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Is Private Aviation Getting Popular?

Director of Charter Sales for Mercury Jets, explains that a change in perception on private jet travel is a key element that also explains the

Is Private Aviation Getting Popular?

Ryan DeBruyne, Director of Charter Sales for the New York-based air charter solution company Mercury Jets discusses whether the sustained increase in demand is positive for the global business air ecosystem.

Record-breaking private jet demand

As January broke another record in global jet demand, it is easy to assume that trend will continue well into 2022 and beyond. Although the pandemic and the lack of commercial aviation are key
reasons that explain the surge, both aspects are far from telling the entire story behind the impressive record-breaking activity of private aviation.

The industry is in the middle of a rebranding, a change of image, although not created by operators or brokers, but by the historic moment itself. On that note, Ryan DeBruyne, Director of Charter Sales for Mercury Jets, explains that a change in perception on private jet travel is a key element that also explains the surge in demand.

“Private aviation is getting popular. And there is nothing wrong with that statement. The expectations for the industry are swiftly changing as well as the consumer behavior.

What is the main performance indicator of a service increasing in popularity?

Returning first-time flyers and sustained demand from frequent clients. The problem is not the rise in demand and popularity, which is a fact, but if the main players in the business will be capable of responding to that demand, long term”, shares DeBruyne. That is a discussion probably happening today in some war rooms.

When commercial aviation returns to shape, and it will, is it possible that private jet demand will suffer a drop in movements?

DeBruyne thinks it will for some specific routes, although this 2.5-year window has demonstrated that the new private jet market is here to stay.

“Private aviation will never be the same. The 2019 version is long gone, as the pandemic has positively reshaped the entire ecosystem. A decline in movements in some domestic routes is expected once commercial aviation resumes its activity. Nevertheless, the seed of reliability has been planted on hundreds of new customers and going back to long lines and many hours spent in the terminal will be a hard pill to swallow”, says DeBruyne.

Some challenges on the runway

As WingX recently reported, January 2022 registered a 35% increase compared to last year and 15% more activity than pre-Covid January (2019). That is impressive. That, coped with a lack of
deliveries from major manufacturers poses a short-term challenge due to a potential lack of availability in some in aircraft segments.
DeBruyne agrees. “Reliability is arguably the main added value of private aviation. If we, as an industry, because it takes everyone, cannot accommodate to our passenger’s expectations, that poses a risk, as smaller operators worldwide have witnessed. Being able to have access to thousands of aircraft worldwide, as Mercury Jets has, definitely increases the chances of adapting to our clients’ needs and expectations.”

A solid fix is without a doubt an influx of new private aircraft in the market. Textron, the leading manufacturer in mid-sized private jets, reported in early January that it delivered 167 jets in 2021, up from 132 in 2020, and expects that number to increase this year. That is great news for the entire industry, as new aircraft in the ecosystem will contribute to meet the rising demand.

Furthermore, as Zoom meetings are getting close to a burnout stage, more businesses worldwide will rely on private aviation to go places, increasing pressure on the overall supply chain. Leisure travel is also growing after more than two years of lockdown, and, again, private flight serves as the perfect partner to access any remote destination.

“A well-managed business aviation company will find ways to accommodate to the trends and deliver a consistent service. Private aviation is getting popular, in a very good sense, as more passengers are experiencing the amenities that have positioned this market at the very top, led by flexibility and comfort. Planning for increased demand during 2022 and advising clients to book ahead of time are the recipe for a successful partnership as the industry navigates history in the making regarding private jet activity”, concludes DeBruyne.

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Monarch Air Group: How Does Technology Translate to Aviation?

Fort Lauderdale private jet provider Monarch Air Group examines how technology is helping aviation as a whole go above and beyond, the same way as other industries have relied on technology to provide added value to the end clients as well as a competitive advantage from other competing sectors.

Technologies applied in the aviation industry

A vast amount of technologies drive and enhance digital transformation both in companies and organizations and in people’s daily lives. Blockchain, Cloud, IoT, AI and Cybersecurity. But what relationship do they have with the aviation sector?

