When asking businesspeople and economists to name a continent that springs to mind for its opportunities, workforce and potential to provide stable growth for the next five decades, few would say Africa.

However, investment banker Mark Byron can prove that Africa is the perfect continent for the rest of the world to invest in, operate from and thrive under. In his new book, Africa Arrives: The Savvy Entrepreneur’s Guide to The World’s Hottest Market, Byron explains why.

The book approaches the continent of Africa with a realistic sense of optimism and a forensic sense of history. Africa Arrives breaks down and analyzes 38 of Africa’s 54 nations. It rates 20 of them on a basic Wall Street Stock Purchase Matrix. Buy, Strong Buy, Hold, Buy and Hold, Sell—all these common investment terms and more are applied to every major economy from Algeria to Botswana, from Cote d’Ivoire to Kenya.

Africa is where 300 million millennials are using technology to gete off their tribal enclaves and into a new world that is financially free, bullish, and replete with Futureshock. The book is theh first that uses historical forensics to dive into the complex matrix that is Africa’s colonial history, how it has come out of foreign aid to become an economic force of the future. A warts and all book that brings a realistic look at the future, Africa Arrives has landed with a whole new world of perspectives.

“This book is perfect for foreign investors, diasporas, and institutions looking to invest in Africa,” explains the author. “In fact, I’ve also included lists of verified contacts that readers can tap into; individuals who can help them grow and thrive under this new frontier that is tipped to be strong and growing for the next 50 years. It’s an opportunity they won’t want to miss. Africa’s economic landscape is extremely varied which, while requiring a solid game plan to navigate, is rich with opportunity across all sectors.”