Shah Noor, Author at Global Trade Magazine

Modern farming practices include selling agricultural products online to global buyers. It is one of the easiest ways to share agricultural seeds, crops, and yield with farmers working in the other corner of the world. Cultivation and harvesting are dependent on various factors, and the unavailability of every seed, fertilizer, and other related equipment and supporting chemicals plays an important role. Lack of anything can destroy the hardship of farmers without any return. Trading agricultural products and equipment online has provided farmers with a new perspective to work without any hindrance and is a need in today’s time. Let’s look at the top e-commerce websites that farmers can use to increase their network and approach digitally.

Scope of Selling Agricultural Products Online:

One of the most significant sectors in the world, agriculture has been evolving more than ever before. Many modern practices are taking place regarding planting, cultivating, harvesting, and other procedures.

When we talk about the digital trade of agricultural products, there are numbers to prove the high scope and profitability of crop and fertilizer distribution around the world. The digital agricultural trade market size was valued at 23.88 billion USD in 2023, and it is projected to grow with a CAGR of 13.5%, providing an estimated value of 123.87 billion US dollars in 2036.

The market is currently valued at 23.46 billion USD in 2024.

High numbers indicate that selling agricultural products online for farmers can be highly beneficial. However, certain factors play an essential role, such as government policies, the law and order situation in the country, floods or droughts, and sudden demand increases.

List of Top Online Platforms For Farmers To Sell their Products:

Here’s a list of top online platforms where farmers worldwide can find buyers for their products:

1. Tradewheel.com

Tradewheel.com is a popular online platform for farmers to sell their produce globally. As a farmer you can use its user-friendly interface and extensive category options, that connects agricultural sellers with international buyers. This ecommerce platform for farmers supports bulk trading of products like grains, seeds, fertilizers, and farm equipment.

Tradewheel.com offers a competitive advantage with its focus on B2B selling for farmers, especially for large-scale transactions. Its advanced search filter and global reach make it an ideal choice for exporters looking to grow their business while maintaining transparency and trust.

2. Farm Lead

Farm Lead simplifies the sales process for farmers by linking them directly with local buyers, such as restaurants, schools, and grocery stores. This platform for farmers to sell their produce focuses on wholesale transactions, enabling efficient order and inventory management.

Farmers can update product availability, set minimum orders, and streamline deliveries, making it an ideal ecommerce website for farmers targeting wholesale markets. With its commitment to local sourcing, Farm Lead focuses on better buyer-seller relationships while reducing dependence on intermediaries. The platform is perfect for farmers looking to fulfill the growing demand for fresh, locally-sourced goods.

3. LocalHarvest

A pioneer among agricultural websites for farmers, LocalHarvest supports the farm-to-table movement by helping farmers sell directly to consumers. The website enables producers to list items like fresh produce, meats, and dairy, along with subscription-based packages. This online marketplace for farmers promotes local and sustainable food systems.

Its extensive reach makes it an excellent choice for farmers offering seasonal or organic products. By prioritizing transparency and product tracking, the platform empowers farmers to connect with conscious and aware consumers who value quality and sustainability.

4. AgriMarket

AgriMarket is a reliable ecommerce platform for farmers focusing on bulk sales of grains, pulses, and other farm commodities. It acts as a bridge between producers and large-scale buyers such as millers, traders, and exporters. Farmers all over the world benefit from its transparent pricing system, which ensures competitive rates for their goods.

This website for farmers to sell their products also provides market insights, helping users make informed decisions. AgriMarket’s specialized tools and buyer network make it an excellent choice for large-scale agricultural operations aiming to optimize sales.

5. AgroFy

AgroFy is a global marketplace for farmers offering a diverse platform to sell agricultural products and supplies. From seeds and fertilizers to heavy equipment, this platform caters to the entire farming ecosystem. Farmers can list products easily, access buyer inquiries, and negotiate terms directly. With its strong presence in both business and consumer markets, AgroFy supports cross-border transactions, making it a leading online platform for farmers to sell their produce internationally. The site also provides valuable industry insights, empowering farmers to stay ahead in the market.

6. Facebook

Social media platforms like Facebook emerging as powerful online marketplaces for farmers. Farmers can use Facebook to create posts showcasing their products, engage directly with buyers, and leverage location-based targeting.

