As the holiday rush approaches, a survey commissioned by Merchants Fleet highlights how artificial intelligence (AI) is becoming a vital tool for managing delivery challenges. Over half of fleet decision-makers cited supply chain disruptions as a top concern, yet 88% agreed that AI could alleviate operational pressures, emerging as a critical ally for logistics teams this season.

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Conducted by Atomik Research, the survey included more than 250 decision-makers from shipping, trucking, and logistics organizations that manage consumer-packaged goods across the United States.

“With this year’s holiday season presenting unprecedented logistics challenges, AI is poised to play an indispensable role in reducing operational friction and enhancing fleet performance,” said Dr. Suzannah Hicks, AI Strategist at Merchants Fleet. “Our findings show growing confidence among fleet leaders in AI’s ability to ease resource strain and workforce stress, making it a potential game-changer for holiday logistics.”

Survey insights revealed AI’s capability to optimize supply chains, with 67% of leaders citing this as a top benefit. Over half of respondents (53%) emphasized AI’s effectiveness in scheduling and route planning, showcasing its importance for resource management during peak demand.

Additionally, 56% of decision-makers believe AI could play a pivotal role in mitigating supply chain disruptions this season. Key advantages include improved route optimization (65%) and enhanced inventory management (62%), ensuring seamless shipping operations.

Fleet safety and vehicle maintenance also stand to benefit, with all respondents agreeing AI can reduce downtime by identifying maintenance issues early. A notable 91% of leaders expressed confidence in AI’s ability to enhance driver safety, while 88% said it could reduce holiday-related workforce stress. Furthermore, 90% highlighted AI’s role in more effective allocation of resources such as drivers and vehicles, ensuring readiness to meet seasonal demand spikes.

As holiday shipping intensifies, AI’s ability to transform fleet operations is becoming undeniable, offering logistics leaders a much-needed edge in navigating seasonal complexities.