Online Retailer Zady Goes Global
Zady, a New York-based online retailer of clothing, accessories, and household goods, announced that it has partnered with Borderfree, a Pitney Bowes company that provides international cross-border ecommerce solutions to expand internationally.
Borderfree worked with Zady to create a localized online shopping experience for international visitors based on local preferences and market insights while keeping the retailer’s brand at the forefront. Following the launch of an international version of their domestic website on July 1, Zady’s products will be available to international shoppers in 220 countries and territories, and in 74 currencies.
Zady bills itself as a provider of high-quality products, manufactured with environmental and labor standards in mind.
“Zady was founded on the idea that through our collective buying decisions we could drive positive change,” said Maxine Bédat a Zady co-founders. “The idea is global in scope, but until now, our focus has been limited to U.S. consumers. With Borderfree, we can bring the movement of the conscious consumer to the rest of the world.”
Borderfree, manages all aspects of the international shopping experience, including site localization, multi-currency pricing, payment processing, fraud management, landed cost calculation, customs clearance and brokerage and global logistics services. Clients include J.Crew, Neiman Marcus, Lands’ End, Ann Taylor and Gilt.
Launched in August 2013 Zady has grown rapidly and is seeking to capture significant international growth. Already 20 percent of the company’s website traffic comes from Canada, France, Japan and the United Kingdom. With Borderfree, Zady hopes to increase this international traffic and convert it into sales.