Facebook’s Marketplace feature allows for local transactions, while posting engaging videos help farmers reach a broader audience. Another way to use Facebook is to join niche groups related to agricultural products they want to sell like organic produce, flowers, and artisanal goods. By combining storytelling with sales, Facebook serves as an accessible platform for farmers to sell their products without significant investment.

7. BigHaat

BigHaat is a specialized ecommerce website for farmers in India, focusing on selling farming inputs like seeds, fertilizers, and equipment. Farmers can access a wide range of high-quality products and place orders online with ease. This agricultural website for farmers also features expert advice on crop management and pest control, making it a best solution for farming needs.

BigHaat’s trusted logistics network ensures timely deliveries, even to rural areas. For Indian farmers seeking cost-effective, high-quality solutions, BigHaat is a go-to platform for farmers to sell their produce indirectly by enhancing crop quality.

8. KisanMandi

KisanMandi is a trusted ecommerce platform for farmers in India, offering direct access to buyers without intermediaries. Farmers can sell fresh produce, dairy products, and other goods, ensuring better prices and higher profits. The platform emphasizes transparency by providing real-time market rates and facilitating direct negotiations.

This website for farmers to sell their products is particularly beneficial for small-scale producers looking to tap into urban markets. KisanMandi’s commitment to empowering farmers has made it a popular choice for those seeking fair trade opportunities.

9. Alibaba.com

Alibaba.com is a global ecommerce platform for farmers designed for large-scale B2B transactions. Farmers can sell bulk quantities of grains, spices, or processed goods to international buyers. The platform’s advanced tools for product listing, secure payment systems, and logistics management make it a top marketplace for farmers targeting export markets.

Its extensive buyer network spans multiple industries, providing a reliable channel for scaling up operations. With Alibaba.com, farmers can compete on a global stage while ensuring streamlined trade practices.

10. Amazon

Amazon serves as a versatile online platform for farmers to sell processed goods like packaged food, organic produce, and honey. Its global reach ensures farmers gain exposure to millions of customers. Amazon’s service allows sellers to store, package, and ship products with ease, enhancing convenience.

This ecommerce website for farmers is ideal for those looking to build a brand and expand their product lines. By leveraging Amazon’s tools and analytics, farmers can optimize sales and tap into lucrative markets worldwide.

Pros and Cons of Selling Agricultural Products On These Platforms:

Platform

Pros

Cons

Tradewheel.com

– Global reach for B2B buyers.

– Ideal for bulk trading.

– Requires competitive pricing to attract buyers.

Farm Lead

– Streamlined inventory management.

– Focuses on wholesale buyers.

– Limited to wholesale transactions

– Not ideal for global sales.

LocalHarvest

– Promotes sustainable, local food systems.

– Customer support.

– May require personal delivery arrangements.

– Limited reach for international sales.

AgriMarket

– Transparent pricing system.

– Suitable for large-scale commodity sales.

– Not ideal for niche or value-added products.

– Requires bulk production capabilities.

AgroFy

– Supports both B2B and B2C sales.

– Handles diverse product categories.

– Higher competition among sellers.

– Requires familiarity with global trade practices.

Social Media

– Free to use.

– Instant engagement with local buyers.

– Limited to local reach unless ads are used.

– Requires consistent content creation.

BigHaat

– Specialized for farming needs.

– Expert advice available.

– Limited to Indian markets.

– Focuses more on inputs than sales.

KisanMandi

– Eliminates middlemen.

– Great for fresh produce.

– Primarily focused on Indian farmers.

– Limited export opportunities.

Alibaba.com

– Extensive buyer network.

– Advanced tools for secure trading.

– Requires bulk quantities for competitive pricing.

– High fees for premium services.

Amazon

– FBA simplifies logistics.

– Brand-building potential.

– Higher fees for listings and fulfillment.

– Competition with established brands.

