IndexBox has just published a new report: ‘World – Wine – Market Analysis, Forecast, Size, Trends and Insights’. Here is a summary of the report’s key findings.

The global wine market revenue amounted to $130.3B in 2018, going down by -3.3% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price). The market value increased at an average annual rate of +1.4% from 2007 to 2018; the trend pattern remained consistent, with somewhat noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2010, when the market value increased by 11% y-o-y. Global wine consumption peaked at $134.7B in 2017, and then declined slightly in the following year.

Production 2007-2018

Global wine production totaled 32B litres in 2018, surging by 2.3% against the previous year. The total output volume increased at an average annual rate of +1.4% over the period from 2007 to 2018; the trend pattern remained consistent, with only minor fluctuations being observed in certain years.

Exports 2007-2018

In 2018, the global exports of wine totaled 11B litres, going down by -4.5% against the previous year. The total export volume increased at an average annual rate of +2.1% from 2007 to 2018; the trend pattern remained relatively stable, with only minor fluctuations in certain years. In value terms, wine exports amounted to $35.5B (IndexBox estimates) in 2018.

Exports by Country

In 2018, Italy (2B litres), France (1.9B litres) and Spain (1.7B litres) represented the main exporters of wine in the world, achieving 52% of total export. Australia (815M litres) held a 7.7% share (based on tonnes) of total exports, which put it in second place, followed by Chile (6.2%). South Africa (442M litres), Germany (383M litres), the U.S. (351M litres), New Zealand (319M litres), Portugal (303M litres), Argentina (271M litres) and China (244M litres) occupied a relatively small share of total exports.

From 2007 to 2018, the most notable rate of growth in terms of exports, amongst the main exporting countries, was attained by China, while the other global leaders experienced more modest paces of growth.

In value terms, the largest wine markets worldwide were France ($11B), Italy ($7.3B) and Spain ($3.2B), with a combined 61% share of global exports. Australia, Chile, the U.S., New Zealand, Germany, Portugal, Argentina, South Africa and China lagged somewhat behind, together comprising a further 30%.

Export Prices by Country

In 2018, the average wine export price amounted to $3,332 per thousand litres, rising by 7.8% against the previous year. Overall, the wine export price continues to indicate a relatively flat trend pattern. There were significant differences in the average export prices amongst the major exporting countries. In 2018, the country with the highest export price was France ($5,740 per thousand litres), while China ($1,464 per thousand litres) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of export prices was attained by the U.S., while the other global leaders experienced more modest paces of growth.

Imports 2007-2018

In 2018, approx. 9.4B litres of wine were imported worldwide; going down by -20.1% against the previous year. The total import volume increased at an average annual rate of +1.2% from 2007 to 2018; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. In value terms, wine imports amounted to $33.7B (IndexBox estimates) in 2018.

Imports by Country

The countries with the highest levels of wine imports in 2018 were the UK (1.3B litres), the U.S. (1.2B litres), Germany (1B litres) and China (681M litres), together amounting to 44% of total import. Canada (409M litres), the Netherlands (382M litres), Belgium (327M litres), China, Hong Kong SAR (300M litres), Japan (290M litres), Russia (278M litres), France (244M litres) and Sweden (209M litres) followed a long way behind the leaders.

From 2007 to 2018, the most notable rate of growth in terms of imports, amongst the main importing countries, was attained by China, Hong Kong SAR, while the other global leaders experienced more modest paces of growth.

In value terms, the largest wine importing markets worldwide were the U.S. ($5.4B), the UK ($4B) and Germany ($2.7B), together accounting for 36% of global imports. These countries were followed by China, Canada, Japan, China, Hong Kong SAR, the Netherlands, Belgium, France, Russia and Sweden, which together accounted for a further 36%.

Import Prices by Country

In 2018, the average wine import price amounted to $3,589 per thousand litres, rising by 18% against the previous year. Over the period under review, the wine import price continues to indicate a relatively flat trend pattern. There were significant differences in the average import prices amongst the major importing countries. In 2018, the country with the highest import price was Japan ($5,777 per thousand litres), while Russia ($2,497 per thousand litres) was amongst the lowest.

From 2007 to 2018, the most notable rate of growth in terms of import prices was attained by France, while the other global leaders experienced more modest paces of growth.

Source: IndexBox AI Platform