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Anders are 70 Years Young And what a journey it has been


Anders are 70 Years Young And what a journey it has been

Just as we celebrated the Queen’s Platinum Jubilee, marking our Queen’s 70 years on the throne, we’d like to also honor our 70th year milestone.

In the 1950’s, things were very different than they are now, the average house price was £1,800.00 (can you imagine)?

The technology landscape was emerging with the instant camera being demonstrated and the commercial microwave being produced.  Many say that life was simpler in these days, and perhaps it was, but the intention of innovation through the ages has always been that advancements mean convenience, and in today’s world, the purpose of progress, is to simplify everything, whilst ensuring decisions are made strategically by being data driven.  Take that instant camera and now look at your mobile phone.  Technology has converged.  In the power of your palm is not only the ability to get snappy happy, but to utilize maps, banking, social media, etc.  How much does that simplify your life?

And this is true whether you’re in a business to consumer (B2C) or business to business (B2B) environment.  In fact, modern life often intertwines both. Look around yourself right now. Whilst we may work from home, digital technology enables us to have a face-to-face meeting with people all over the world, removing the barrier of time and distance. Our mobile devices allow us to do business, manage money, check medical health, and order our groceries via intelligent apps Our homes have smart meters to track energy usage and change habits, our coffee machines have smart functions to remember our favorite drink.

As we look at Anders and our own transformation though time, from display delivery, a component part of our customers complete build, to being a strategic end-to-end product realization partner, we’d like to celebrate our success through our 70-year story.

Why customers come to Anders

Our customers tell us that they have partnered with and will continue to partner with Anders due to the power of our network. Our operational and supply chain teams don’t look for transactional customers, they look to build networks.  Our partnership networks benefit our customers; from design, to development, to manufacturing and beyond.  Keeping your supply chain simple, reducing your touch points, and therefore risk, we can be with our customers through their entire journey from point A to point Z and then back again for their next generation and their next generation, building long-term relationships, that have stood the test of time. 70 years to be exact.

The Need for Data

The well-known marketing mantra of ‘if you build it, they will come’, whilst this sounds wonderful, it’s now no longer right.  The pendulum has swung.  The power now sits with the person.  The individual who can join many others to vote on the success of your creation. Before you buy something, you look for a review. Before you book your holiday, you look for a review. Your experience, whether good or bad can now be shared and reshared, put into content, or taken out of context.  Mention in your home that you’d like a new alarm system, and on your social media, up pops adverts for solution providers, five minutes of research enables you to buy the one that has the highest score on Trust Pilot. That’s the new power of marketing.

Data, data, data. Let’s put ourselves into the shoes of that alarm provider.  Once upon a time they’d have been quite simply that: an alarm provider.  Now however, they benefit from a touch panel display that is designed to be placed within any environment, any temperature, any lighting condition, vandal proof, solar panel connection (conserving energy is a differentiator.) It needs to be aesthetically pleasing to fit many situations and be discreet.

But this electronics product company isn’t simply a buy our product, transactional company.  Aside from core competence of designing and building alarm systems, they have the ability to gather data that not only helps them to continuously improve their alarm system from one generation to another as they can monitor end-user performance, but they can also, via their embedded display system understand their end-user’s behavior in a greater way. Is there a geographical hotspot for alarms? Is there a rise in commercial or domestic use? Is there a size of business variation? Is there a type of business difference? Linking to their insurance provider even expands this reach of data or how behavior is researched and influenced.

The same approach can be used across almost any industry from smart utility metering where data collected can help us reduce utility bills and improve services, to healthcare which can provide personalized drug treatment and improve drug delivery to patients of the future.

Gathering data is intelligence to drive strategic decision making, and that’s the gold dust.

So, life may have seemed simpler in the 50’s however, today, our connection to intelligence, for insight will help us to shape tomorrow’s world.

This is why at Anders, and through our partnership ecosystem, we can offer our customers a vertically integrated and seamless journey from design concept to successful product launch and beyond.  We fulfil their primary requirements to bring their product to life, but it’s the role we play throughout the entire PLC that adds true value and differentiates Anders.

The display and embedded technology experts within Anders have reimagined the product conceptualization to realization experience to provide one that is both additive and addictive for our customers. One that not only enhance their business, portfolio, and strategic decision making via the learnings their technology is capable of, but they will also understand their own operations more effectively e.g., usage, downtime, demographics etc, all of which are essential for the health and wellbeing of their organization.  The result is a more sustainable company, with less waste at a time that we are all more climate and cost conscious.

So, quite simply put, partner with Anders to enhance your business through innovation, imagination, intelligence, to deliver a more insightful and intuitive end-user interface.

About Anders

Anders Electronics. is the market leader for solutions in display, embedded, and LED technology.

From design to development through to the supply of world class products for global B2B customers, they are the engineering and industry specialists, dedicated to making electronic touchscreen technology engaging and enjoyable.

Over 30 years ago, Anders started designing, developing, and delivering customized display solutions for the non-consumer industry and they haven’t stopped innovating since! Anders features a history of reliability and innovation, and lives to solve display engineering challenges.

