Blockchain for The Supply Chain - Global Trade Magazine
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  June 6th, 2018 | Written by

Blockchain for The Supply Chain

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  • Jettainer launched a three-day Think-A-Thon at the start of transport logistic China.
  • Logistics students from Tongji University searched for new blockchain applications in global supply chains.
  • "Blockchain technology is predestined to optimize processes along the supply chain."

Jettainer launched its three-day Think-A-Thon at the start of transport logistic China, which took place from May 16 to 18, 2018, in Shanghai. Together with 25 logistics students from Tongji University, the leading international service partner for outsourced unit load device (ULD) management is going about a thinking marathon. The aim is to search directly on the international industry platform for new approaches for the application of blockchain technology in global supply chains.

The Think-A-Thon was initiated by Jettainer in cooperation with the transport logistic cluster of Messe München and the PR agency Medienbüro am Reichstag. The students will work on various questions in five groups and develop and elaborate ideas directly at the fair in exchange with various exhibitors. The results were  pitched to the trade audience on the last day of the fair.

“Blockchain technology is predestined to optimize processes along the supply chain,” said Carsten Hernig, Managing Director of Jettainer GmbH. “We are still at the beginning, but it is already extremely exciting. We hope that the cooperation with the students will give us a fresh look and many creative ideas that will help us to develop concrete applications.”

Jettainer sees itself as a driver of digitalization and innovations in the field of cargo handling. For example, the company has already developed a big data-based decision support system, a technology that learns independently and thus helps to increase the efficiency of ULD management. The “ULD Black Box”, which turns air freight containers into “smart ULDs”, will also be presented at the trade fair in China.

Jettainer is a wholly owned subsidiary of Lufthansa Cargo AG. Jettainer is currently responsible for the complete management of 90,000 units – so-called unit load devices – for 26 airlines.

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