfully operate the existing restaurants on a long-term basis.”

Currently, Wendy’s operates more than 6,500 Wendy’s restaurants in the US and 27 countries including Singapore, Azerbaijan, Georgia, Costa Rica, the Bahamas, Singapore, Guatemala, Japan, Argentina, Venezuela, the United Arab Emirates, the Dominican Republic, New Zealand, Malaysia, and the Philippines.

08/08/2014

 


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