SmartKargo has been selected by Alaska Airlines to provide its booking engine for Alaska’s expanding cargo business throughout North America. SmartKargo will provide the technology to drive growth and

business innovation for the carrier.

The cloud-based SmartKargo solution will ease use for cargo customers through a smart booking process that allows users to input the booking requirements on a single screen. The engine comes pre-

loaded with key information, such as IATA regulatory and commodity codes. The technology also enables the e-AWB which is central to IATA’s paperless initiative.

“SmartKargo’s “commitment to drive innovation aligns with our commitment to deliver the best customer experience in the business provides,” said Jason Berry, Alaska Airlines’ Managing Director of Cargo.

The SmartKargo platform is an advanced air cargo management solution that is built upon the

Microsoft Azure cloud and deliver s a range of benefits for users, including flexible pricing and ratemaking to increase cargo sales; ease of use for quick completion of all tasks; and 24/7 call

support from trained SmartKargo experts through three global call centers.

“Our team is energized by the opportunity to partner with Alaska Airlines to bring leading edge

technology to drive their business,” said Jay Shelat, Executive Vice President Sales for SmartKargo.

“The Alaska team brings a high standard of excellence across the board, and we look forward to providing them with an agile and innovative technology layer to facilitate their success.”

SmartKargo’s “born in the cloud” solution was engineered by a team from the Massachusetts Institute of Technology and features instant access to shipment information for all members of the cargo chain. Built upon the $15 billion investment in global Azure cloud infrastructure by partner Microsoft, the product stays up-to-date with the latest tech standards. The scalable product can also be integrated with other systems for key initiatives such as mobility, business intelligence and ecommerce.