CMA CGM Develops New Generation of Containers - Global Trade Magazine
  April 29th, 2016 | Written by

CMA CGM Develops New Generation of Containers

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  • New shipping containers safely carry live lobsters.
  • New shipping containers maintain lobsters’ natural habitat.
  • Global container innovation relies on CMA CGM’s reefer expertise and INNOPURE technology.

The CMA CGM Group recently launched AQUAVIVA, a new generation of containers which allows for the safe carriage of live lobsters in their original water in conditions maintaining their natural habitat. The development of this global innovation relies on CMA CGM’s reefer expertise and the unique technology INNOPURE, developed by EMYG Environnement & Aquaculture.

Previously lobsters were carried either frozen by sea or alive and on ice by airfreight. With the new AQUAVIVA container, they can now travel by sea in optimal conditions maintaining their natural habitat. This mode of transport relies on three major characteristics. It replicates the lobsters’ natural living conditions. It guarantees the water’s optimum temperature during transportation. And it preserves the water’s oxygen level and quality, thanks to INNOPURE and its natural filtration system.

Lobsters are carried in optimal conditions during the whole transport process within their natural water, from fishing area until arrival at wholesalers or restaurants. This guarantees first-day freshness, according to CMA CGM.

The arrival of the Aquaviva container is the result of four years of research and development between CMA CGM reefer teams and EMYG Environnement & Aquaculture, a company specialized in water purification and filtration.

This global innovation offers a unique solution in the transportation of live lobsters. Initial markets will be North America and Europe. The collaboration will continue and will allow maritime transportation for other live seafood.

CMA CGM has a network of reefer experts in 85 countries. The carrier offers customized transportation solutions for all citrus fruits, seafood, and other temperature sensitive products. The group as a reefer container fleet of 200,000 units.

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