As the rising costs of health care remain a major concern for consumers, industry experts say new technology could help reduce costs and increase efficiency — a potential win-win for patients and providers.
The way advancements in technology could work for both involves the accumulation and distribution of patient data, says Alex Zlatin, CEO of Maxim Software Systems (alexzlatin.com).
“Whether it’s related to doctors’ offices, specialists, hospitals or oral care, data is the foundation to curb costs,” says Zlatin, the author of Responsible Dental Ownership. “Data is the key to delivering accountable, affordable and informed care.
“While many have struggled to use data effectively, the time is ripe for the industry to become data-driven and, with that, align costs, procedures, and outcomes. Researchers and innovators are bringing medical care and the dental industry into a new era of trying to improve effectiveness and curb the cost of care. But it’s the responsibility of providers and their offices to stay current with data management practices to help make this all work.”
Zlatin offers the following points about technology’s impact on data accessibility, and the associated benefits, in health care:
Telehealth and consumer technology. These are playing larger roles in supporting new health care delivery models, with companies like Apple and Uber getting involved. Apple has developed mobile apps and Uber is launching a medical-transit program. “Both examples speak to another shift pushing the industry toward value-based care: consumerization,” Zlatin says. “Patients are bearing a larger portion of costs, and with more options for where to get care, they are becoming more discerning and demanding.”
Exchange of patient data. This is one technology evolution that’s already helping health care reduce costs and increase efficiency. “It allows doctors to better understand the context of a patient’s overall health,” Zlatin says. “Improving the integration of the electronic health record means labs, care plans, and medical histories from different sources are available quickly. Thus the provider can make a clear diagnosis and develop the most effective care plan in less time.”
Full digital office management systems. Having a digital system streamlines record-keeping. In dental offices, digital processes keep the provider and patient informed regarding hygiene appointments, future treatments and account balances.”Having a scheduling system, billing and personal information, charts and integrated X-rays all by digital means makes for a more efficient practice and enhances the patient experience,” Zlatin says.
Wearable devices and patient lifestyle. Information from wearable health devices incorporate valuable data about patient health behaviors, including heart rate, sleep patterns, physical activity and calorie burn. “Those different factors will integrate into decision-making for your health,” Zlatin says. “Expanded access to data also can help manage patients’ costs. Providers will have access to information such as current benefits offered by insurance providers, based on a patient’s health profile.”
-More importance on data protection. Patient privacy must remain a priority for technologists and providers. “Advancements in technology and data integration heighten the importance of patient record protection,” Zlatin says. “Large volumes of data bring ethical concerns about proper use of patient information. There needs to be a regulatory component to ensure tools are used properly and to protect the patients. And choosing the right partner to manage data will become even more critical.”
“The future of health care includes technology that could seamlessly combine data on a patient’s medical history, real-time health, insurance coverage, and financial information,” Zlatin says. “All of that can support provider decision-making, improve patient health, and reduce costs.”
Alex Zlatin, author of the book Responsible Dental Ownership (alexzlatin.com), had more than 10 years of management experience before he accepted the position of CEO of dental practice management company Maxim Software Systems. He earned his MBA at Edinburgh Business School and a B.Sc. in Technology Management at HIT in Israel.
His company helps struggling dental professionals take control of their practices and reach the next level of success with responsible leadership strategies.
Sometimes a good salary isn’t enough.
Companies that want to attract and keep the best talent are finding that – perhaps more than ever – they need to understand just what it is today’s employees want out of work and then find ways to provide that.
While a great salary and good benefits are important, employees also desire such things as flexible schedules, a way to let their talents shine, and work that gives them a purpose, according to the 2018 Global Talent Trends study by Mercer.
And, with the unemployment rate so low, it’s easier for employees to find work elsewhere if they become discontented. That makes it even more important to keep them happy, since replacing employees can prove expensive.
“The majority of human behavior is emotionally driven, but unfortunately a higher percentage is driven by negative emotions,” says Alex Zlatin, CEO of Maxim Software Systems, a dental-practice-management software company, and author ofResponsible Dental Ownership (www.alexzlatin.com).
“A high turnover of employees suggests a high level of stress, which indicates there are human resources problems that need to be addressed. In some cases, an employee may just be a bad fit. But in other cases, it could be that management in some way isn’t meeting the needs of the employees.”
Anytime an employee leaves, the business will need to find a replacement and then train that replacement. There is reduced productivity during that hiring and training timeframe, and there also could be morale problems if other employees have to take up the slack.
Zlatin says just a few of the ways companies can give employees what they want – and benefit the business at the same time – include:
-Help them understand their purpose. It’s important for employees to be able to grasp the connection between their daily tasks and the goals, vision and purpose of the company, Zlatin says. “This connection is the key to building the employees’ awareness that they are a part of something bigger than themselves, which gives them purpose,” Zlatin says. “This is especially true for the millennial generation. Purpose is essential to their happiness and retention. One of the most important things to millennials in a work setting is to be able to make that connection, allowing them to adopt the company’s goals as their own.”
-Empower them to grow and learn. A good manager should inspire employees to think outside the box. “You want to push them outside their comfort zones so they can find better ways to achieve their goals,” Zlatin says. Employees who don’t feel they are being challenged, who aren’t growing in their abilities, are more likely to become bored and seek employment elsewhere.
-Provide coaching and mentoring. “Coaching and mentoring means guiding people through failures and mistakes,” Zlatin says. “This is the best way to learn and gain experience.” But if you try to mentor people by telling them exactly what they need to do and making sure they do it, he says, you’re not a leader or a mentor. Instead, you are a supervisor who is ensuring that processes are being followed. “There’s no creativity there,” Zlatin says. “Telling people how to solve a problem limits their professional growth and prevents them from realizing their potential.”
“To keep employees happy and engaged, it’s important for businesses to have a clarity of purpose and an ability to communicate expectations,” Zlatin says.
“Without these, employees end up not knowing what they should be doing, how they should be doing it, what goals they need to achieve, and how they fit into the organization. They become frustrated and start looking for another workplace that will give them what they need.”
About Alex Zlatin
Alex Zlatin, the author of the book Responsible Dental Ownership(www.alexzlatin.com), had more than 10 years of management experience before he accepted the position of CEO of a company that makes a dental practice management software (Maxident). His company helps struggling dental professionals take control of their practices and reach the next level of success with responsible leadership strategies. He earned a B.Sc. in Technology Management at HIT in Israel and earned his MBA at Edinburgh Business School.