Smart Airport is a concept that has been gaining strength for years, using the latest technologies that allow efficient use of all kinds of resources, provide the best security for customers, passengers, and employees, and maximize the experience of each of them, users, and all stakeholders.

For instance, one of the leaders in energy matters is the Oslo airport, capital of Norway, which uses ecological materials with an architectural design that takes advantage of sunlight, performing efficient waste management and providing energy solutions with low CO2 emissions that contribute to the overall sustainability. Norway, and particularly Oslo, stand out for their commitment to caring for the environment.

In terms of innovation, the Beijing Daxing International Airport, one of the largest in the world, leads the way in the degree of intelligence it has achieved with the implementation of new technological systems. Robots, 5G technology, facial recognition and real-time luggage tracking with a smartphone are just some of the innovations implemented at this airport.

How technology is changing aviation

One of the most striking changes that is coming in the short or medium term is the end of the control towers. This model is already being tested in the United Kingdom and Sweden, performing this service remotely, being able to manage the air traffic control of several airports in the same center, considerably reducing construction and maintenance costs, as well as an equitable and traceable distribution of workload between operators.

Airbus is another great example of digital transformation. The company is using artificial intelligence to better understand customers by analyzing past behaviors to make predictions and recommendations; virtual reality to integrate digital models in production environments reducing testing time from three weeks to three days; digital platforms to have real-time flight test information; monitoring of more than 24,000 parameters to perform predictive maintenance; they also reorganized the entire supply chain, being able to locate component packages in real time, which include temperature, shock and vibration sensors.

How does private aviation maximize the use of technology?

Companies like Monarch Air Group, which since 2017 allows clients to pay for a flight using cryptocurrencies and offers a state-of-the-art online quoting system with thousands of active aircraft worldwide, has taken a step forward to delivering its clients a safe and reliable flight experience, from booking to landing.

The previous is the main added value for a client looking to charter a private jet, who seeks a specific aircraft for a precise route, on an exact day and time. The passenger wants to operate the process digitally, swiftly and without setbacks, and arrive 15 minutes prior to his flight with a waiting aircraft just steps away from the private jet terminal.

Other key technological advances come from manufacturers, with top-notch advances in private aircraft, from operational capability, cost-efficiency to the highest safety standards in the business. Manufacturers like Gulfstream, Cessna and Dassault raise the bar for the entire industry, making it more efficient, reliable, safer and, more recently, cleaner. All these companies are thoroughly working towards better aerodynamic efficiency for a smaller carbon footprint, technology at its finest.

private aviation

Monarch Air Group: How Private Aviation has Increased Demand During the Pandemic

Fort Lauderdale private jet provider Monarch Air Group provides some insights on why the industry is flying high while commercial aviation is still grounded.

While the aviation industry is recovering slowly from the pandemic, it is safe to say that a vast number of commercial planes are still grounded. This is not the case with private aviation, which has registered a steady increase in demand.

Offering a reliable point-to-point service

Constant changes in travel restrictions since the beginning of the pandemic meant a hard time for travel planning, thus passengers turned to private aviation for a reliable option for their flights. Many gaps in the scheduled networks appeared overnight, and only private air companies had the operational capacity to step in and provide a solution.

Although worldwide passenger traffic dropped 66% last year through November, according to the International Air Transport Association, private jet operations fell only 11% in December, the best monthly performance since the pandemic started, as data from WingX indicates. Furthermore, the same data shows that traffic to and from Florida improved by 12% in December from 2019, with the Caribbean serving as another recurring destination.

Safety as the main driver for bookings

While health concerns and hefty travel restrictions have kept commercial aviation grounded, those who can afford to travel by private jet, thus avoiding crowded airports and getting exposed to the virus, are doing so at a similar pace to pre-Covid travel levels.

Private jets reduce chances of contamination thanks to a safer and swifter overall process that consists of arriving at the parking area of a private jet terminal and then going directly to a private lounge just steps away from the thoroughly sanitized private aircraft that will take you to your destination.

