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  December 25th, 2025 | Written by

2026 Global Trade Outlook: What To Watch

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The current global trade landscape is rife with complexity, from shifting tariffs, geopolitical conflict, and market volatility to rapid technological disruption and increasing artificial intelligence (AI) presence. As supply chain leaders look ahead to the new year, the following three trends will shape strategic planning decisions around international trade and compliance:

Read also: 2026 Forecast as Breakthrough Year for Maritime Digitalisation

ACCELERATING GEOPOLITICAL & REGULATORY VOLATILITY 

Organizations should anticipate continued geopolitical friction, particularly between the U.S. and China, driving rapid shifts in compliance requirements, export controls, sanctions, and tariff structures. Notably, 41% of supply chain intelligence leaders ranked geopolitical instability as their top global trade operations challenge.

Despite a US-brokered peace deal, the Middle East conflict has escalated; the Russia-Ukraine war is in its fourth year and hostilities between China, Japan, and Taiwan and India and Pakistan continue to simmer. These geopolitical conflicts will continue to disrupt trade routes, increase transit times, inflate transportation costs — which get passed down to consumers in the form of higher prices — and reshape competitive landscapes.

Widening and intensifying global geopolitical instability means organizations need to prioritize agile logistics networks and supply chains in 2026. By establishing contingency plans, companies can mitigate potential disruptions, offset risks, and avoid costly tariffs. 

Regulations will continue to evolve in near real-time as governments adjust policies to reflect economic and political priorities. For example, as part of the recent trade deal with China, the administration postponed the Bureau of Industry and Security (BIS) 50% Rule — intended to close the critical loophole that allows restricted parties to operate through unnamed affiliates — for one year. 

Given that the BIS 50% Rule brings a structural overhaul of export compliance that expands enforcement scope and increases global trade complexities, compliance leaders should begin preparing systems, policies, and teams now to ensure readiness when the rule becomes enforceable on November 10, 2026. Companies cannot afford to let ownership blind spots trigger costly penalties, reputational damage, and supply chain disruption. 

A STRONGER PUSH TOWARD SUPPLY CHAIN AND MARKET DIVERSIFICATION

As uncertainty around U.S. trade policy persists, companies and countries alike will intensify efforts to diversify sourcing and sales relationships. We can expect to see more nearshoring, friendshoring, and strategic exploration of emerging markets as organizations look to reduce overreliance on any single trading partner.

While recent agreements between the U.S. and China, such as tariff exclusions and postponements, have eased short-term pressure, the broader Section 301 tariff structure, along with ongoing disputes over technology, subsidies, and market access, remains in place, creating longer-term uncertainty in the trade relationship. 

The legal challenge to International Emergency Economic Powers Act (IEEPA) tariffs is an additional factor contributing to a cautious outlook for U.S. importers heading into 2026. Coupled with expanded tariffs and other “protectionist” trade policies, these global trade challenges will push businesses to mitigate supply chain risk through diversification, significantly re-engineering their supply chains to find new markets, uncover alternate supply sources, and shift trade lanes.

The caveat is that while risk mitigation strategies help soften the impact of tariffs and supply chain disruptions, they also open the door to new export control and denied party screening risks. New suppliers may be linked to restricted entities; newly-selected intermediaries may trigger Office of Foreign Assets Control (OFAC) exposure; alternative shipping routes may involve embargoed or high-risk jurisdictions. Plus, relabeling or reclassification initiatives can inadvertently cross into export license territory. To stay compliant and competitive in 2026, organizations need smarter denied party screening and stronger export license controls that adapt to the rapidly shifting risk landscape.

AI RESHAPING GLOBAL TRADE AMIDST INCREASED SCRUTINY 

According to a recent World Trade Organization (WTO) report, AI could boost the value of trade in goods and services by nearly 40% by 2040, while helping businesses reduce costs associated with logistics, regulatory compliance, and communications. 

Companies are already using AI to streamline compliance, automate screening processes, and enhance supply chain visibility, yielding notable gains in efficiency, efficacy, and cost savings. Among firms surveyed by WTO currently using AI, nearly 90% experienced tangible benefits in trade-related activities, with 56% reporting that AI has enhanced their ability to manage trade risks.

Looking ahead, companies will increasingly employ AI-enabled denied party screening to navigate rapidly-evolving, complex regulatory requirements and the challenge of false positives. The power of statistical analysis and machine learning algorithms will both support and enhance end user judgement. 

Importantly, with the implementation of the American AI Exports Program, exporters of AI-related products (e.g., hardware, software, data infrastructure, AI models, cybersecurity layers) should evaluate their trade compliance strategy and due diligence protocols in preparation for tighter AI export rules — with special attention to restrictions on advanced computing chips — new compliance obligations, and more robust enforcement.

As ongoing geopolitical conflict and regulatory volatility reshape global trade in 2026, success depends on the ability to anticipate change, adapt quickly, and leverage trusted technology and data. Accordingly, businesses must bolster their supply chains by prioritizing agility, resilience, and transparency to remain compliant and competitive in 2026.