EU Chewing Gum Market | Mondelez International Inc., Mars, Tootsie Roll Industries Inc. - Global Trade Magazine
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  July 12th, 2019 | Written by

EU Chewing Gum Market | Mondelez International Inc., Mars, Tootsie Roll Industries Inc.

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  • From 2007 to 2017, the most notable rate of growth in terms of import prices was attained by Romania.
  • In value terms, Germany ($49M) constitutes the largest market for imported chewing gum in the European Union.
  • In 2017, imports of chewing gum in the European Union totaled 36K tonnes.

IndexBox has just published a new report, the EU – Chewing Gum – Market Analysis, Forecast, Size, Trends And Insights. Here is a summary of the report’s key findings.

The revenue of the chewing gum market in the European Union amounted to $117M in 2017, standing approx. at the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers’ margins, which will be included in the final consumer price).

Over the last decade, chewing gum consumption continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2008, when the market value increased by 17% against the previous year. In that year, the chewing gum market reached its peak level of $148M. From 2009 to 2017, the growth of the chewing gum market failed to regain its momentum.

Production in the EU

In 2017, chewing gum production in the European Union totaled 15K tonnes, approximately reflecting the previous year.

Exports in the EU

In 2017, the amount of chewing gum exported in the European Union totaled 28K tonnes, coming down by -2.6% against the previous year. Over the period under review, chewing gum exports continue to indicate a perceptible reduction.

In value terms, chewing gum exports amounted to $183M (IndexBox estimates) in 2017.

Exports by Country

Spain (5.1K tonnes), the Netherlands (5K tonnes), France (4.7K tonnes) and the UK (3.4K tonnes) represented roughly 65% of total exports of chewing gum in 2017. It was distantly followed by Germany (2.2K tonnes), making up 7.7% share of total exports. Portugal (943 tonnes), Belgium (912 tonnes), Italy (761 tonnes), Poland (715 tonnes), Romania (676 tonnes), Denmark (649 tonnes) and Greece (525 tonnes) followed a long way behind the leaders.

From 2007 to 2017, the most notable rate of growth in terms of exports, amongst the main exporting countries, was attained by Romania, while the other leaders experienced mixed trends in the exports figures.

In value terms, the Netherlands ($39M), France ($38M) and Spain ($23M) were the countries with the highest levels of exports in 2017, together comprising 55% of total exports. These countries were followed by the UK, Germany, Poland, Italy, Belgium, Romania, Portugal, Greece and Denmark, which together accounted for a further 36%.

Export Prices by Country

The chewing gum export price in the European Union stood at $6.5 per kg in 2017, increasing by 5.4% against the previous year. Over the last decade, it increased at an average annual rate of +1.0%.

There were significant differences in the average export prices amongst the major exporting countries. In 2017, the country with the highest export price was France ($8,025 per tonne), while Portugal ($3,895 per tonne) was amongst the lowest.

From 2007 to 2017, the most notable rate of growth in terms of export prices was attained by Poland, while the other leaders experienced more modest paces of growth.

Imports in the EU

In 2017, imports of chewing gum in the European Union totaled 36K tonnes, coming down by -3.8% against the previous year.

In value terms, chewing gum imports totaled $183M (IndexBox estimates) in 2017. In general, chewing gum imports continue to indicate a measured reduction. The level of imports peaked at $251M in 2008; however, from 2009 to 2017, imports failed to regain their momentum.

Imports by Country

In 2017, Germany (9K tonnes), distantly followed by the Netherlands (4.8K tonnes), Spain (3.4K tonnes), the UK (2.7K tonnes), Belgium (2.3K tonnes) and France (1.9K tonnes) were the key importers of chewing gum, together creating 67% of total imports. Romania (1.3K tonnes), Poland (1.2K tonnes), Italy (1.2K tonnes), Denmark (897 tonnes), the Czech Republic (821 tonnes) and Sweden (771 tonnes) took a minor share of total imports.

From 2007 to 2017, the most notable rate of growth in terms of imports, amongst the main importing countries, was attained by Spain, while the other leaders experienced mixed trends in the imports figures.

In value terms, Germany ($49M) constitutes the largest market for imported chewing gum in the European Union, comprising 27% of total chewing gum imports. The second position in the ranking was occupied by the Netherlands ($23M), with a 13% share of total imports. It was followed by Spain, with a 8.4% share.

Import Prices by Country

In 2017, the chewing gum import price in the European Union amounted to $5.1 per kg, approximately reflecting the previous year. Over the period under review, the chewing gum import price, however, continues to indicate a relatively flat trend pattern.

Average import prices varied somewhat amongst the major importing countries. In 2017, major importing countries recorded the following import prices: in the Czech Republic ($6,141 per tonne) and Belgium ($5,452 per tonne), while Romania ($4,197 per tonne) and Spain ($4,539 per tonne) were amongst the lowest.

From 2007 to 2017, the most notable rate of growth in terms of import prices was attained by Romania, while the other leaders experienced more modest paces of growth.

Source: IndexBox AI Platform


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