Furthermore, online pricing tools with live quotes like the one provided by Monarch Air Group have played a key role in the increased demand thanks to a user-centered booking experience.

New passengers are playing a major role

Once you try private there is no going back. With the headaches of commercial travel, many new passengers have been keen to experiencing private aviation. This is a huge win for the industry worldwide, because this increase in demand has helped reduce the gap left by the lack of business-related operations as previously mentioned.

Furthermore, companies will start sending their executives worldwide again, which means that private aviation might be in a better shape than before coronavirus, when considering the passengers that have jumped onboard and have no intentions to going back to commercial, in addition to the regular leisure and business operations in the market.

Overall, it is the reliability and safety provided by private aviation which has helped to maintain and, even in some cases, increase the demand of operations. While commercial travel disruption has no visible ending point, executive charter companies are ready to deliver a flexible travel solution to any corner in the world, offering passengers a truly unique customer-centric experience.

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How Tech and Innovation has Propelled the Private Jet Industry to New Heights

Do you need to book a last-minute private jet flight from your phone using cryptocurrency?

Leading private jet companies like Monarch Air Group have understood that investing in technology in this shared economy is instrumental to serve a technology-driven pool of customers. As President David Gitman stated, “having the capacity to adapt to customer expectations and behaviors will lead to higher levels of trust and satisfaction.” In other words, being able to meet the needs of today’s dynamic and fast-paced environment is paramount for the long-term success of the entire private jet industry. And technology is the key for that relationship.

The Fort Lauderdale-based firm was one of the first in the industry to accept digital currencies to book their charter flights. This came as a response to their client’s needs, an extremely fast-shifting group of customers. “The days when private aviation only served large corporations and multimillionaires are long gone. Today, with the rise of the millennials and the need for more reliable and safe ways of transportation, private aviation is experiencing a true shift in demand. Adapting to those new requirements is our commitment”, said Gitman.

From market research to booking apps and instant quoting systems, the business aviation market is using all available tools to understand what drives clients towards their service. Do they travel for business or pleasure? What is the best way to stay connected with each client and receive feedback? All these questions give relevant information to improve customer service and satisfaction and make each passenger’s flight highly tailored and unique.

A fast-paced environment

The flexibility and agility of private aviation are also represented in the capacity to adapt to new technologies and innovations. Tailoring every aspect of the experience to the customer and making passengers really feel in control of their flight process defines private jet flight. Choosing the departure and landing point, the aircraft, in-flight amenities, ground transportation and method of payment is only possible thanks to technology.

Although planes are fast, time efficiency can be affected if the right equipment is not in place to serve the passengers. Innovative live quoting tools, instant bookings, and cryptocurrency-based payments lead the way today. Monarch Air Group launched a unique charter cost calculator to provide users a faster and easier way to receive a quote. Once users are prompted to select, they can decide on an option depending on the distance and desired aircraft type. Upon making their selection, the user’s flight request is then submitted to a group of Account Executives who will assist clients in finalizing their travel plans in just minutes.

This technology-driven booking functionality enables customers to make all their travel arrangements on their phone, also providing text or chat, video conference, and even video messaging features to connect with the client.

High expectations

Entrepreneurs are gaining relevance within this segment and expect charter companies to move as fast as their businesses. They need the aircraft ready after they book it through the smartphone in their pockets and do not want more steps in the process, like confirmation phone calls (they prefer text, video, or even email), and possible last-minute setbacks. They also have a need for a quiet in-flight experience. Their aircraft must be equipped with the latest technology to provide a working space along with a relaxed atmosphere.

Their fast-paced world is well paired with private air travel. Time efficiency is this sector’s main asset. Take-off in minutes after arriving at the terminal with no check-in lines and landing at the private airport that is closest to the destination. Private aviation adapts completely to a business environment where time is money.

“The need to exceed expectations is paramount as well as understanding the dynamic trends developing at unparalleled speed. The technology within this industry is second to none, from a user standpoint (booking and payment) and a safety and maintenance perspective. Accounting all these variables will help us deliver an all-around exceptional service”, concludes Gitman.

