Corote Sabores, Cachaça 61 Sixtyone, and Corote Vodka will initially be exported to two U.S. states: Florida and Texas

Missiato Indústria e Comércio Ltda., based in Santa Rita do Passa Quatro (SP), Brazil, and a benchmark in the alcoholic beverage sector, is taking a new step in its international expansion strategy by starting exports of its brands to the United States, the first North American country to import its products. The brands being introduced to the U.S. market include Corote Sabores—one of the company’s most iconic products—Cachaça 61 Sixtyone, and Corote Vodka. The internationalization project kicks off this March, with the first shipments heading to Florida and Texas, two major alcohol consumption hubs in the country. This initiative further strengthens Missiato’s already established presence in several countries, including Panama, Costa Rica, Haiti, Portugal, Belgium, Paraguay, Chile, Bolivia, Singapore, Equatorial Guinea, Guinea-Bissau, and Angola.  

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Entering the U.S. market represents a strategic move to diversify distribution channels, create new business opportunities, and enhance competitiveness in the beverage sector. To meet market requirements, Paulo Sérgio Rosolem, Missiato’s Export Sales Manager, explains that the products have undergone packaging and labeling adjustments, with translations fully adapted to English in compliance with U.S. regulations. “This adaptation reinforces Missiato’s commitment to delivering high-quality products and solidifying its presence in global markets.”  

According to a report by Mordor Intelligence, the U.S. spirits market is valued at approximately $78.94 billion, with projections to reach $100.85 billion by 2029, reflecting a compound annual growth rate (CAGR) of 5.02% over the period. On a global scale, the alcoholic beverage market was valued at $417.84 billion in 2023 and is expected to reach $529.31 billion by 2031, growing at an annual rate of 3%.  

Paulo Sérgio Rosolem highlights that this growth scenario in the U.S. presents a significant opportunity for Missiato’s exports. “We are confident and committed to gaining market share. With a structured approach and strong partnerships, our goal is to establish a consistent and expanding presence in the U.S. spirits industry, captivating both Brazilian consumers familiar with our brand and new customers,” he explains.  

To meet demand and ensure product quality, Missiato is investing in increased production capacity through the acquisition of new equipment, machinery, and industrial process automation. “As we expand in this market, innovation—an integral part of our company’s DNA—will help us identify opportunities and develop products aligned with local consumer preferences,” adds Paulo Sérgio Rosolem.  

With 66 years of experience, Missiato Indústria e Comércio Ltda. has established itself as a leading producer and distributor of alcoholic beverages in Brazil and international markets. Despite its global expansion, the Brazilian market remains a fundamental pillar of Missiato’s business. “The company continues to invest in strengthening its brand in Brazil and expanding its product line to cater to diverse consumer profiles,” concludes the Export Sales Manager.