Anders harnesses their expertise in display, embedded computing and touch control technology to help differentiate their customers’ products through exceptional design and engineering.

With an unrivalled depth of service, scope of engineering skill, scale of capabilities, global manufacturing reach, and speed of operations, the Anders portfolio is the most comprehensive in the industry.

Anders highlight how custom displays offer a robust, accessible and flexible solution

Anders’ business model is continuing to evolve to service the demands of the marketplace. The company, who have become well known for distributing displays and supporting display applications, now place more of an emphasis on helping customers specify their own customized LCD, TFT or Embedded displays. Foreseeing a greater demand for customized displays in the industry, Anders has optimized the company to be able to provide a greater level of support to customers who wish to develop a customized display, including managing the complete manufacturing process, from concept to finished product, with the company’s Asian manufacturing partners.

The transformation may appear sudden, but it is something the company has been working towards over a number of years, gradually adapting its value proposition to stay ahead of the industry curve.  As off-the-shelf displays have become commoditised, there is a growing gap in the market to provide comprehensive technical and engineering support for more sophisticated display and embedded display applications through customized hardware and software solutions.

This evolution of business priorities has allowed Anders’ to grow and optimize its in-house engineering expertise and use the experience that the company has gained over decades to replace the non-technical middlemen found in the industry, and provide a direct conduit between customers and their Asian manufactures. Anders can assume full control over the design, development and manufacturing process to make customer access to customized displays as pain free as possible.


Why choose to customize a display?

The vast majority of products today use some kind of display. For some devices, such as mobile phones or tablets, the display is almost the only way to interact with it. As time passes, more and more functionality has moved from electromechanical devices, like switches and buttons, to the screen itself.

There is a wealth of options available for designers that wish to buy a display off-the-shelf, including size, resolution, brightness, contrast, and touch technologies. Even with these choices, many companies underestimate the complexity of integrating the display hardware and software into the product. This complexity can include designing the perfect touch experience to coping with ESD problems, ensuring the design is robust and rugged with exact mounting options for ease of installation or selecting the correct connectivity options for the application. Every aspect of the integration process has the potential to shorten the product’s usable lifetime or, in the worst case, lead to a complete redesign.


Do you not want more?

With all the choices available, many companies have started asking, what differentiates my product from any other?

When the screen is the most visible feature of a product, designers who buy off-the-shelf displays from the same list of suppliers and use the same included software face the risk of competing products start to look and feel alike.

Forward thinking companies quite rightly want to put their own stamp on their products, and that is more than a logo on the start-up screen. A distinct look can help users tell the manufacturer at a glance. Other companies have products that are not suitable for the generally available screen ratios or sizes, or have applications that require more or less powerful electronic processors, or different mounting options. For those companies, a customised display is an ideal solution. But, are these displays not much more expensive?

Anders’ customers often state, a decision driven by price achieves only short-term gain and in reality brings long-term pain. Off-the-shelf displays offer no real advantages for the majority of applications. Cost-effective, customized displays are usually the smarter option for the longer-term. Specifying the display and processor to suit each specific product can help initially, as many companies are forced to over-specify displays or electronics, resulting in too much processing power or too many unnecessary features on the display for the application requirements, resulting in a higher cost solution that is actually needed.

There is also the question of obsolescence. Today’s displays and supporting electronics are designed for the consumer market and its short product life cycle. The majority of product designs in the industrial world are intended for much longer use. For those products, a component’s obsolescence could mean a costly redesign of the product. By specifying the display from the start, designers can choose products that have guaranteed availability for much longer periods, ensuring component supply for the whole product life cycle.

What is crucial, is specifying the product correctly and knowing the components that manufacturers have committed to supplying over the longer term. This is not always an easy task as there are a bewildering amount of different combinations to consider, and making a single wrong choice could lead to the expensive redesign that the customized solution was meant to avoid. Making the correct choices takes experience, so forming a partnership with an expert in the subject matter is the best way to ensure the completed specification is right first time.

It’s even better if that partner, who is now familiar with the requirements of the design, also has the contacts and expertise in the Chinese market to oversee the manufacture of the product. Anders has experts on-hand with decades of experience in both specifying displays and supporting electronics, as well as managing complex manufacturing projects in China for every type of application and vertical market. The company’s design-led focus will allow more of those experts to work directly with customers, and provide a broader range of support and services, which will ensure a seamless route from initial product specification to completed manufacturing.


About Anders

Anders Electronics plc. is a display and embedded display design specialist, dedicated to making electronic touchscreen technology safer, simpler and more enjoyable to use.

Over 30 years ago, Anders started designing, developing, and delivering customized display solutions, for the non-consumer industry, and haven’t stopped innovating since! Anders features a history of reliability and innovation and lives to solve display engineering challenges.

Anders harnesses their expertise in display, embedded computing and touch control technology to help differentiate their customer’s products through exceptional design and engineering.

For further information, please visit:

Anders will be on display at the forthcoming Engineering Design Show, 17 – 18 October 2018 ( at the Ricoh Arena in Coventry.  Stop past booth number G30 to speak to one of product designer engineers.  We are here to help you bring your touchscreen and embedded display technology to life.  We are the people behind the screen.