Criteria To Choose The Best Online Platform For Farmers:

What should be the correct criteria to choose the best platform? To solve this problem, we have mentioned some parameters where you can analyze which platform is ideal for you to sell your agricultural products online:

Ease of use: The first criterion is to choose a platform that is easy to use and does not overcomplicate things, especially if you are a farmer new to selling products online.
Affordability: Cost is one of the most significant factors affecting your decision to sell agricultural products online. Make cost-effective choices, such as choosing platforms that are free to use and register.
International market reach: It is better to start selling locally in the beginning, but your aim should be to go global and look for international buyers for farming products.
Specialized tools: Choose popular platforms for efficient tools for managing inventory, orders, and delivery.
Options for B2B sales: It is better to make business relationships with wholesalers as they develop long-term relationships. Business sales are not limited to one time as compared to consumer sales.

Conclusion

In this blog, we have examined traditional practices of selling agricultural products and shed some light on the high impact of online crop distribution by highlighting the top ten online platforms for farmers. These platforms allow farmers to increase their profits and meet several fellow regional and international farmers who can exchange their products, enabling you to have high-quality products and equipment for enhanced efficiency.

To expand your business and achieve a new level of success, or to get one step ahead of existing competitors, you can expand globally with international buyers and exporters interested in trading with you.

Finding buyers internationally may seem challenging due to the number of competitors. However, if you are guided properly, you can meet many genuine buyers and exporters who will introduce your business to their market and audiences to make it global. We have provided the top 10 global b2b marketplaces through which you can connect with genuine international buyers and exporters for your business.

10 Best B2B Platforms to Find International Buyers for Export

Here’s a list of top b2b marketplaces to find international buyers and exporters for successful business expansion:

B2B Platform	Specification	Rating (out of 5)
Alibaba	Largest global B2B marketplace connecting various industries.	4.8
Tradewheel.com	Fast-growing B2B platform with a vast global network.	4.5
Global Sources	Trusted platform for electronics and consumer goods trading.	4.7
Made-in-China	Focuses on Chinese suppliers and global buyer connections.	4.6
EC21	South Korea-based B2B site for machinery and electronics.	4.4
Volza	Streamlined platform connecting exporters with global buyers.	4.3
ThomasNet	Industrial-focused platform with a strong North American network.	4.6
IndiaMART	Leading Indian B2B marketplace catering to international buyers.	4.5
EuroPages	European B2B platform connecting businesses across the EU.	4.2
DHgate	Chinese platform linking suppliers with buyers for consumer goods.	4.4

1. Alibaba.com

It is one of the biggest buyers and sellers’ directories through which you can go global. Alibaba.com is the biggest place to find buyers for your international business. The websites receive millions of buyers daily who are in need of a supplier who can provide bulk quantities of products, be responsive, and offer great affordable prices.

If you are taking the initial steps to enter the international market online, you must create an account in this b2b market giant and become a part of the growing community. Get a chance to sell your items to international buyers and exporters on your terms and conditions and secure a verified tag from the website owners for being credible and honest.

2. Tradewheel.com

Tradewheel.com can help you find export businesses to find international buyers. This platform makes it buying and selling quick and simple for companies. Sellers can list their products and set up their virtual shop on Tradewheel.com with ease.

It is due to the simple user interface that is designed specifically for your ease. You can get genuine international buyers’ leads every day, even during high competition and saturation. You can visit the RFQ pages, understand the buyer’s point of view, and eventually update your product listing.

3. Global Sources

Global Sources is another globally recognized b2b marketplace for finding buyers for export businesses. It originated in Hong Kong, China, but it has a network of globally renowned business wholesalers from all over the world looking for market buyers. It is a multi-channel platform with a very innovative user module that gets updated after some time to maximize customer satisfaction.

Users can explore the platform and sign in with a business account to create a virtual shop and list their products. Global buyers from China will start approaching you as soon as you list your products. You can increase the chances of getting orders from international buyers by giving them the perks and benefits of easy product delivery.

4. Made-in-China

Made-In-China will increase your business circle and help you find the best distributors in China who will buy from you and sell it for some commission. Made-In-China is a wholesale trading platform based on Chinese suppliers and distributors. They have been working to boost their economy by engaging in regional trade. However, anyone can buy from the platform. You can place your queries regarding finding the exporters in a high filter search bar, and web smart filters will do the rest for you.

You can also select exporters for your business by checking their ratings and experiences and reading about them before making a connection. This way, you will know that you are investing your time and money in the right place.

