The big question in the minds of business managers–in warehousing, manufacturing, transportation and beyond–is not only how to retain a solid workforce, but how to attract a variety of skillsets and ages within the worker population. It’s not a surprise to imagine that old-school approaches are becoming a thing of the past. As Gen Z workers continue to increase representation in the workforce, employers are faced with the reality of adopting more innovation, technology and mindsets to successfully cater to both older and newer generations of workers. If the current strategy is limiting recruiting capabilities, companies are setting themselves up for failure and limiting their full potential in operations and employee expertise.

What some companies might not realize is the amount of visibility provided with modern technology and the capabilities enabled through automation. As the workforce changes, so does the method of recruiting and the level of technology necessary for successful staffing. Completed.com is a great example of how automation and technology take recruiting one step further through real-time, reliable feedback on employees seeking work in any industry.

“We saw a need to create a platform where one can review anyone in business,” explains Completed.com CEO Michael Zammuto. “One of the reasons employers haven’t had a successful platform like this before is because it’s inherently at risk of being used improperly. The technologies we’re starting to talk about are one potential and significant source of solution for that.

“Completed.com at its core includes machine learning-driven technology which looks at and develops an internal credibility score for every reviewer and every review,” Zammuto continues. “This is one of the more important things that companies like Yelp have been working on, but it’s a difficult challenge. It starts with things like technology where the talent is validated, making it more credible. In addition to that, there’s a lot of pattern matching and sediment analysis that’s done to develop an internal credibility score. This is important because of constructive, professionally-focused reviews.”

So, how much is technology really changing the pace for employee recruitment? Quite a bit, according to Zammuto, who adds that the human element is still very much needed, just for a different role. It’s not about eliminating the human element in recruiting, but reallocating it.

“Everybody in every industry has the same issue: finding and attracting the right talent,” Zammuto says. “We got to see it from the other side–the client’s issue about how they were represented online. We realized that hiring people has become complicated because of technology, but the important part of this topic is that one can automate 99 percent of something that’s content-driven and has a subjective element to it, but you do need people to review things that algorithms determine problems with.”

This insight confirms that technology is becoming more involved within the logistics world, creating even more of a dynamic between connectivity, visibility and efficiency. The secret here is employer and company information are just as valuable to recruiting the right kind of talent as is the available employee information. Just as companies want to learn about the candidates sent their way, employees are looking for an environment that offers more than just a paycheck. If a strong candidate is subjected to a miserable climate, outdated practices and lack of recognition, they’re more likely to visit with competitors that meet their expectations.

In the modern workforce, competing companies are willing to offer tempting salaries with promising career incentives to win over another great employee. Recognition is just as much of a factor as the dollar amount on the paycheck. “Part of this process is ensuring great employees receive recognition they seek while others are held accountable,” Zammuto notes. “This gives you a chance to hold people accountable and celebrate the employees and managers that do great work, and you can take it at face value.”

Taking it even further, regular internal reviews are highly encouraged to successfully maintain talent retention. Not only do these regular checks reiterate accountability for management and the employees, skills development is evaluated and encouraged, ultimately eliminating the mundane aspect of a job. Workers are encouraged with feedback and become motivated to polish their skillset while voicing concerns and addressing redundancies. This is a critical element that goes beyond recruiting and retention as it impacts all aspects of company operations. At the end of the day, your employees are the backbone of the company.

“Most of the traditional methods have either disappeared or been weakened in some way,” Zammuto says. “The remaining method that’s useful is direct referrals to jobs. This is the only remaining valid strategy for getting good candidates to your company, but it’s very slow and doesn’t always scale very well. Companies are having trouble finding people because of the mechanisms for doing so have weakened a lot. With people being more mobile than before, but the information about that mobility shielding the good from the bad performers, how is anyone supposed to hire the right candidates?”

Technology is the common denominator in solving this problem. As companies learn about automation integration for maximizing workflows, this same method should absolutely be considered for selecting the best and preferred types of employees. This approach challenges the old-fashioned methods and takes a granular look at the talent pool, saving time, money, resources and energy invested.

The bigger picture shows that recruiting methods are changing and directly impacting retention. Any company can fill a position, but retaining that position is where the challenge is. What benefit is it to hire a candidate if they don’t contribute and end up leaving? There is no benefit. A company that fills three roles but only retains one isn’t fulfilling its bottom line. Something is missing and technology is the answer to solving this issue. Preserve company resources and time by investing in technology that can identify the best candidates that are looking for long-term careers. The investment upfront will pay off in the long haul.