IndexBox has just published a new report, the EU – Rusks, Toasted Bread And Similar Toasted Products – Market Analysis, Forecast, Size, Trends And Insights. Here is a summary of the report’s key findings.

The revenue of the toasted bread market in the European Union amounted to $2.8B in 2017, surging by 11% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price).

The market value increased at an average annual rate of +4.2% over the period from 2007 to 2017; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2008, when it surged by 23% y-o-y. The level of toasted bread consumption peaked at $2.9B in 2014; however, from 2015 to 2017, consumption stood at a somewhat lower figure.

Production in the EU

In 2017, the amount of rusks, toasted bread and similar toasted products produced in the European Union totaled 1M tonnes, rising by 9.1% against the previous year. The total output volume increased at an average annual rate of +3.7% from 2007 to 2017; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period.

Exports in the EU

In 2017, approx. 157K tonnes of rusks, toasted bread and similar toasted products were exported in the European Union; flattening at the previous year. The total export volume increased at an average annual rate of +2.2% over the period from 2007 to 2017; the trend pattern remained relatively stable, with only minor fluctuations being recorded over the period under review.

In value terms, toasted bread exports stood at $420M (IndexBox estimates) in 2017. The total export value increased at an average annual rate of +2.4% from 2007 to 2017; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, toasted bread exports attained their maximum at $477M in 2014; however, from 2015 to 2017, exports stood at a somewhat lower figure.

Exports by Country

Italy (28K tonnes), Spain (20K tonnes), the Netherlands (18K tonnes), France (13K tonnes), Bulgaria (10K tonnes), Portugal (8.7K tonnes), Sweden (8.3K tonnes), Finland (7.5K tonnes), the UK (7.1K tonnes), Belgium (6.4K tonnes), Germany (5.8K tonnes) and Lithuania (5.6K tonnes) represented roughly 88% of total exports of rusks, toasted bread and similar toasted products in 2017.

From 2007 to 2017, the most notable rate of growth in terms of exports, amongst the main exporting countries, was attained by Lithuania, while the other leaders experienced more modest paces of growth.

In value terms, the largest toasted bread markets worldwide were Italy ($88M), the Netherlands ($50M) and Spain ($41M), together comprising 43% of total exports. France, Bulgaria, Sweden, Finland, Portugal, Germany, Belgium, the UK and Lithuania lagged somewhat behind, together comprising a further 46%.

Export Prices by Country

In 2017, the toasted bread export price in the European Union amounted to $2.7 per kg, going up by 2.8% against the previous year. The the toasted bread export price continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2008, when the export price increased by 12% against the previous year. The level of export price peaked at $2,962 per tonne in 2014; however, from 2015 to 2017, export prices remained at a lower figure.

There were significant differences in the average export prices amongst the major exporting countries. In 2017, the country with the highest export price was Sweden ($3,363 per tonne), while Lithuania ($705 per tonne) was amongst the lowest.

From 2007 to 2017, the most notable rate of growth in terms of export prices was attained by the Netherlands, while the other leaders experienced more modest paces of growth.

Imports in the EU

In 2017, toasted bread imports in the European Union stood at 177K tonnes, approximately mirroring the previous year. The total import volume increased at an average annual rate of +2.4% over the period from 2007 to 2017; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period.

In value terms, toasted bread imports totaled $391M (IndexBox estimates) in 2017. The total import value increased at an average annual rate of +1.7% from 2007 to 2017; however, the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed throughout the analyzed period. Over the period under review, toasted bread imports attained their maximum at $413M in 2014; however, from 2015 to 2017, imports remained at a lower figure.

Imports by Country

In 2017, France (37K tonnes) and Belgium (27K tonnes) were the largest importers of rusks, toasted bread and similar toasted products in the globe, together creating 36% of total imports. It was distantly followed by Spain (15K tonnes), Germany (15K tonnes), Italy (12K tonnes) and the Netherlands (8.7K tonnes), together creating 28% share of total imports. The following importers – the UK (7.8K tonnes), Austria (7.3K tonnes), Portugal (5.7K tonnes), Romania (5.3K tonnes), Ireland (4.2K tonnes) and Greece (4.2K tonnes) together made up 20% of total imports.

From 2007 to 2017, the most notable rate of growth in terms of imports, amongst the main importing countries, was attained by Austria, while the other leaders experienced more modest paces of growth.

In value terms, France ($80M), Belgium ($41M) and Spain ($38M) constituted the countries with the highest levels of imports in 2017, with a combined 41% share of total imports. Germany, the UK, the Netherlands, Italy, Austria, Portugal, Ireland, Greece and Romania lagged somewhat behind, together comprising a further 42%.

Import Prices by Country

The toasted bread import price in the European Union stood at $2.2 per kg in 2017, going up by 4.7% against the previous year. The the toasted bread import price continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2008, when it surged by 17% year-to-year. In that year, the import prices for rusks, toasted bread and similar toasted products attained their peak level of $2.8 per kg. From 2009 to 2017, the growth in terms of the import prices for rusks, toasted bread and similar toasted products failed to regain its momentum.

Import prices varied noticeably by the country of destination; the country with the highest import price was the UK ($3,873 per tonne), while Belgium ($1,508 per tonne) was amongst the lowest.

From 2007 to 2017, the most notable rate of growth in terms of import prices was attained by the UK, while the other leaders experienced more modest paces of growth.

Source: IndexBox AI Platform