5. Volza

Volza is a powerful B2B platform designed for finding international buyers and exporters across a wide range of industries. Here, you can get detailed insights into global trade data, allowing users to search for suppliers, buyers, and their shipment histories. You can maximize the results by utilizing advanced filters and narrow down results based on specific products, countries, and trade volumes.

Volza’s user-friendly interface makes it easy to identify potential export partners and analyze market trends. With access to a vast database of verified businesses, Volza is an incredible tool for companies looking to expand their international trade opportunities effectively.

6. ThomasNet

Planning to expand your business in the USA? You can find exporters in the USA through ThomasNet. It is an online wholesale b2b directory where you can buy and sell products to exporters. The USA is a massive consumer and industrial goods market and probably one of the best places to begin your global business journey.

Apart from that, through ThomasNet, you can get into the ever-growing US market, which is highly innovative and is taking a lot of opportunities for growth and expansion for your business. The market has yet to be saturated, and there is still much potential for newcomers.

7. IndiaMART

IndiaMART is an online b2b platform from India where you can find international buyers in India. It is the world’s growing economy that has a high scope for market entry. You can join the platform to find exporters of your business.

The platform has been serving for 28 years of excellence, providing easy sourcing opportunities to wholesalers around the world. You can connect with Indian wholesalers who have a high potential to take your business to the next level of success.

8. EuroPages

EuroPages is a B2B platform that connects European exporters with international buyers across various industries. To find exporters or buyers, simply search for specific products or suppliers and filter results by country, industry, or business activity. EuroPages offers detailed company profiles, allowing you to assess suppliers’ credibility, certifications, and export capabilities.

As a Europe-focused platform, it’s particularly useful for industries like manufacturing, machinery, and food products. You can register your business for free and browse the directory. You will also have a chance to connect directly to exporters or buyers to initiate deals.

9. DHgate

DHgate is a China-based B2B platform that connects small and medium-sized businesses with international buyers, focusing mainly on consumer goods like electronics, apparel, and home products. To find exporters, simply enter your product category into the search bar, then refine your results using filters such as minimum order quantities, price, and shipping options.

Apart from a comprehensive product directory, DHgate offers secure payment methods and buyer protection programs, ensuring a safe transaction experience. For exporters, DHgate provides access to a global market and tools to promote their products to international buyers.

10. EC21

EC21, based in South Korea, is a B2B marketplace primarily catering to industrial, electronic, and machinery sectors. You can browse by product category or use the search function to filter and find international buyers or exporters. EC21 offers various membership levels, providing verified exporter status for reliable transactions.

The platform’s focus on high-demand industries, such as electronics, chemicals, and machinery, makes it an ideal space to connect with qualified buyers and sellers from around the world.

The Major Advantages of Entering the Export Market

Business expansion and growth has several advantages. Here are some of the top advantages that you will achieve after starting to expand your business internationally:

1. Economies of Scale

Introducing your business to international buyers will allow you to manufacture more product inventory that will reduce the per-unit cost of production. The more the number of buyers increases the more production will increase.

2. Learning and Innovation

Growing globally will help in learning about the global demand. You will learn various patterns of consumer behaviors and their purchasing and money-spending habits and dynamics on certain products. Each region will help you to innovate your products and services which is highly beneficial in terms of business.

3. Government Incentives

When you start exporting your products to the international market, you are actually contributing to the economy of the country you are living in. Higher exports will benefit the economy and the government often provides great incentives and concessions to companies who increase their exports. It is a great chance to avail government services and incentives altogether.

4. Enhanced Brand Visibility

More people will know about your business. It is a great way to enhance brand visibility with a wider audience and allow them to know your business better. It will eventually increase your goodwill and brand recognition.

5. High Profit Margin

Eventually, when thinking about finding buyers internationally, it will increase the chances of expenses and revenue. It will be costly initially but will provide a high-profit margin once you successfully enter the market.

Summary

In the end, we can conclude that aiming for going global and finding international buyers requires a lot of strategies, planning and correct execution. However, the easiest and most convenient way of finding global buyers is to go through the above-mentioned top 10 b2b websites, where millions of wholesalers and retailers are giving their services to businesses that aim to expand. It is an excellent opportunity to find global buyers that, as compared to other ways, is cost-effective, easy, and provides immediate results.

10 Best Websites For Farmers To Sell Their Products