Revolutionizing Global Draft Beer Supply Chain - Global Trade Magazine
  November 15th, 2016 | Written by

Revolutionizing Global Draft Beer Supply Chain

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  • Beer keg logistics is about to change.
  • BeerQX will provide transatlantic cold-chain controlled bulk transport service for beer brewers.
  • U.S. craft beer will now arrive in the UK faster and fresher than before.

When it comes to exporting beer across the Atlantic, brewers have been forced to compromise either quality or cost. They send plastic one-way kegs that may not offer the quality and reliability brewers seek or they ship expensive stainless steel kegs and incur high loss rates or inefficient logistics.

Now, that equation will change. The two largest keg solutions providers in the world, which provide stainless steel kegs and keg services to brewers in the United States and the United Kingdom, join forces.

The UK’s Close Brothers Brewery Rentals (CBBR) and U.S.-based MicroStar Logistics are collaborating to offer brewers the quality, flexibility, and efficiency that comes with a combined scale of over four-million kegs. This new collaboration, called beerQX, will provide a high-quality transatlantic cold-chain controlled bulk transport service designed by brewers for brewers. U.S. craft beer will now arrive in the UK faster and fresher than ever before and UK and European brewers will now be able to get their beer to the US more efficiently than ever.

“The global beer industry is evolving rapidly and one clear theme across nearly all brewers is an interest in higher quality, more efficient export solutions,” said Paul Sherman, managing director of CBBR. “As we got to know MicroStar, we were impressed with the complementary nature of our businesses and quickly realised that by working together we could offer unparalleled beer export solutions.”

“Both MicroStar and CBBR were created to help brewers grow and beerQX is a natural extension of that mission,” says MicroStar’s president and CEO Michael Hranicka. “In addition to relying on us to meet their existing keg needs in their home markets, through beerQX, brewers can now benefit from our combined expertise and dense network of stainless steel kegs to get their beer to new markets across the Atlantic.”

BeerQX expects to begin serving brewers in the US and UK starting in the first half of 2017 and will look to quickly expand into additional European markets shortly after.

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