Nowadays, blogs are proving very useful in growing any business. And the same adage holds true for manufacturing businesses. In fact, if you own a manufacturing business, there are several tips that could prove handy to grow it with the help of a superb blog.
Why Manufacturing Businesses Need a Blog
There are a few reasons why manufacturing businesses need a blog. Firstly, a manufacturing business isn’t like a retail one. In retail businesses, you’ll be mainly selling stuff directly to a consumer. For a manufacturing business, you’ll be selling to both, the direct end-user of the product or even to an intermediary party.
In such cases, a blog can prove very useful to grow the business because an intermediate party might not promote your products as much as you would prefer. And furthermore, a good blog for a manufacturing business can also popularize your products in today’s highly competitive market.
A blog is a superb resource for branding your business and letting people online know that you’re offering excellent products that they would love to use, regardless of whether they are Business-to-Business (B2B) customers or Business-to-Consumer (B2C) buyers.
Tips to Grow Your Manufacturing Business with a Blog
Therefore, here are some excellent tips on how to grow your manufacturing business with a blog. You can adapt these tips to meet your own needs for marketing and promoting your business and products according to their nature and target clientele.
Provide Excellent Content
It goes without saying that content is the king of the blog. Therefore, to attract more visitors to your blog, it would require compelling content that people find interesting, engaging, and relevant to their needs. Content is also called the king of any blog.
This would also help you with the digital marketing processes necessary to promote your blog and get it on top of the Google search engine result page. The better the content, the higher your chances of attracting buyers that translate as customers.
Superb Digital Marketing
While we’re on the topic of digital marketing, here are some tips to consider. Hire a good digital marketer, either as a freelancer or full-time employee to do various digital marketing processes on your blog. That would be useful to rank your blog in the topmost searches of Google. And getting on the top always attracts more attention since nobody usually looks for websites or blogs that appear on the second or third page of Google search results.
Digital marketing processes include Search Engine Optimization- both on-page and off-page, social media marketing, and email marketing, among others. A good digital marketer will be able to offer these services that can help your manufacturing business to have a strong online presence and create a superb brand through a blog and your business website.
Spread Out Through Social Media
As part of efforts to promote your blog for the manufacturing business, also open Facebook, Twitter, LinkedIn, Instagram and Pinterest accounts. That way, you can disseminate information about any new posts on your blog very quickly to your followers. And one of the best things about social media posts about your blog is that it would attract people to share your posts if they’re interesting.
Social media also provides you with an opportunity to interact with potential buyers or others that are interested in your manufacturing business and its products. These people can be your prospective customers. If you handle their queries and suggestions or comments carefully, you could convert them as buyers for your products.
Provide Affiliate Links
You can also provide affiliate links to your own products through your manufacturing business blog. That’s because some 90 percent of buyers trust blogs more than company websites and ads. And they read blogs in the initial stages of buying anything before placing an order. Therefore, a superb blog about your manufacturing business can help swing the decision in your favor.
When you provide affiliate links even to your own business website, you’re actually asking potential leads to take action immediately. Very often, this translates as instant sales for your products and helps your manufacturing business to grow.
Create an Email Marketing List
Generally, every blog has a contact form. And you can capture the names, locations, and email IDs of persons that comment on your blog through this contact form or comments section. Now, why would a person part with their email IDs? The answer is simple. They’ll give their email IDs only when your content is attractive, useful, and relevant to their needs.
And you can create an email list and use it for email marketing. If you find that any person comments, or contacts you, through the blog, you could convert them as customers by making special offers or asking your marketing team to approach these potential leads to secure business for your organization.
Speak About Your Industry
As a blogger for your manufacturing business, you can also provide news and views about the latest happenings in your industry in general. That keeps readers and other stakeholders in such businesses interested in your blog. And that’s also one way of increasing your business blog following. Speaking about your industry through news and news analysis also helps establish yourself and your manufacturing business as a formidable brand in the broader industry.
One more thing that occurs when you speak about the industry is that consumers know that you’re serious about your business. And generally, such consumers can translate as loyal customers too, provided you handle them appropriately. There’s always news and views about the industry and you can simplify these and inform your followers and customers through the blog for self-branding.
In Conclusion
These six tips could help your manufacturing business to grow steadily. Nowadays, a blog is a vital resource for every organization serious about doing business and serving its customers. Some of the largest brands in the world also have their own blogs. And you can open one too for your manufacturing business.