Modern aircraft and top-notch facilities are important, although an agile business model will be the difference-maker in today’s economy. Technology, innovation, and flexibility will. Paying for a flight on the spot with cryptocurrencies, credit, or debit cards are solutions driven by technology, although remaining flexible to the client’s requests and working towards solutions instead of excuses is driven by superior customer service; pairing both aspects will lead this industry to achieve new heights.

retail

The Impact of COVID-19 on Online Retail

Online supply store DK Hardware examines how the pandemic is changing the habits and overall consumer behavior of online shoppers.

After more than a month of confinement, we all dream of the day when everything returns to how it was before, and we can resume our not so old habits. However, it is more realistic to think that COVID-19 has come to stay and that, after this first devastating wave, the entire population will have to remain extremely responsible and we will suffer the consequences of this pandemic for longer than we would like. We do not stop living one of those moments in history in which the foundations of our society are shaken and we experience profound changes that will prevent us from returning to the point where we were a few weeks ago.

This first month of confinement is forcing us to adopt new habits and customs that we will maintain once the state of alarm is lifted, customs that will leave consequences in multiple aspects of our lives. In this post we are going to focus on everything related to new buying habits, otherwise, it would be too long.

Change of Habits

One of the first pieces of news that hit us all hard was knowing that we could only step on the street to buy basic necessities. When we found out, we all ran to loot the supermarkets as if we had seen the four horsemen of the apocalypse arrive. Once the first moment of panic was over (fear is very powerful and completely irrational), we gradually adapted to the new situation and discovered that these small forays into the streets in search of food, medicine, within others, it was anything but pleasant: lines surrounding the supermarkets with people more than 1.5 meters dressed from top to bottom with gloves and masks, security measures to access the premises, lonely buyers fleeing from anyone who invades their personal space … measures completely justified and that we must respect, but that makes it almost traumatic to go shopping.

But this change does not stop here: during the last month, we did not know very well if the rest of online retailers dedicated to the sale of products that are not essential items would continue to operate normally. This uncertainty took its toll on this ecommerce, but once the doubt was cleared and, seeing that the orders were made and arrived relatively normally, we found the second great change in habits: buying everything that we need or want in online stores. Yes, even supplies for your home.

Has your bathroom shower window broken, and you cannot go to your usual store? You can buy it online. Have you been thinking about changing your kitchen’s plumbing system now that you’re spending more time at home? Well, you can buy it online. Companies like DK Hardware, one of the largest online home improvement retailers for a variety of hardware manufacturers all over the United States and Canada, have your back.

Think Global, Act Local

Online retail is there to satisfy your needs and now it has more prominence than ever. This situation is causing many SMEs and local businesses that saw that the online channel was only a complement or did not even consider working on that channel, have woken up from one day to the next and now consider it their priority (and if not I don’t know what they are waiting for). While many companies, both large and small, keep their productivity levels in check thanks to the option of telecommuting, many businesses are going digital so as not to be left behind and remain part of the game.

And After This, What?

The post-coronavirus world will be an even more digitized world in which the battle to get users to choose us will be even fiercer: let’s not forget that a large part of the population does not have the purchasing power it had before the pandemic and that the longer the confinement lengthens, the longer and more severe will be the economic crisis that the country is facing. In these circumstances, these factors will be key:

Price: The price war will continue to be something that online retail has to live with. The excessive stock in the warehouses together with a society that is going to look at the price with a magnifying glass, will force the stores to have competitive and attractive products.

Loyalty: With so many new players on the board, it will be more difficult to get your buyers to be loyal and make recurring purchases in the same store. Therefore, establishing a good loyalty strategy is going to be mandatory.

Omnichannel: It is more important than ever to attract and retain users, so we cannot forget the power of working multiple channels at the same time, building a powerful brand image and with the aim of being more in contact with our users: social networks, email marketing, SEO, SEM are some of the examples of channels that must be perfectly coordinated and that will work as one.

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Featured in the Best Online Shops 2020 – Newsweek, DK Hardware is one of the largest online home improvement retailers for a variety of hardware manufacturers all over the United States and Canada.