5 Ways Professionals Can Succeed As New Entrepreneurs
It’s been a common occurrence in recent years: Company downsizing or restructuring has left skilled professionals looking for a job. Or, feeling constrained, they jump to a better growth opportunity.
But, with the era of lifetime jobs at a single firm or company long gone, many doctors, dentists, lawyers and other professionals also are opting to work for themselves, becoming entrepreneurs and launching their own start-ups.
Some who already started small practices have expanded into several locations. As dentists and business partners Dr. Seth Newman and Dr. Efstathios Giannoutsos can attest, the learning curve of running and growing a business in multiple offices — while still practicing their profession — can be challenging but also rewarding.
“It was never my plan to run a practice, or even co-run one,” says Giannoutsos, (www.asktheorthos.com), an orthodontist and co-author, with Newman of Giving It To You Straight: Everything You Ever Wanted To Know About Orthodontics But Were Afraid To Ask. “But then the financial crisis of 2008 happened, and a lot of the opportunities that had been available before were now gone.
“But we were able to flip those circumstances on their heads and use them to our advantage.”
“The biggest challenge initially was finding clients,” Newman says. “But we learned to use different resources and educate ourselves in the business side as we did in our chosen career.”
Newman and Giannoutsos offer five tips for professionals transitioning to running their own business:
–Be passionate. Entrepreneurs tend to be extremely passionate about their work. They need to incorporate the same passion for running a business. “Think about how running your own business could transform your career, send it soaring,” Newman says. “That kind of spirit energizes you and all those around you.”
–Be bothered by inefficiency. Entrepreneurs don’t have a high tolerance for inefficiency, and the bonus is they don’t have corporate red tape to cut through. “You can fix problems that come up quickly because of your expertise and the freedom of not running into typical corporate obstacles,” Giannoutsos says. “If you or your business partner are mired in work processes that are too slow, analyze the inefficiencies and consider the places you could implement solutions.”
–Don’t be afraid to take on more risk. One thing that sets many entrepreneurs apart from the average professional is their appetite for risk. “A business owner knows the risk-reward possibilities, and by taking well-calculated shots, bigger rewards can come,” Newman says. “Set aside time to strategize, and listen to the best-qualified people working for you to develop a precise plan.”
–Brainstorm more. Constant innovation is crucial to a business’ long-term success, so entrepreneurs have to take time to let their minds be loose and creative. “Set aside time each week for brainstorming sessions with your staff — and remember to have fun doing it,” Giannoutsos says.
–Don’t limit your dreams. “The most important aspect of the entrepreneurial spirit is being limitless – the sky’s the limit,” Newman says. “Many people are conditioned in the workforce to be realistic and practical, but dreaming big sets the mission for your company, and it’s why you became a business owner.”
“It can be daunting at first, performing the myriad tasks of a business owner,” Giannoutsos says, “but if you believe in what you do and those you’ve hired around you, it’s so worth the effort.”
Dr. Seth Newman (www.asktheorthos.com) is an orthodontist and co-author, with Dr. Steve Giannoutsos, of Giving It To You Straight: Everything You Ever Wanted To Know About Orthodontics But Were Afraid To Ask. He owns orthodontic practices in the New York City area. Dr. Newman completed his dental training at Stony Brook School of Dental Medicine, where he was a member of the National Dental Honor Society. He was a clinical instructor of the Invisalign system at the NYU School of Dentistry.
Dr. Efstathios Giannoutsos, or “Dr. G.” as he is commonly called, was born in Astoria, Queens, just outside of New York City. He graduated from St. John’s University in Jamaica, Queens, with high honors and a BS in Biology. He is also the co-author with Dr. Seth Newman of Giving It To You Straight: Everything You Ever Wanted To Know About Orthodontics But Were Afraid to Ask (AskTheOrthos.com). He completed his dental training at NYU, where he graduated with a Doctor of Dental Surgery (DDS) degree. He was also accepted into NYU’s highly competitive orthodontic residency program. During that time, he also discovered a passion for treating children and adults with facial deformities. Coinciding his passion, his research thesis to attain specialty certification involved children with cleft deformities.
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